Summary
Overview
Work History
Education
Skills
Timeline
Generic

Jason Townley

Columbus,OH

Summary

Strategic marketing and visual merchandising executive with over 25 years of experience. Consistently drive international and Domestic business growth and create best-in-class retail experiences. Expertise in developing global product presentation strategies, designing fixtures, and crafting storytelling journeys that elevate brand identity. Successfully lead teams and coordinate complex merchandising projects, ensuring quality standards across multiple retail locations. Excel in cross-functional collaboration, aligning brand strategies with creative storytelling, and maintaining brand integrity.

Overview

25
25
years of professional experience

Work History

Design Consultant

Bassett Furniture
08.2024 - Current

Established strong relationships with clients by maintaining open lines of communication throughout entire design process.

  • Developed innovative design concepts to meet clients'' unique needs and preferences.
  • Managed multiple concurrent projects while meeting strict deadlines and maintaining attention to detail.
  • Optimized space planning for improved functionality in both residential and commercial spaces.
  • Met with over 20-50 customers per week to discuss design vision and individual needs.

Director of Visual Merchandising, Marketing, Strategy

Lane Bryant
04.2022 - 01.2024
  • Led team of visual merchandisers, providing guidance and support to ensure alignment with brand aesthetics and goals
  • Coordinated complex merchandising projects, including scheduling and resource allocation, to ensure timely and effective execution
  • Ensured that all merchandising directives met quality standards and were executed consistently across all retail locations
  • Played an integral role in new product launches by designing eye-catching promotional materials and display arrangements.
  • Stayed abreast of industry trends and competitor activities, making strategic adjustments to visual merchandising plans as needed.
  • Increased overall aesthetic appeal of store displays by incorporating current trends and consumer preferences.
  • Managed budgets for visual merchandising projects, ensuring maximum return on investment without compromising brand image or quality standards.
  • Collaborated with cross-functional teams to develop cohesive branding strategies for a unified in-store experience.
  • Revamped store layouts by implementing innovative visual merchandising techniques, resulting in increased customer engagement and sales.
  • Oversaw visual merchandising for new store openings and store collateral change-outs.

Sr. Manager, Visual Merchandising

Lane Bryant
02.2016 - 04.2022
  • Elevated overall brand experience for Lane Bryant, Lane Bryant Outlet, and Cacique Intimates
  • Developed in-store POS for monthly floorsets and promotions
  • Provided leadership to maintain brand marketing and visual standards
  • Provided strong leadership to enhance team productivity and morale.
  • Led cross-functional teams to achieve project milestones and deliver high-quality results.
  • Promoted a culture of continuous learning through regular workshops, seminars, and training sessions for staff.
  • Directed company's rebranding initiative, refreshing brand image and attracting broader customer base.

Sr. Manager, Visual Merchandising

Under Armour
10.2013 - 04.2015
  • Directed a team of 15-20 regional visual/store managers, overseeing the execution of merchandise presentations and promotional strategies
  • Coordinated merchandising resets and floor set changes, ensuring floorsets adhered to brand guidelines and were completed on time
  • Implemented quality assurance protocols to maintain high standards in store merchandising
  • Provided strong leadership to enhance team productivity and morale.
  • Led cross-functional teams to achieve project milestones and deliver high-quality results.
  • Demonstrated exceptional adaptability in navigating complex situations or rapidly changing environments with ease.

Sr. Manager, Visual Merchandising; International

Abercrombie & Fitch
06.1999 - 02.2012
  • Promoted through various roles from Brand Rep to Sr
  • Manager
  • Developed floor plans, planograms, and signage programs
  • Worked closely with global partners and local merchants to ensure brand standards
  • Collaborated closely with peers from other departments to drive organizational success jointly as one cohesive unit.
  • Implemented and developed operational standards, policies and procedures.
  • Trained and mentored junior staff members on visual merchandising best practices, improving overall team performance.
  • Adapted quickly to changing trends within retail industry, embracing new methods when necessary while maintaining consistent results in sales performance metrics.
  • Oversaw visual merchandising for new store openings and store collateral change-outs.
  • Enhanced store visual appeal by designing and implementing creative merchandising displays.
  • Helped stores adapt spaces to accommodate merchandise within spatial constraints and inventory storage availability.

Education

Skills

  • Visual Merchandising / Storytelling & Go-to Market Strategies
  • Global Product Presentation
  • Fixture Development
  • Storytelling Journeys
  • Cross-Functional Collaboration
  • Consumer Insights
  • Branding
  • Leadership
  • Creative Strategy & Conceptual Design & Space Planning
  • Integrated Marketing
  • Product Launching
  • Sales Strategies
  • Everyday & Seasonal Promotions
  • Assortment Planning
  • Inventory Management
  • Effective Communication
  • Problem Solving
  • Market Knowledge
  • Team Leadership
  • Project Management
  • Logistics Coordination
  • Retail Merchandising Resets
  • Training & Development
  • Travel & Multi-Site Management
  • Great attention to detail
  • Color theory knowledge
  • Strategic Thinking
  • Adobe Creative Suite

Timeline

Design Consultant

Bassett Furniture
08.2024 - Current

Director of Visual Merchandising, Marketing, Strategy

Lane Bryant
04.2022 - 01.2024

Sr. Manager, Visual Merchandising

Lane Bryant
02.2016 - 04.2022

Sr. Manager, Visual Merchandising

Under Armour
10.2013 - 04.2015

Sr. Manager, Visual Merchandising; International

Abercrombie & Fitch
06.1999 - 02.2012
Jason Townley