Jason Moorer

• • Served as the primary sales associate generating revenue across all Kravet Inc. heritage brands—Lee Jofa, Brunschwig & Fils, GP & J Baker, and Donghia—consistently meeting and exceeding monthly and annual sales targets.
• • Managed a diverse portfolio of U.S. omni-channel Trade and B2B accounts, driving growth across key product categories including fabric, furniture, case goods, carpeting, and wallcoverings.
• • Leveraged CRM platforms to document client interactions, track sales activity, and strengthen follow-up communication, resulting in improved conversion and client retention.
• • Coordinated with internal teams and external vendors to ensure accurate product information, seamless order processing, and timely delivery of goods and services.
• • Partnered closely with flagship showroom teams to streamline multi-line project sales and optimize cross-brand selling opportunities.
• • Collaborated with marketing coordinators and store leadership to support sales events, new product launches, and promotional initiatives across all Kravet locations.
• • Maintained showroom standards by organizing racks, shelves, and feature displays to enhance visual merchandising, support product storytelling, and elevate customer engagement.
• • Contributed to the creation of design presentations, mood boards, and client-facing materials to support project proposals and drive sales.
• • Improved operational efficiency by implementing project management tools to organize workflows, manage project timelines, track budgets, and ensure all specifications were met.

• Consistently exceed Retail Sales and Appointment targets across Retail, Trade, and Wholesale channels, maintaining a minimum of $20K in monthly retail sales.
• Train, mentor, and develop new sales assistants on product knowledge, selling strategies, and company procedures.
• Maintain comprehensive expertise across all product categories, including Wallpaper, Fabric, Home Accessories, Furniture, and Rugs/Runners.
• Build and nurture an extensive network of interior designers, builders, developers, and trade professionals while proactively researching and prospecting new accounts to drive commercial growth.
• Plan and host designer-focused events in NYC and London showrooms to elevate brand visibility and generate new business.
• Deliver a premium, high-touch client experience in both NYC and London flagship locations.
• Support the reopening and visual merchandising of the NYC and London flagships to ensure brand consistency and elevated presentation.
• Lead design consultations, including project scoping, quoting, design renderings, and product presentations to convert opportunities into sales.
• Manage a forward-looking sales pipeline to maximize lead conversion, maintain client engagement, and secure repeat business.
• Generate daily, weekly, monthly, and annual CRM reports to monitor performance and evaluate sales activity across the territory.
• Meet and exceed monthly and annual KPIs and sales targets across all channels—Retail, Trade, and Wholesale.

• Performed full opening and closing procedures for the Madison Avenue flagship, including preparing daily sales reports, securing store operations, and executing all management-level register functions.
• Built and maintained strong client relationships by delivering an elevated customer experience aligned with company service standards.
• Proactively engaged clients to schedule sales appointments, promote special events, and introduce new product launches to drive repeat business and appointment volume.
• Provided personalized styling sessions, assessed client preferences, and tailored product recommendations to meet customer needs and maximize sales.
• Overseen client alteration requests and managed all after-sale services to ensure seamless follow-through and high customer satisfaction.
• Executed high-quality, multi-item transactions to meet and exceed daily, weekly, and monthly KPIs, consistently outperforming sales and appointment targets.
• Supported merchandising efforts by assisting with inventory processing, maintaining visual standards, and ensuring showroom presentation aligned with brand guidelines.
• Evaluated team performance and delivered consistent coaching to support staff development, strengthen selling skills, and improve overall store productivity.