Summary
Overview
Work History
Education
Skills
Certification
Timeline
Generic

Janie Schwartz

New York,New York

Summary

Innovative Marketing and Sales leader with 7+ years of experience delivering exceptional marketing campaigns, training content and brand collateral based on established 360 degree strategies. Solution-oriented and collaborative professional bringing expertise in brand management and client engagement. Detail-oriented, attentive and decisive leader. Proud recipient of company awards nominated by peers for cultivating an entrepreneurial spirit and excellent interpersonal skills.

Overview

10
10
years of professional experience
1
1
Certification

Work History

Trade Marketing Manager

Giorgio Armani
10.2023 - Current
  • Boosted brand visibility and client relations by executing innovative in-store event and promotions during peak holiday season.
  • Strengthen communication with over 25 individual mall leasing teams to ensure brand messages, promotions and events are posted at the ground level.
  • Developed strong partnerships with key accounts, resulting in increased sales and market share.
  • Participation in company initiatives to promote collaboration and departmental learning in order to provide constructive feedback for 2024 planning.

Trade Marketing Associate

THELIOS LVMH GROUP
01.2023 - 10.2023
  • Seasonal planning and project management alongside Senior Manager to execute all marketing activities for DIOR, Fendi, Loewe, and Givenchy eyewear across wholesale business in North America and Canada
  • Strategize 360 marketing approach to maximize sales in department stores, key accounts, and 3O's market
  • Strong follow up and communication skills to ensure expectations are met across diverse functions to align with global vision (internal team training, in-store and digital brand partnerships, outsourced vendor communication)
  • Developed strong relationships with retailers and distributors, resulting in increased product placement and sales growth.
  • Analyzed market trends and competitor activities, providing actionable insights to drive business decisions.

Trade Marketing Coordinator

THELIOS LVMH GROUP
03.2020 - 01.2023
  • Manage seasonal digital and in-store updates across multiple channels of trade to align with global campaigns for DIOR, Fendi and Loewe
  • Prepare seasonal marketing presentations for seasonal buying meetings with key accounts
  • Develop visual merchandising photo collection program to ensure field employees could uphold brand and product standards in the NA market.
  • Increased customer engagement through the creation of compelling social media content and strategies.
  • Planned and executed internal and external marketing events.
  • Managed relationships with external vendors and contractors to acquire mutually benefiting contracts and successful project delivery.

Senior Market Specialist

THELIOS LVMH GROUP
08.2018 - 03.2020
  • Launch CELINE, Loewe and Kenzo eyewear collections in New York City Flagship department stores at the start of a brand re-launch
  • Sales growth for CELINE eyewear increased 50% by developing in-store events calendar, sales associate training and market share proposal plan to increase facings for CELINE across eyewear departments
  • Partner with Sales Director to manage field team to develop expectations, guidelines and weekly schedules with a focus on increasing profitability across regions.

Eyewear Ambassador

LUXOTTICA GROUP
08.2016 - 08.2018
  • Merchandising manager and in-store sales support specialist at flagship Lord &Taylor, Saks 5th Ave, Bloomingdales 59th Street and Bergdorf Goodman in New York City
  • Deliver training and product education to department store associates by developing key selling points and seasonal product knowledge
  • Maintained strong relationships with partners in stores as well as clients
  • Managed stock operations and product inventory levels for 8 independent eyewear brands (Chanel, Prada, Dolce & Gabbana, Valentino, Michael Kors, Coach, Ray Ban and Oakley).

Luxury Sales Intern

LUXOTTICA GROUP
05.2015 - 08.2015
  • Supported North America Sales Director and Department Store Account Executive in the Summer of 2015
  • Participation in business strategy meetings with buyers and brands
  • Create PowerPoint presentations for luxury collections
  • Excel organization to organize product inventory sheets.

Retail Associate

SUNGLASS HUT
05.2014 - 01.2015
  • Surpassed district sales goals through healthy competition and collaborative teamwork
  • Demonstrated ability to market and sell products by exceeding sales goals over 100% week after week
  • Hands on selling 40+ contemporary and luxury brands
  • Asked to return as seasonal associate for high season during holiday
  • Strong retention of product information.

Education

Bachelor of Arts, Student Ambassador Program Developer at College of Letters, Arts and Science - Economy & Industry

College of Letters, Arts, And Sciences, University of Arizona
Tucson, AZ
05.2016

Skills

  • Communication
  • Inclusivity
  • Detail Oriented Notetaking
  • Project Support
  • Presentations
  • Scheduling
  • Research

Certification

Diversity, Inclusion, and Sensitivity 2023

Timeline

Trade Marketing Manager

Giorgio Armani
10.2023 - Current

Trade Marketing Associate

THELIOS LVMH GROUP
01.2023 - 10.2023

Trade Marketing Coordinator

THELIOS LVMH GROUP
03.2020 - 01.2023

Senior Market Specialist

THELIOS LVMH GROUP
08.2018 - 03.2020

Eyewear Ambassador

LUXOTTICA GROUP
08.2016 - 08.2018

Luxury Sales Intern

LUXOTTICA GROUP
05.2015 - 08.2015

Retail Associate

SUNGLASS HUT
05.2014 - 01.2015

Bachelor of Arts, Student Ambassador Program Developer at College of Letters, Arts and Science - Economy & Industry

College of Letters, Arts, And Sciences, University of Arizona

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