2025 NCM & Associates General Manager I class graduate
2025 NCM & Associates General Manager II class graduate
Highly accomplished, goal-driven General Sales Manager with over 35 years of sales management experience successfully driving revenues, managing operations, and leading teams in delivering outstanding customer service.
Proficient in hiring, training and motivating a top-performing team
#1 GM Certified Sales Buick-GM department in region for four consecutive years 2009 – 2013.
Adept at marketing through a variety of mediums including the internet and website content.
Outstanding ability to purchase, manage and move inventory to optimize profits and sales.
Effectively achieve profit on acquisitions based on appropriate valuation and pricing/negotiation.
Excel in prioritizing, organizing and managing resources to optimize productivity and efficiency.
Strong communication, collaboration and interpersonal skills.
Competent with many automotive programs including Reynold & Reynolds, ADP, EDS, PBS, Vincue, UCS, Vin-Solutions, AAX, Route One, and Dealer Track, CUDL
Overview
5
5
Certification
35
35
years of professional experience
Work History
General Manager
Steele Auto Group CDJR Lockhart/ Gonzales
Gonzales-Lockhart, TX
11.2025 - Current
Oversaw all aspects of daily operations over 2 locations, including staff management, customer service, Sales, Service, Parts and financial performance
Developed and implemented strategic plans and processes to drive business growth and increase profitability
Led a team of 25-30 employees at each location, providing guidance, training, and support to ensure high levels of productivity and performance
Managed new and pre-owned inventory levels to optimize stock availability while minimizing carrying costs
Promoted to GM over multiple rooftops due to previous performance and work ethic.
Developed and implemented training programs for sales and service teams.
Oversaw budget preparation and financial forecasting to ensure fiscal responsibility.
Mentored department managers, enhancing leadership capabilities across the organization.
General Manager
Steele Auto Group / North Star Dodge Chrysler Jeep Ram
San Antonio, TX
07.2025 - 11.2025
Oversee and operate the day-to-day operations of all departments of a multi-line domestic automotive dealership.
Established group volume record and sales gross at location
Hired and trained Service Director, GSM, UCM, service advisor's along with sales staff
127% YOY volume objective achieved
Established 3 year high in sales volume, gross, tech hours per day and employee retention.
Conduct daily and weekly CIT-Asset-WIP/open RO meetings
Hire, train and motivate for all departments.
Institute performance-based pay plans in line with industry standards
Oversee the culture change of an existing sales/service department.
PROMOTED TO MULTIPLE DEALERSHIP GM
General Sales Manager
Steele Auto Group / Steele Hyundai of Kyle
Kyle, TX
03.2023 - 07.2025
Hire-Train-Lead-Motivate Sales and Finance departments to exceed sales and profit goals.
Established store records in sales and finance volume and gross.
Conduct daily/ hourly one-on-one meetings with Salespeople, Sales Managers, and Finance Managers to ensure compliance with company policies and expectations.
Assist both New and Pre-Owned Managers on trade appraisal's, closing deals, deal structure, inventory acquisitions.
Ensure manufacture compliance in training, compliance, incentives.
Manage all aspects of day-to-day operation of SAG largest volume store in Texas.
PROMOTED FROM USED CAR MANAGER TO GSM
Led sales team to exceed monthly targets through strategic planning and motivation.
Developed training programs for new sales staff, enhancing product knowledge and customer engagement.
Conducted performance reviews and provided actionable feedback to enhance team productivity and morale.
Finance Manager / Sales
Seguin RV
Seguin, TX
05.2021 - 03.2023
Assist all customers with current sales and RV financial options.
Present and sell all suggested Seguin RV financial products to all customers in accordance with company guidelines.
Dailey follow up with all current and potential Seguin RV customers.
Maintain and manage CIT reports to ensure prompt and accurate funding.
Certified Specialist for Keystone Hideout, Outback, Coachmen Apex, Dutchman Kodiak
General Sales Manager / Internet Sales
Seguin Chevrolet
Seguin, TX
10.2016 - 02.2021
Managed all aspect the Sales and Finance departments for this award-winning Chevrolet dealership.
