Summary
Overview
Work History
Education
Skills
Timeline
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Ira Binder

Boca Raton,FL

Summary

Personable Manufacturer's Representative with 12 years of experience connecting potential clients to manufacturers brands in the foodservice industry. Excellent at communicating, following up with leads and matching customers needs to products. Tenacious salesperson with record of persuading even most hesitant clients to switch brands.

Overview

22
22
years of professional experience

Work History

Manufacturer's Sales Representative

Stanislaus Foods / Corto Olive Co.
BOCA RATON, Florida
09.2012 - Current
  • Converted over 100 end-users annually using successful persuasive techniques.
  • Queried potential clients to determine areas of need.
  • Met customers in businesses to discuss and demonstrate products.
  • Monitored customer buying trends, market conditions and competitor actions to adjust strategies and achieve goals.
  • Achieved aggressive quarterly quota of cases converted consistently.
  • Wrote daily reports outlining activities and sales.
  • Worked independently with minimal supervision.
  • Identified new business opportunities through cold calling, networking, marketing and prospective database leads.
  • Selected correct products based on customer needs, product specifications and diligent listening.
  • Explained features and demonstrated, through tastings, how brands differ in quality.
  • Used consultative sales approach to understand and meet customer needs.

Marketing Associate

Sysco Southeast Florida
Riviera Beach, FL
01.2005 - 09.2012
  • Developed marketing strategies and resolved problems to drive sales.
  • Performed ongoing analysis to develop and advance future marketing strategies.
  • Worked closely with product development teams to create and maintain marketing materials for sales presentations and client meetings.
  • Coordinated art and graphics creation for effective merchandising.

Sales/Marketing Manager

Blue Star Foods
Doral, FL
03.2002 - 12.2004
  • Developed packaging for new retail crab meat from design conceptualization to client delivery.
  • Managed contracts with national distributors and retailers
  • Selected transportation routes to maximize economy by combining shipments or consolidating warehousing and distribution.
  • Prepared quotes with prices, credit terms and estimated delivery schedules.

Education

Bachelor of Arts - Small Business Administration And Management

Florida Atlantic University
Boca Raton, FL
08.1990

Skills

  • Product Demonstration
  • Site Visits
  • Territory management
  • Product knowledge expertise
  • Customer Needs Assessment

Timeline

Manufacturer's Sales Representative

Stanislaus Foods / Corto Olive Co.
09.2012 - Current

Marketing Associate

Sysco Southeast Florida
01.2005 - 09.2012

Sales/Marketing Manager

Blue Star Foods
03.2002 - 12.2004

Bachelor of Arts - Small Business Administration And Management

Florida Atlantic University

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Ira Binder