Jason Robnett
Asheville,NC
Summary
Award-winning regional sales leader with proven success in relationship building, consultative selling, and territory planning over a 16-year career in the premium cigar industry. Driving consistent revenue growth, expanding existing accounts while finding key partners, and using CRM-driven forecasting to close deals and outperform targets.
Overview
17
17
years of professional experience
Work History
Southeast Regional Sales Manager
Kristoff Cigars
Carol Stream, Illinois
07.2022 - Current
- Highest volume growth across the company for 3 of the 4 years, winning Salesperson of the Year on these occasions.
- Negotiated pricing, order terms, and account placement with buyers.
- Built retailer relationships across tobacconists, lounges, and distributor partners.
- Presented product line features to store buyers and sales teams.
- Coordinated merchandising displays, sampling events, and brand promotions.
- Planned monthly account visits and territory coverage schedules.
- Tracked customer activity and pipeline updates in CRM systems.
- Communicated market feedback and inventory needs to Kristoff's leadership.
Southeast Regional Manager
Micallef Cigars
Weatherford, Texas
10.2020 - 06.2022
- Established new brand in Southeastern market, leveraging relationships with retailers and distributors for product placement in various outlets
- Reported market feedback and competitor activity to company leadership, informing strategic decisions.
- Ranked highest among peers for social media engagement, fostering brand loyalty through effective consumer interaction
Southeast Sales Manager
CLE Cigar Company
Miami, Florida
04.2014 - 06.2020
- Managed sales across six states, increasing volume by 400% in first three years.
- Won Newcomer of the Year, Salesperson of the Year, as well as the Tom Lazuka Award, which was the top honor from the company for the person who showed the most overall value in the organization
- After 3.5 years, I took another opportunity with the largest cigar company in the world before coming back to develop and grow the Texas territory.
Gulf Coast Regional Manager
General Cigar Corporation
New Orleans, Louisiana
10.2017 - 10.2018
- Directed regional sales strategy for General Cigar Corporation premium cigar territory.
- Managed retail accounts and distributor relationships across assigned market areas.
- Supported promotional programs for cigar lounges, tobacconists, and key retailers.
- Enforced brand presentation and compliance with company sales policies.
Southeast Territory Manager
Altadis USA
Ft. Lauderdale, FL
01.2010 - 03.2014
- Managed retail territory coverage for Altadis USA cigar and tobacco accounts.
- Trained store staff on product features and merchandising guidelines.
- Resolved account issues and supported daily sales execution.
- Established relationships with key customers, vendors, and distributors in the area.
- Conducted numerous in-store, consumer-engaging events, tastings, and promotions.
Education
Sociology
University of North Alabama
Florence, ALSkills
- Consultative selling
- Deal closing
- Sales forecasting
- Territory planning
- Promotional strategy
- CRM software
- Relationship building
- Brand positioning
- Developing consumer loyalty
- Dynamic sales growth
- Route planning
- Superior written and verbal communication
Timeline
Southeast Regional Sales Manager
Kristoff Cigars
07.2022 - Current
Southeast Regional Manager
Micallef Cigars
10.2020 - 06.2022
Gulf Coast Regional Manager
General Cigar Corporation
10.2017 - 10.2018
Southeast Sales Manager
CLE Cigar Company
04.2014 - 06.2020
Southeast Territory Manager
Altadis USA
01.2010 - 03.2014
Sociology
University of North Alabama