Irini Bua
Overview
11
11
years of professional experience
Work History
Associate Creative Director
Freelance
New York
07.2022 - Current
- Led copy development across multiple pharmaceutical and healthcare brands, spanning rare disease, women's health, immunology, and aesthetic B2B (e.g., injectables)
- Directed end-to-end messaging strategy, translating complex clinical data into clear, compelling narratives for both HCP and patient audiences
- Collaborated with cross-functional teams including strategy, account, and art to execute integrated campaigns under tight timelines
- Managed multiple brands simultaneously, consistently delivering high-quality creative in fast-paced, deadline-driven environments
Group Copy Supervisor
YuzuYello
New York
08.2021 - 06.2022
- Led and managed multiple patient initiatives for BOTOX, VENCLEXTA, and QULIPTA, taking charge of developing impactful content and strategies for promotional patient materials
- Managed relationships with external vendors and agencies to execute patient-focused initiatives, providing clear direction and ensuring deliverables were informative, engaging, and aligned with the brand messaging
Sr. Copywriter
21Grams
New York
01.2020 - 07.2021
- Played a pivotal role in shaping the global brand identity, campaign and launch strategy for COPD drug, BREZTRI
- Successfully developed and implemented an adherence program, The Game Plan, for VYNDAMAX, a high-budget brand targeting heart failure patients
- Developed engaging radio ads, websites, CRM emails, patient materials, banner ads, objection handlers, campaigns and unbranded promotional materials
Copywriter
FCB health
New York
01.2019 - 12.2019
- Oversaw the promotional and growth strategies for QBREXZA
- Contributed to the launch and branding initiatives for PADCEV
- Developed a highly effective social media campaign for hyperhidrosis (QBREXZA), strategically placing engaging ads in across various social media channels
Jr. Copywriter
H4B Chelsea
New York
03.2015 - 12.2018
- Successfully helped secure two new business pitches for BAVENCIO and XELJANZ collectively worth $23 mil, while actively participating in numerous other new business opportunities
- Played a pivotal role in developing Pfizer's inflammation and immunology pipeline brand identity
Education
BBA - INTEGRATED MARKETING AND ADVERTISING COMMUNICATIONS
Pace University Lubin School of Business
NYC05-2014
Skills
- Consumer Engagement
- Branding
- Campaign development
- Healthcare Marketing
- Digital Copywriting
- Website Copywriting/Development
- Tactical planning
- Digital content writing
- Experiential Advertising
- Web development
- Rep Materials
- Integrated Campaigns
- Digital Content
- Sales Enablement
- Women's Health
- Autoimmune Diseases
- Strategic
- Concept development
- Storyboard creation
- Creative positioning
- Brand positioning
- Creative problem-solving
Timeline
Associate Creative Director
Freelance
07.2022 - Current
Group Copy Supervisor
YuzuYello
08.2021 - 06.2022
Sr. Copywriter
21Grams
01.2020 - 07.2021
Copywriter
FCB health
01.2019 - 12.2019
Jr. Copywriter
H4B Chelsea
03.2015 - 12.2018
BBA - INTEGRATED MARKETING AND ADVERTISING COMMUNICATIONS
Pace University Lubin School of Business