
Results-driven sales professional with experience in distribution, retail, and team leadership. Proven ability to build customer relationships, manage territories, and deliver sales growth through strategic execution. Fluent in Spanish and skilled in managing high-volume accounts across diverse market segments. Adept at working independently, closing deals, and exceeding performance goals.
CORE COMPETENCIES
• Territory Management & Development
• Customer Relationship Building
• Sales Presentations & Product Education
• Bilingual (English/Spanish) Communication
• Team Leadership & Mentorship
• Retail Sales Strategy & Merchandising
• CRM & Reporting Systems
• Managed a territory of 157 off premise accounts.Achieving 15% growth in sales within the first 6 months. Added 35 new accounts.
• Built and maintained strong customer relationships, leading to 900 new product placements.
• Collaborated with internal teams and buyers to resolve order issues, ensuring 100% fulfillment rates and increasing customer satisfaction.
• Consistently exceeded sales targets by leveraging account-specific strategies and executing on promotional plans.
• Participated in 40 industry events building brand awareness and cultivating leads.
• Coached 6 teams made up of 75 players. increasing win percentage by 20% over two seasons.
• Designed and led training sessions focused on player development, teamwork, and performance tracking.
• Coordinated communication with parents and club staff, maintaining a 95 % of players year-over-year.
increased store sales by 30% year over year through staff training, upselling techniques, and curated promotional campaigns.
• Mentored a team of 6 sales associates leading to a 50% improvement in team performances and customer service ratings.
• Monitored inventory and negotiated with suppliers to maintain optimal stock levels while reducing waste by 20%.
• Implemented a customer loyalty strategy that grew repeat business by 10% over 10 months• Trained new hires on product knowledge and compliance protocols, improving operational efficiency.
Competed at a high level in an international environment, developing discipline, teamwork, and leadership.
• Assisted with coaching, game analysis, and peer mentoring, contributing to team development both on and off the field
Earned “Salesman of the quarter” for Q4 at Manhattan Beer by hitting ABS, displays and distribution goals
Accomplished Constellation Fresca goal with 10 placements of variety pack 1 and 2.
Drove 2,988 cases of core liquor volume including Western son vodka, Uncle nearest, and Mollys Irish cream against a 2,275 case goal surpassing it by 30-35%.
Exceeded a 1,960 core wine volume goal including Life-vine zero sugar, Senor Sangria, OneBev and Bridge Lane by 40%.
Increased an RTD yearly goal of 12,300 cases to 55,551.78 cases.