Javier Pruneda
Houston,TX
Summary
Accomplished technical sales professional skilled in managing commercial activities for performance materials. Expertise in developing strategic customer relationships, implementing pricing strategies, and leading cross-functional teams to align customer needs with business growth initiatives.
Overview
27
27
years of professional experience
Work History
Account Manager
BASF Corporation
Houston, USA
11.2013 - 05.2026
- Develop strategic customer relationships across technical, operational, and executive levels.
- Negotiated supply agreements, set growth targets, and expanded business within key accounts.
- Manage commercial activities for BASF Performance Materials including polyurethane systems, TPU, foam, and spray systems.
- Identified new applications and collaborated with customer R&D teams to foster innovation.
- Lead territory forecasting, customer expectation management, and commercial performance tracking.
- Implement price increases to protect profitability and maintain margin discipline.
- Supported marketing initiatives aligned with core and strategic growth platforms to enhance brand visibility.
Senior Technical Sales Representative
Kaneka North America LLC
Pasadena, USA
01.2013 - 11.2013
- Managed and grew a multi-state territory selling acrylic and MBS impact modifiers, process aids, and specialty polymer additives to PVC manufacturers, compounders, and extruders.
- Expanded revenue by targeting prospects, conducting technical consultations, and developing strategic accounts in building materials, packaging, and industrial plastics markets.
- Led on-site trials and product evaluations, resolving technical challenges and accelerating customer adoption of new materials.
- Partnered with customer R&D, production, and engineering teams to optimize formulations, improve processing efficiency, and introduce new Kaneka additive technologies.
- Strengthened long-term customer relationships through consistent technical support, performance troubleshooting, and actionable recommendations.
- Collaborated with internal technical service, marketing, and product management to align customer needs with Kaneka’s product portfolio and growth strategy.
- Delivered accurate territory forecasts, executed pricing strategies, and provided competitive market intelligence to enhance commercial planning.
Senior Sales Representative
Huntsman Corporation
The Woodlands, USA
01.2012 - 01.2013
- Consistently exceeded territory sales plans aligned with strategy and budget.
- Grew new and existing business in plastics, coatings, and inks markets by developing targeted sales strategies.
- Engaged with all levels of customer organizations, including senior leadership.
- Coordinated customer activities across R&D, technical service, and marketing to enhance collaboration and improve service delivery.
- Managed technical inquiries, ensuring proper routing to technical service teams for timely resolution.
- Oversaw sales as interim International Sales Manager in Brazil.
Reginal Sales Representatives
Huntsman Corporation
01.2006 - 01.2012
- Leveraged technical selling skills and product knowledge to drive customer engagement in titanium dioxide applications.
- Collaborated with Commercial Director to create annual business plans that shaped territory strategy.
- Coordinated sales activities with three distribution companies and their sales teams to enhance market penetration.
- Maintained detailed records of sales activities, presentations, closed business, and follow-ups.
Advanced Chemist / Technical Service
Kaneka Texas Corporation
Pasadena, USA
01.2004 - 01.2006
- Facilitated customer trials, scale-ups, and troubleshooting for impact modifiers and processing aids to enhance product application.
- Delivered formulation guidance and application problem-solving to increase sales opportunities.
- Characterized samples and resolved customer issues using DMA, DSC, TGA, SEM, FTIR, and particle size analysis to improve satisfaction.
Chemist
Kaneka Texas Corporation
Pasadena, USA
01.2000 - 01.2004
- Conducted analytical testing using DMS, DS, TGA, and other instruments to support research and product development efforts.
- Operated lab-scale emulsion polymerization reactors to develop formulations for product testing.
- Performed daily maintenance and troubleshooting of laboratory equipment to ensure consistent performance and reliability.
Research Technician
ExxonMobil
Baytown, USA
02.1999 - 01.2000
- Documented experimental work in detailed technical reports and communicated results effectively.
- Acquired and applied laboratory skills in chemistry theories and operation of analytical equipment.
- Troubleshot and maintained analytical equipment, ensuring optimal performance in laboratory settings.
Laboratory Technician
Atofina (S & S Professional)
La Porte, USA
01.1999 - 02.1999
- Conducted quality control tests to ensure compliance with standards.
- Operated and maintained analytical equipment to support accurate testing processes.
- Operated laboratory equipment for testing chemical samples and materials.
- Maintained cleanliness and organization of the laboratory workspace.
- Assisted in preparing chemical solutions and reagents for experiments.
Education
MBA - International Business
University of St. Thomas
Houston, TX01-2007
BS - Chemistry
University of Houston
Houston, TX01-1999
Skills
- Strategic Account Management
- Account strategy development
- Consultative Selling
- Technical sales
- Sales Forecasting
- Forecasting & Territory Management
- Cross- Functional Collaboration
- Managing Strategic Accounts
Languages
Spanish, Fluent
Timeline
Account Manager
BASF Corporation
11.2013 - 05.2026
Senior Technical Sales Representative
Kaneka North America LLC
01.2013 - 11.2013
Senior Sales Representative
Huntsman Corporation
01.2012 - 01.2013
Reginal Sales Representatives
Huntsman Corporation
01.2006 - 01.2012
Advanced Chemist / Technical Service
Kaneka Texas Corporation
01.2004 - 01.2006
Chemist
Kaneka Texas Corporation
01.2000 - 01.2004
Research Technician
ExxonMobil
02.1999 - 01.2000
Laboratory Technician
Atofina (S & S Professional)
01.1999 - 02.1999
MBA - International Business
University of St. Thomas
BS - Chemistry
University of Houston