Jaime Peterson
Menomonee Falls
Summary
Business development professional with proven track record in driving growth and fostering strong client relationships. Known for strategic thinking, effective communication, and strong focus on team collaboration to achieve results. Skilled in market analysis, negotiation, and partnership development, with flexible approach to meet changing needs. Trusted for reliability and consistently delivering on objectives.
Overview
18
18
years of professional experience
Work History
Director of Business Development
Saz’s Hospitality Group
04.2019 - Current
- Developed customized solutions tailored specifically to individual client needs, leading to an increase in repeat business engagements.
- Increased client base by developing and implementing effective business development strategies.
- Optimized lead generation efforts by implementing CRM tools and refining prospecting techniques.
- Negotiated, prepared, and signed contracts with clients.
- Championed organizational change initiatives that resulted in streamlined operations and significant cost savings for the company.
- Expanded product offerings to reach a more diverse customer base, boosting overall sales figures.
- Collaborated cross-functionally with sales, marketing, and operations teams to ensure seamless execution of business development initiatives.
- Led change and transformation across business areas to deliver benefits and align company resources.
- Spearheaded client retention efforts by providing exceptional service and fostering long-term professional relationships built on trust and mutual respect.
- Enhanced company''s market presence through targeted networking events and relationship building.
- Presented persuasive presentations at industry conferences showcasing company expertise, generating interest from potential new clients.
- Built relationships with customers and community to establish long-term business growth.
- Held one-on-one meetings with sales team members to identify selling hurdles and offered insight into best remedy.
- Exceeded sales quotas and increased profitability through effective sales strategy and business planning.
Director of Sales & Events
TRIO - The View and The Lounge
05.2018 - 04.2019
- Established strong partnerships with industry influencers to expand brand recognition and drive business growth.
- Streamlined sales processes by identifying inefficiencies, implementing new tools, and providing training to the team.
- Achieved sales goals and service targets by cultivating and securing new customer relationships.
- Collaborated with marketing teams to help sales campaigns reach target audiences.
- Expanded customer base by targeting untapped markets through innovative lead generation tactics and follow-up mechanisms.
- Connected with prospects through trade shows, cold calling and local-area networking.
- Managed accounts to retain existing relationships and grow share of business.
Event Designer
Zilli Hospitality Group
08.2016 - 05.2018
- Increased event sales revenue by developing and maintaining strong relationships with clients.
- Boosted event sales by developing and implementing strategic marketing plans.
- Increased event sales by conducting tours and consultations with prospective clients.
- Collaborated with management to develop and execute promotional events, driving sales growth.
Business Development
Bartolotta Restaurant Group
05.2015 - 08.2016
- Contributed to business development initiatives by actively participating in networking events and building strategic partnerships.
- Led business development efforts, securing new opportunities for collaboration and revenue generation.
- Increased event sales revenue by developing and maintaining strong relationships with clients.
- Built long-lasting client relationships through excellent customer service and consistent followups.
Catering Sales Manager
Grand Geneva Resort
06.2013 - 05.2015
- Generated new business leads through targeted marketing campaigns and networking initiatives.
- Developed comprehensive proposals that effectively showcased the unique value proposition of our catering services.
- Organized corporate meetings, special events and social occasions to satisfy client requirements and increase facility revenues.
- Exceeded both quarterly and annual sales goals.
- Monitored industry trends to stay current on popular themes, décor styles, menu offerings, and other relevant factors affecting banquet sales success.
Sales Manager
Joey Buona's Restaurant
11.2006 - 06.2013
- Manage all on-site and off-site events
- Established relationships with variety of Wedding Venues, resulting in strong referral base and catering division growth
- Created a Summer Picnic Catering Division, Beyond Events Milwaukee to target the Summer Picnic market
- Generate referrals and build personal relationships with not only clients but also vendors, hotels, other banquet facilities and more
- Increased sales revenue by developing and implementing effective sales strategies.
- Built long-lasting client relationships through excellent customer service and consistent followups.
Education
Bachelor of Arts - Business Management
Alverno College
Milwaukee, WI05-1999
Skills
- Sales training and leadership
- Key account management
- Vendor management
- Revenue growth
- Pipeline development
- Networking
- Proposal writing
- Customer engagement
- Industry networking
- New business development
- Sales expertise
Accomplishments
- 2025 Nomination for Service Excellence Award at Governor's Conference
- 2023 ICA Education Foundation Scholarship Award
- 2021 ICA Education Foundation Scholarship Award
- 2021 Speaker at National Conference - Catersource
Timeline
Director of Business Development
Saz’s Hospitality Group
04.2019 - Current
Director of Sales & Events
TRIO - The View and The Lounge
05.2018 - 04.2019
Event Designer
Zilli Hospitality Group
08.2016 - 05.2018
Business Development
Bartolotta Restaurant Group
05.2015 - 08.2016
Catering Sales Manager
Grand Geneva Resort
06.2013 - 05.2015
Sales Manager
Joey Buona's Restaurant
11.2006 - 06.2013
Bachelor of Arts - Business Management
Alverno College
Similar Profiles
CINDY WOOLLEYCINDY WOOLLEY
Area Director of Operations Kahler Hospitality at Kahler Hospitality Group/Kinseth HospitalityArea Director of Operations Kahler Hospitality at Kahler Hospitality Group/Kinseth Hospitality
SIDDHESH SUBHEDARSIDDHESH SUBHEDAR
Sr. Manager Sales at Nijhawan Group - Emaar Hospitality GroupSr. Manager Sales at Nijhawan Group - Emaar Hospitality Group
Laura ArguellesLaura Arguelles
Director of Sales and Events at Landmark Hospitality GroupDirector of Sales and Events at Landmark Hospitality Group
SARINA KLEPPINSARINA KLEPPIN
Credit and Customer Service Advisor – Exceptions Reporting at KOHL’SCredit and Customer Service Advisor – Exceptions Reporting at KOHL’S
IZABEL KRYSTOWIAKIZABEL KRYSTOWIAK
Critical Care Registered Nurse at Children's WisconsinCritical Care Registered Nurse at Children's Wisconsin