
Retail leader with over 13 years of experience in driving sales growth and improving operational performance. Proven ability to develop high-performing teams while managing end-to-end store operations and building strong customer relationships in retail environments.
- Lead all store operations, sales performance and profitability.
- Responsible for the overall commercial and operational performance of the store, leading retail and trade sales while developing long-term commercial customer relationships.
- Grow commercial and trade accounts through relationship management.
- Coach and develop a high-performing leadership team.
- Led a high-volume retail business focused on sales growth, operational excellence and team performance.
- Reduced stock loss through disciplined inventory management.
- Built an accountable, high-performing team culture.
- Delivered strong merchandising and promotional execution.
- Developed pricing strategies, analysed market trends and supported commercial decisions to maximise profitability.
- Led online fulfilment operations, improving productivity, customer satisfaction and operational efficiency.
- Managed end-to-end store operations including sales, people leadership, inventory control and customer experience.
- Managed online sales, customer enquiries, boat purchasing, eCommerce performance and customer delivery.
- Managed a team of 25+ employees while leading recruitment, performance management, WHS, rostering and operational performance.
- Led daily store operations, labour planning, merchandising and development of teams exceeding 40 employees.