Jasetin McPherson

• Utilized various sales tools and technologies to develop and manage sales pipelines, including CRM systems, marketing automation platforms, and data analytics, resulting in an 8% increase in lead closing.
• Earned recognition for exceptional performance, successfully guiding the franchise to receiving the Fastest-Growing Franchise Point – Central US awarded by Nissan North America.
• Promoted operational excellence by hiring, developing, and directing 26 high-performing sales staff, including providing hands-on mentorship and developing incentive systems to drive results.
• Succeeded in increasing sales profits by $2.7M YoY in 2021-2022.
• Generated a 24% increase in monthly revenue while securing pre-sales for upcoming years by building the commercial sales department from the ground up, establishing a robust commercial pipeline, and effectively executing contract negotiations.
• Leveraged data-driven insights from performance and marketing platform engagement data to develop a repeatable outreach process and identify touch points, leading to a 54% YoY increase in lead generation.
• Drove continuous improvement across company operations by heading the development and deployment of technology modernization initiatives, including enhancing the CRM/DMS systems and network devices.
• Transitioned the CRM system through Salesforce, Eleads, and eventually the AI-enabled Drivecentric CRM platform; guided DMS system transitions through CDK, Reynolds&Reynolds, and eventually Dealerbuilt.
• Charted the successful development and implementation of a companywide mobile pre-owned vehicle inspection application to strengthen transparency and standardize inspection processes; reduced the appraisal-to-front line timeline by six days while improving inventory acquisition processes.
• Demonstrated a strong ability to execute sound and effective decisions in complex environments.
• Enabled informed decision-making by communicating key sales insights to leadership and stakeholders.
• Maintained up-to-date knowledge of current and emerging trends to capitalize on key opportunities.
• Guided and led both small-scale and large-scale projects from conception to completion.
• Identified, navigated, and resolved complex issues, obstacles, and challenges in an innovative manner.
• Fostered and maintained collaborative working relationships with internal and external stakeholders.

• • Modernized inspection techniques and established auction purchasing inspection and condition guidelines in order to increase monthly acquisition of pre-owned vehicles by 42%.
  • Recognized for achieving a 46% YoY average increase in annual pre-owned inventory turnover.
  • Capitalized on cost optimization opportunities as well as trained sales/service staff on vehicle inspection techniques and forecasting future reconditioning expenses to increase trade-in vehicle per unit gross profit by 39%.
  • Improved the monthly sales conversion rate by 20% by pioneering high-impact customer retention initiatives with a focus on customer referrals and marketing, such as offering a year of free oil changes to new client referrals and providing a 5% parts and accessories discount for Facebook/social sharing.

• • Optimized and strengthened the lead follow-up process to achieve lead pipeline close rate of 86%.
  • Closed 90% of inbound sales calls while increasing appointments and revenue by leveraging strong communication and negotiation skills; achieved a 94% score on customer satisfaction surveys.
  • Ranked as a Top 50 Sales Consultant in the United States for Nissan North America in 2015.
  • Outperformed monthly quotas by 200% on a consistent basis while growing customer base by 30%+.
  • Gained a deep understanding of customer needs in order to deliver tailored solutions, leading to a 25% increase in market share.