Jay Anthony
Glendale,CO
Summary
Marketing Product Management professional interested in the confluence of marketing, sales, and technological innovation. Applies strong analytical, planning, and organizational skills to manage competing demands. Possesses a hardworking mentality and history of success coordinating and monitoring operations across cross-functional teams, both in-person and remote. Highly committed to ensuring the quality of services and products by learning the details of their function and the optimal use cases of current clients. Looking to apply a burgeoning skill set in data analytics and qualitative research where possible.
Overview
4
4
years of professional experience
Work History
Program Associate
AI4ALL
San Francisco, CA
07.2021 - Current
- Managed >1000 student records for all programs and kept meticulous notes on all changes.
- Research target demographic to revamp/align communications channels.
- Reviewed and strengthened communications strategy and data management with continuous assessment of operational plans and strategies.
- Managed effective program outreach plans with strategic use of communications platforms to increase community engagement and increase participant numbers.
- Conducted research for production of whitepapers and development of industry best practices.
- Implemented and managed suite of community platforms and social media channels to increase awareness of program offerings.
Marketing Strategist
Thompson Henry Consulting
San Diego, CA
12.2019 - 09.2020
- Liaised between team of marketing and sales professionals as well as client-partners to develop and implement sales strategies to increase revenue by 15%.
- Performed cold-calling and follow-up meetings with local businesses in order to conduct market research and gauge interest for skew of CBD products.
- Met with local business and community representatives in person and virtually to pitch special events.
- Supervised lower-level staff to maintain operational organization and assist marketing team in strengthening brand initiatives.
- Developed and utilized marketing spreadsheets to assist leadership with key decisions regarding revenue generation strategies.
- Tracked market trends to discover target market segments and new sales leads.
Marketing Associate & Community Outreach Liaison
4Blooms Marketing Agency
San Diego, CA
02.2019 - 12.2019
- Networked to obtain event sponsors and client-partners.
- Maintained CRM system and sourced event collaborators during community outreach and direct sales initiatives.
- Conducted cold sales outreach and follow-up to find clients for marketing services in person, via email, video-call and phone.
- Conducted 1 on 1 research with clients to align marketing strategy to desired outcomes
Project Manger (Marketing)
Sprinklr
New York, NY
12.2016 - 04.2017
- Monitored and tracked outreach across client, partner, and industry channels to curate content, secure sponsorships, and drive attendance for Sprinklr's Digital Transformation Summit in Music City, Nashville.
- Performed detailed assessments of risks to determine constraints, develop mitigation strategies, and adjust project plans to account for dynamic targets, staffing changes and new operational specifications.
- Maintained central tracking of all project deliverables across 5 teams regarding Digital Transformation Summit.
- Coordinated vendors, timelines and budgets for events connected colleagues across silos to ensure delivery of cross-channel deliverables and liaised with external production and creative teams to ensure alignment with central timeline.
- Crafted and distributed communications to global sales organization regarding directives from executives and senior stakeholders.
- Updated operational methods, oversaw accounting procedures, tracked information and compiled data to improve efficiency.
Project Manager (GBAM Marketing)
Bank Of America Merrill Lynch
New York, NY
09.2015 - 09.2016
- Provided logistics management and event planning for large-scale corporate events.
- Collected/documented project requirements, worked with senior managers and international teams to identify business needs.
- Managed daily operations of multiple projects: timeline, plan, internal/external teams, legal/brand/compliance approval, etc.
- Streamlined and adapted processes whilst undergoing heavy organizational change. Managed risk/compliance tracking for over 200 vendors; processed vender invoices for payments on accounts totaling over 200,000 USD.
- Researched industry, technological, and peer/competitor strategy; assessed client concerns across global markets to identify service gaps and deliver content creation insights.
Education
BA - Economics
Rollins College
2014
Skills
- Product Development Consultations
- Market Trend Analysis
- Qualitative Research
- Marketing Strategy Development
- Data Analysis
- Cross-Departmental Alignment
Timeline
Program Associate
AI4ALL
07.2021 - Current
Marketing Strategist
Thompson Henry Consulting
12.2019 - 09.2020
Marketing Associate & Community Outreach Liaison
4Blooms Marketing Agency
02.2019 - 12.2019
Project Manger (Marketing)
Sprinklr
12.2016 - 04.2017
Project Manager (GBAM Marketing)
Bank Of America Merrill Lynch
09.2015 - 09.2016
BA - Economics
Rollins College
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