Staff, train and motivate all salespeople thru daily sales meetings.
Oversee the purchase and sale of all pre-owned inventory thru online acquisitions and Auto Auctions.
Conducted daily save-a-deal meetings with upper management to align strategies and resources.
Mark of Excellence award winner.
Led sales team to exceed monthly targets through strategic training and support.
Analyzed market trends to enhance product offerings and adjust pricing strategies.
Used Car Director
San Antonio Dodge Chrysler Jeep
San Antonio, TX
01.2015 - 08.2016
Manage the purchase of all inventories from multiple resources such as dealer auto auctions, OVE.com, craigslist and internal customer base.
Conduct daily sales meeting to ensure training and awareness of all newly acquired inventory.
Effectively supervised the reconditioning process of all vehicles to ensure quality.
Appraised all trade-in vehicles to optimize market value, sales and customer satisfaction.
Oversaw used car inventory management, optimizing stock levels and turnover rates.
Developed strategic pricing strategies to enhance sales and profitability of pre-owned vehicles.
Used Car Manager / Finance Manager
Gillman Honda
San Antonio, TX
05.2014 - 01.2015
Lead, hire and train all new salespeople in compliance with company policy. Manage the day-to-day operations of the used car department to include working deals, sales meetings, acquire financing, re-hash approvals, contract retail customers and follow CIT reports daily. Obtain video testimony and or declination acknowledgement forms on all retail customers for all products offered thru menu solicitation in accordance Service Group Training.
General Manager
Live Oak Motors
Live Oak, TX
02.2013 - 04.2014
Oversee the opening and operation of Pre-Owned Automotive Dealership. Purchase pre-owned inventory, manage re-conditioning of inventory, manage sales thru walk in traffic and internet marketing thru Craigslist and Auto trader. Design and manage web site, contract and secure funds for all purchases, manage and track all expenses. Secure Texas Sales and Use Tax Permit, obtain City of Live Oak Certificate of Occupancy, obtain state of Texas Independent Motor Vehicle Dealer license, and obtain state of Texas Office of Consumer Credit license. Oversee and manage remodel of building up to city and state code.
Used Car Director
Gunn Automotive Group
San Antonio, TX
04.2008 - 02.2013
Manage the purchase and sale of inventory, manage salesperson duties. Purchase and balance inventory thru auctions and or factory sales. Reconditioning of all pre-owned vehicles, hiring and training of sales staff, working and closing deals, work daily with Finance department to secure necessary financing options. Ensure compliance with company, state and federal FMLA, Privacy Compliance and Internet Security.
Mark of Excellence award winner.
Education
High school diploma -
Live Oak High School
Live Oak, CA
06-1989
Skills
Staff scheduling
Account Management
Supervisor experience
Delegation
Outside Sales
Budgeting
Sales
Team development
Management
Computer skills
Customer retention
Financial management
Supervising experience
Time management
Procurement
Dealership experience
Marketing
Profit & Loss
Automotive industry events
Sales Management
Managerial problem solving
Team motivation (leadership skill)
Communication skills
Recruiting
Business management
Public speaking
Customer Relationship Management
Automotive competitive landscape
Used vehicle sales
Automotive financing and insurance
Strategic management
Negotiation
Forecasting
Ability to motivate
Employee retention
Dealership operations
Operations management
Strategic planning
Organizational skills
Coaching
Customer service
Team management
CRM Software
Team leadership
Purchasing
Retail Sales
Performance management
Customer relationship building
Leadership
Strategic thinking
Pricing
Leadership and team building
Team player
Certification
NCM & Associates General Management I & II September 2025 to Present
Service Group Business Management November 2015 to Present
Driver's License
General Motors Sales Management Certification
Timeline
General Manager
Steele Auto Group CDJR Lockhart/ Gonzales
11.2025 - Current
General Manager
Steele Auto Group / North Star Dodge Chrysler Jeep Ram