Jamie Evans
Mt. Pleasant,SC
Summary
Motivated, passionate and performance-driven leader looking to tackle new responsibilities in digital marketing via a new role as the Associate Media Director for GM. Over 10 years of experience helping clients be heroes and collaborating with internal teams to execute superior quality campaigns for high-profile clients with a track record of productivity, flexibility, being well-organized and trusted by my peers. My management and communication skills, dependability, positive attitude, drive and knowledge of the business makes me an eager and qualified candidate for this position.
Overview
10
10
years of professional experience
1
1
Certification
Work History
Senior Ad Operations Manager
Goodway Group
Charleston, SC
04.2023 - Current
- Dynamic Creative Specialist - monitored campaigns from conception to completion for robust clients while improving efficiency and accuracy in internal team processes during launches and campaign execution.
- Contributed to the longevity of key accounts by providing individualized customer service and developing relationships with key stakeholders.
- Demonstrated leadership skills by helping others during high level initiatives while simultaneously tackling difficult tasks, training junior members and contributing to projects outside of job team.
- Ensured compliance with industry standards and guidelines through diligent monitoring of ad placements, delivery and targeting while managing hundreds of pieces of creative assets and third-party tags.
- Nominated and selected to serve on company council team to act as liaison between leadership and employees to help maintain company culture, contribute ideas to elevate culture, and provide feedback to leadership on upcoming initiatives.
Principal Campaign Operations Manager
Goodway Group
Grand Rapids, MI
11.2015 - 04.2023
- Tracked trends, analyzed data and suggested enhancements to refine campaigns based on best performing tactics, channels and creative to achieve desired outcomes based on client's KPIs.
- Facilitated smooth collaboration between departments through clear communication channels to activate and manage campaigns with fast turnarounds, high creative volume and multi-million dollar budgets for high profile clients.
- Assisted in high-level projects and initiatives both internally and externally.
- Developed and maintained a strong relationship with the regional and national clients to create clear communication channels with the greater team and facilitate a trustworthy and transparent partnership.
Campaign Coordinator
Goodway Group
Chicago, IL
06.2015 - 11.2015
- Collaborated with internal teams to execute and activate digital media campaigns for various clients including automotive, travel and insurance.
- Supported Campaign Manager with daily campaign management, QA, reporting and administrative tasks.
- Managed a high volume of creative assets and third-party DCM tags over various campaign cycles every month.
Digital Media Strategist
ID Media
Chicago, IL
12.2013 - 06.2015
- Created and sold comprehensive marketing solutions.
- Trained junior team members on best practices in digital media strategy development and execution.
- Enhanced brand visibility by designing and executing digital media campaigns tailored to target audiences.
- Managed client relationships and maintained trust by presenting weekly reporting and insights to provide continued optimization and campaign enhancements tailored to their goals.
Education
Bachelor of Science - Public Relations, Advertising, And Applied Communication
Ferris State University
Big Rapids, MI12.2013
Skills
- Dynamic Creative
- Ad Trafficking Ad Server management
- Team Collaboration
- Campaign Management Support
- Client Relationship Building
- Attention to Detail
- Leadership
- Communication
Certification
- DoubleClick Campaign Manager
- TTD Programmatic
Timeline
Senior Ad Operations Manager
Goodway Group
04.2023 - Current
Principal Campaign Operations Manager
Goodway Group
11.2015 - 04.2023
Campaign Coordinator
Goodway Group
06.2015 - 11.2015
Digital Media Strategist
ID Media
12.2013 - 06.2015
Bachelor of Science - Public Relations, Advertising, And Applied Communication
Ferris State University