Summary
Overview
Work History
Education
Skills
Timeline
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Iqra Rana

Summary

Experienced data analytics leader specialized in client data services, project management, and customer success. Demonstrated ability to drive data-driven decision-making, optimize workflows, and increase revenue through strategic initiatives for corporate clients. Skilled in leading cross-functional teams, promoting collaboration, and delivering impactful insights and metrics to stakeholders. Dedicated professional committed to delivering exceptional results in the field of data analytics.

Overview

13
13
years of professional experience

Work History

Manager, Client Data Services

Afiniti
01.2019 - 02.2025
  • Designed and implemented a scalable data integration pipeline for client, ensuring seamless monthly reconciliation of over $2 million in transactions, improving data quality and operational efficiency
  • Managed data discovery initiatives for a key account, leveraging SQL, and R tools to identify growth opportunities and reduce churn, resulting in $500K+ in monthly revenue and improved customer loyalty
  • Conducted in-depth CRM analysis and customer segmentation, identifying trends that led to a 10% increase in lookup rates and improved metrics
  • Analyzed customer cohorts and behavioral patterns to identify high-value segments, leading to data-driven retention and acquisition strategies
  • Facilitated data sharing, project management, and account oversight while acting as a primary liaison between Afiniti and clients
  • Optimized code quality and efficiency while ensuring data pipeline integrity by modifying and refining existing scripts, using SQL, improving performance and reliability
  • Refined pricing and promotional strategies based on LTV insights, driving revenue growth, while collaborating with marketing and finance teams
  • Automated reporting dashboards in Superset/Power BI, ensuring data integrity and enhancing operational efficiency

Development Intern

Whitehawk
05.2017 - 08.2017
  • Maintained version control and managed merge conflicts, debugging, code reviews and pull requests using Git to support strategic initiatives and product development
  • Reengineered projects from PostgreSQL to DynamoDB, Maven to Gradle and Spring Security to JWT, improving data processing and platform capabilities
  • Conducted code reviews, drafted JIRA tickets, and consolidated codes between Git repositories to provide constructive feedback, improve code quality, and foster best practices, demonstrating leadership and writing skills
  • Documented and created portal design structures using Confluence

Analyst Trainee

TRG Tech & SATMAP
01.2012 - 11.2014
  • Analyzed complex data derived from call centers to identify patterns of consumer responses and improve customer success strategies
  • Formulated algorithms and models to achieve higher margins on sales, reduce operational costs, and optimize advertising campaigns
  • Acted as a client liaison for corporate customers including American Express, AT&T, British Gas, Caesars, Carlson, DirecTV and Xentel, providing operational support and identifying solutions

Education

Master of Science - Management and Data Analytics

University of North America

Bachelor of Science - Computer Science

Clarkson University

Skills

  • SQL
  • MySQL
  • PostgreSQL
  • R
  • Data Analytics
  • Data Science Methodologies
  • Data Visualization
  • Apache Superset
  • Power BI
  • Talend
  • Leadership
  • Data Quality
  • Metrics
  • Data Integration
  • Customer Success
  • DynamoDB
  • Haskell
  • Java
  • C
  • VBNet
  • HTML
  • XML
  • PHP
  • SSIS

Timeline

Manager, Client Data Services

Afiniti
01.2019 - 02.2025

Development Intern

Whitehawk
05.2017 - 08.2017

Analyst Trainee

TRG Tech & SATMAP
01.2012 - 11.2014

Bachelor of Science - Computer Science

Clarkson University

Master of Science - Management and Data Analytics

University of North America

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Iqra Rana