Ismael Cruz

• Managed client accounts to enhance satisfaction and drive retention.
• Functioned as the main point of contact and support for maintaining account information and handling account openings and closings.
• Secured new business through cold-calling prospective clients, expanding client base.
• Delivered sales presentations to engage potential customers and promote offerings.
• Facilitated live demonstrations aimed at generating interest and acquiring new business opportunities.
• Generated 1.2 million dollars in new account conversion in two years
• Resolved customer inquiries and complaints promptly and professionally.
• maintained and retained current refinish accounts.

• Directed and supervised team of 15 employees in daily operations.
• Coordinated workflow between body shop departments to enhance productivity.
• Coordinated workflow between body shop departments to improve interdepartmental collaboration.
• Implemented process improvements for streamlined production workflows.
• Monitored employee productivity to provide constructive feedback and coaching
• Trained team members on safety protocols and operational procedures.
• Resolved customer complaints in a timely manner while ensuring customer satisfaction.
• Monitored employee productivity and provided feedback to foster skill development and performance improvement.
• Recruited, hired, trained, mentored, coached, and evaluated staff.

● Supervised and managed shop operations and tasks.

● Allocated and prioritized work orders to technicians to streamline workflow.

● Examined damaged vehicles to determine degree of structural and mechanical damage.

● Compiled and processed work orders by gathering essential information on repair and replacement services, securing approval signatures, and entering data into work management system.

Verified that repairs met factory standards and specifications.

● Oversaw weekly payroll processing, including commission distribution for body and paint technicians, ensuring timely and accurate payments.

● Created sales forecasts through CCC ONE software.

• Prepared surfaces for painting using sanders and cleaning agents.
• Applied primer and paint using spray guns with precision and care.
• Mixed paint colors to match specifications for customer satisfaction.
• Maintained a clean and organized work area to ensure safety compliance.
• Inspected finished work for quality assurance before final delivery.
• Mixed paint and other materials according to manufacturer's specifications for color matching.
• Matched colors using computerized color matching systems or hand mixing formulas.