ISAAC LOPEZ
Dallas,TX
Summary
Regional and National Sales Leader and U.S. Army veteran with a proven track record of driving multi-market growth, scaling revenue, and building high-performing sales organizations across automotive, SaaS, and logistics environments. Rapidly promoted from Regional Vice President of Sales to National Sales Director, delivering ~75% average quarterly sales growth and leading expansion across multiple markets.
Scaled sales leadership from 3 to 7 Regional Vice Presidents while launching new territories from $0 to ~$40K in monthly revenue and growing operations from startup to 500+ deliveries per month.
Expertise in customer acquisition and retention, value-based negotiations, and CRM-driven pipeline management (Salesforce, SPOTIO) to improve conversion rates and profitability. Known for developing strong sales cultures, coaching leaders, and implementing scalable systems that drive consistent revenue performance.
Overview
12
12
years of professional experience
1
1
Certification
Work History
National Sales Director
Payload
Dallas, TX
10.2025 - Current
- Define and execute multi-region sales strategy, aligning objectives to growth targets while improving retention and market share across territories.
- Sustained ~75% average quarterly sales growth through consistent GTM execution and CRM-based pipeline governance (Salesforce/SPOTIO) with improved forecasting cadence.
- Built sales infrastructure by expanding leadership from 3 → 7 Regional Vice Presidents and reinforcing performance rhythms that drive accountability.
- Supported enterprise pursuits and strategic partnerships (including Ferguson), strengthening executive relationships and advancing negotiations.
- Monitored competitive activity and market signals to identify expansion opportunities and prioritize sub-regional focus areas.
- Developed and implemented national sales strategies to drive revenue growth across multiple regions.
Regional Vice President of Sales
Payload
Dallas, TX
04.2025 - 10.2025
- Shaped and executed multi-market regional strategy to drive acquisition, retention, and improved profit performance across a fast-growing territory.
- Built multiple markets from $0 → ~$40K average monthly sales by prioritizing target segments and scaling repeatable conversion plays.
- Scaled markets from 0 → 500+ deliveries per month while aligning sales commitments with service capability to protect customer experience and renewals.
- Supported key customers across the lifecycle and drove collaboration with internal stakeholders to deliver reliable outcomes and long-term partnerships.
Marketing Director
Payeload
Raleigh, NC
04.2024 - 04.2025
- Developed and implemented comprehensive marketing strategies to enhance brand visibility.
- Led cross-functional teams to execute integrated marketing campaigns across multiple channels.
- Analyzed market trends and consumer behavior to inform decision-making and optimize campaign performance.
- Established key performance indicators to measure campaign effectiveness and drive continuous improvement.
- Fostered partnerships with external vendors and agencies to enhance marketing efforts and expand reach.
Sales Consultant
Weatherby Healthcare
Durham, NC
02.2023 - 04.2024
- Managed full-cycle sales activity to place physicians into high-demand assignments nationwide, balancing speed-to-fill with quality matching.
- Built consistent pipeline through prospecting and follow-up discipline; converted cold outreach into long-term provider relationships.
- Conducted consultative discovery to align provider goals, availability, and specialty fit with customer needs and open roles.
- Coordinated with internal stakeholders to reduce friction, maintain momentum, and deliver a positive customer/provider experience.
- Tracked activity and outcomes to prioritize high-value opportunities and maintain performance standards.
Unit Operations Manager/ Team Leader
United States Army
Fort Bragg, NC
03.2014 - 06.2024
- Led and developed teams in high-tempo environments, ensuring consistent execution, readiness, and accountability under tight timelines.
- Planned and executed complex logistics operations, balancing shifting priorities while maintaining compliance and operational accuracy.
- Established procedures for cargo documentation, labeling, and dispatch to improve consistency and compliance in logistics execution.
- Created standard operating procedures and training programs that improved process consistency, reduced errors, and strengthened team capability during transitions.
- Provided senior leaders with actionable reporting and recommendations to support faster decisions, risk management, and operational alignment.
Education
High School Diploma -
Methuen High School
Methuen, MA06-2013
Skills
- Sub-Regional Sales Strategy & Execution
- Customer Acquisition & Retention (Growth Profitability)
- Pricing / Value Positioning & Negotiation
- Pipeline Reporting & Forecasting (Salesforce, SPOTIO)
- Key Account Management & Executive Stakeholders
- Competitive Activity Monitoring & Market Insights
- Strong negotiation skills
- SaaS platforms
- Sales strategy development
Certification
- Lean Six Sigma Green Belt
- CompTIA Security +
Timeline
National Sales Director
Payload
10.2025 - Current
Regional Vice President of Sales
Payload
04.2025 - 10.2025
Marketing Director
Payeload
04.2024 - 04.2025
Sales Consultant
Weatherby Healthcare
02.2023 - 04.2024
Unit Operations Manager/ Team Leader
United States Army
03.2014 - 06.2024
High School Diploma -
Methuen High School