JAYNE HALTOM GOODMAN
Houston
Summary
Dynamic Account Manager with established success at The Dallas Morning News, specializing in customer relationship cultivation and innovative digital marketing strategies.
Overview
18
18
years of professional experience
Work History
Account Manager
Build On Technologies
09.2020 - 05.2025
- Manage and ensure that VEO Design Studio's existing and new customers receive the best customer service experience.
- Close collaboration with internal departments.
- Set up VEO Design Studio training for new and existing new home builders Designers and Sales Counselors.
- Communicate updates on new trends and product features to customers.
- Identify upselling opportunities for new and current customers.
- Distribute VEO Design Studio detailed platform monthly and quarterly usage reports.
- Assist the Billing Department as needed.
- Maintain consistent communication between customers, data configuration, development, and upper management.
Outside Account Executive
Entercom Media
07.2017 - 12.2018
- Generated new and incremental broadcast and digital advertising revenue.
- Upsold current customers and acquired new business through consultative marketing, selling, and cold calling.
- Generated $120,000 in new business revenue within 5 months.
- Developed strategic custom media campaigns that utilized both broadcast and digital media to meet advertisers' marketing objectives and provide the best ROI for customers.
Real Estate Sales Director
The Dallas Morning News
09.2013 - 06.2017
- Strengthened existing customer relationships and increased digital and print advertising revenue year over year.
- Acquired new clients through prospecting, cold calling, networking, and consultative selling.
- Created custom creative marketing campaigns to achieve clients' business objectives.
- Managed the largest revenue-producing desk on the Real Estate Sales Team, generating $1,500,000 in new and incremental revenue annually.
- Generated a 9% year-over-year revenue growth in the 1st and 2nd quarters of 2017, amounting to $61,130.
- Closed 4 new customers in the 1st and 2nd quarters of 2017, generating $75,150 in new business revenue.
- Increased total average spending per customer by 12% year over year.
- Grew the total number of new customers by 65% year over year.
- Increased total year-over-year revenue by $255,000.
Advertising Sales Manager
Hattiesburg American
06.2012 - 09.2013
- Developed advertising strategies to boost client engagement and revenue.
- Managed relationships with key clients to ensure satisfaction and retention.
- Analyzed market trends to identify new advertising opportunities and target audiences.
- Collaborated with creative teams to design effective ad campaigns for clients.
- Trained and mentored junior sales staff on best practices and sales techniques.
- Conducted presentations to showcase advertising solutions to potential clients.
Advertising Sales Director
Louisiana Cookin' Magazine
08.2010 - 05.2012
- Developed advertising strategies to enhance brand visibility for Louisiana Cookin' Magazine.
- Established relationships with local businesses to promote advertising opportunities effectively.
- Managed client accounts, ensuring satisfaction and timely delivery of advertising services.
- Coordinated promotional campaigns, aligning editorial content with advertising initiatives.
- Collaborated with editorial team to integrate ads seamlessly into magazine layouts and features.
- Negotiated contracts with clients to ensure maximum profitability.
Sales and Marketing Consultant
The Dallas Morning News
09.2007 - 07.2010
- Developed comprehensive marketing strategies to enhance brand awareness and engagement.
- Analyzed market trends to identify opportunities for product positioning and growth.
- Created persuasive promotional materials to support advertising campaigns and outreach efforts.
- Developed in-depth knowledge of inventory and corresponding approaches to persuasive conversation conducive to meeting sales objectives.
- Engaged in retail and event marketing activities at public events and in-store to promote business development.
- Analyzed customer data to identify trends in buying behavior.
Education
Bachelor's Degree - Marketing
University of Southern Mississippi
Hattiesburg, MS05.2001
Skills
- Account management and customer communication
- Digital marketing strategies
- Sales management and revenue forecasting
- Change management and negotiation
- Customer relationship development
- Team leadership
Timeline
Account Manager
Build On Technologies
09.2020 - 05.2025
Outside Account Executive
Entercom Media
07.2017 - 12.2018
Real Estate Sales Director
The Dallas Morning News
09.2013 - 06.2017
Advertising Sales Manager
Hattiesburg American
06.2012 - 09.2013
Advertising Sales Director
Louisiana Cookin' Magazine
08.2010 - 05.2012
Sales and Marketing Consultant
The Dallas Morning News
09.2007 - 07.2010
Bachelor's Degree - Marketing
University of Southern Mississippi