Jaclyn Parson
Drexel Hill,Pa
Summary
Creative Marketing Director with expertise across email campaigns, public relations, social media and event planning. Successfully managed united teams to achieve aggressive goals and produce results. Keen insight into digital marketing campaigns, planning and public relations.
Overview
15
15
years of professional experience
Work History
Director of Marketing
Simon Property Group
King of Prussia, PA
02.2022 - Current
- Established, initiated and optimized business development strategies based on company targets, product specifications, market data and budget factors
- Drove marketing efforts by orchestrating brand awareness and customer acquisition advertising campaigns
- Developed insights on marketing campaigns to assess performance against goals
- Directed marketing projects through conceptual planning, schedule management and final implementation.
Assist. Director of Marketing
Simon Property Group
Pottstown, PA
04.2019 - 02.2022
- Drove property’s revenue through on mall advertising opportunities
- Achieved well above the targeted goal by 75% in 2021
- Surpassed our GiftCard goal by over $1.5 million
- Grew our social media following year over year by creating exciting content and monitoring results.
- Boosted brand awareness and generated leads while managing internal and external marketing campaigns and programs.
- Coordinated with creative team to generate dynamic marketing content and communication tools for promotional campaigns.
Leasing and Marketing Manager
Lincoln Property
Glen Mills, PA
06.2018 - 04.2019
- Achieved and maintained occupancy at above 97%
- Negotiated renewals for leases to retain current residents resulting in less occupancy turnover
- Toured property with prospective tenants and provided wealth of information in regards to its key features.
Store Manager
Francescas’s
Exton, PA
10.2017 - 06.2018
- Coached sales associates in product specifications, sales incentives and selling techniques, significantly increasing customer satisfaction ratings
- Maintained proper product levels and inventory controls for merchandise and organized backroom to facilitate effective ordering and stock rotation.
Assistant Manager
Altar'd State
King Of Prussia, PA
05.2017 - 10.2017
- Completed regular inventory counts to verify stock levels, address discrepancies and forecast future needs.
- Generated repeat business through exceptional customer service and responded to customer concerns with friendly and knowledgeable service.
- Exceeded sales goals and accomplished business objectives by inspiring staff and promoting target products.
- Created organization systems for inventory control, merchandising, financial reports and schedules, dramatically increasing operational efficiency.
Assistant Store Manager
Kid To Kid
Drexel Hill, PA
01.2008 - 05.2017
- Responded to customer concerns, working with manager to significantly raise customer satisfaction ratings.
- Interviewed, hired and trained staff associates and equipped to comply with company policies and procedures.
- Met or surpassed business targets regularly through employee engagement and forward-thinking planning.
Education
Bachelor’s of Science - Fashion Merchandising
Philadelphia University
Philadelphia, PA05.2014
Skills
- Strategic Marketing
- Budget Forecasting
- Event Planning
- Social Media Content Creation
- Social Media Strategy
- Brand Management
- Business Management and Development
Timeline
Director of Marketing
Simon Property Group
02.2022 - Current
Assist. Director of Marketing
Simon Property Group
04.2019 - 02.2022
Leasing and Marketing Manager
Lincoln Property
06.2018 - 04.2019
Store Manager
Francescas’s
10.2017 - 06.2018
Assistant Manager
Altar'd State
05.2017 - 10.2017
Assistant Store Manager
Kid To Kid
01.2008 - 05.2017
Bachelor’s of Science - Fashion Merchandising
Philadelphia University
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