Jeff Cook

• I currently manage the Kroger Field Team that covers the 22 different Kroger Divisions. I also manage the Kroger Mid Atlantic and Harris Teeter Divisions. My years of experience with customer contacts has given me the knowledge how to deliver the company's goals both ethical and professionally as needed and I have done so with many different Kroger Top 2 Top Meetings.
• I also work daily with the Flowers Sales Operations Team at all levels. I feel that in the past 18 months I have built a solid communication channel both external and internal in my current role.
• I have worked with the team to developed strategic account plans to enhance customer engagement and drive revenue growth.
• Analyzed market trends to identify opportunities for product innovation and expansion.
• Collaborated with cross-functional teams to ensure alignment on national account objectives.
• Managed relationships with key stakeholders, fostering trust and long-term partnerships both internal and external.

• Developed and maintained strong relationships with key regional accounts to drive sales growth in 7 different regional and national accounts
• Collaborated with cross-functional teams to implement strategic marketing initiatives tailored to local markets.
• Analyzed market trends and customer feedback to identify opportunities for product enhancements and new offerings.
• Conducted regular business reviews with clients, ensuring alignment on goals and performance metrics.
• Managed contract negotiations and pricing strategies to maximize profitability across diverse client portfolios.
• Trained and mentored junior team members, fostering a collaborative environment focused on achieving sales targets.

I have worked for Flowers since 2012 and have held either a Director of Sales or worked on the National Accounts Team. My title changed several times over the years with the different restructures but my responsibilities remained the same with calling on multiple regional and national accounts.

I have handle as many as 7 accounts at the same time.

• Cultivated relationships with key stakeholders to drive customer satisfaction and retention.
• Developed and executed strategic sales plans to increase market share across all accounts.
• Resolved complex problems to positively impact sales and business direction.
• Strengthened relationships with key clients by maintaining consistent communication and providing tailored solutions.
• Reached out to customers frequently to check on satisfaction, inquire about needs and propose new offerings.
• Provided clients with detailed performance reports highlighting successes, areas for improvement, and recommendations for future initiatives.
• Improved bottom-line profits by creating new product penetration and retail market opportunities.
• Negotiated contracts for favorable terms, resulting in increased profitability and client satisfaction.
• Held one-on-one meetings with sales team members to identify selling hurdles and offered insight into best remedy.

• I oversaw the Sales Operations Team for North and South Carolina for the last 15 years of my career with Hostess Brands. I was over 20 Distribution Centers along with 245 territories through out the Carolinas. My background in operations also gives the advantage of being able to communicate with confidence when communicating with our Sales Op's Team. I went through 5 restructures in the last 8 years in my Hostess career. This taught me to attack organizational changes and restructures with a positive attitude and adapted quickly to change to deliver positive results.