Summary
Overview
Work History
Education
Skills
Accomplishments
Timeline
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Jennifer Hallingstad

Jennifer Hallingstad

Forest Lake,MN

Summary

Accomplished beauty leader with 20+ years of proven expertise in driving sales and exceeding performance goals. Adept at developing and implementing high-impact strategies, ensuring operational excellence, and adapting to dynamic business environments. Strong communicator with expertise in project management, financial oversight, and stakeholder engagement, consistently delivering measurable results. High energy beauty enthusiast who is passionate about delivering exceptional customer experiences.

Overview

26
26
years of professional experience

Work History

Sales Account Executive

L'Oreal Luxe
2014.04 - Current

Provide overall leadership in sales, education, and operations within a $17M beauty territory, delivering strong business results and team performance.

  • Develop and maintain strong client relationships to drive brand loyalty and sales growth.
  • Direct supervision of 105 stores within 4 accounts. Ulta, Sephora, Macy's, and Dillard's.
  • Multi-state territory including, MN, ND, SD, WI, NE, KS, IA
  • Analyze cosmetics sales trends to effectively support accounts at the store-level
  • Execute in-store events to drive sales volume, creating animation and excitement for the brands
  • Empower and train key stakeholders to sell L'Oreal brands with confidence and integrity
  • Lead presentations and trainings to key stakeholders, showcasing product benefits and aligning offerings with client needs.
  • Implement CRM tools to streamline account management processes and improve tracking of sales performance.
  • Maintain a comprehensive understanding of industry trends and emerging technologies, enabling accurate forecasting of future sales performance.
  • Mentor junior team members by providing ongoing coaching and guidance, contributing to their professional development.
  • Conduct regular pipeline reviews with senior leadership to assess progress against goals and devise course corrections if necessary.

Associate Account Executive

Philosophy A Division Of Coty
2010.01 - 2014.04
  • Executed sales with an annual volume of $7 million across MN, SD, ND, IA and NE
  • Built relationships with key stakeholders within the marketplace to positively impact sales
  • Conducted informational trainings and briefings to clients on new features and updated products.
  • Executed successful events in-store to drive additional sales volume
  • Achieved the "Associate Account Executive of the year award" for highest sales over plan in the nation.
  • Stayed abreast of competitive landscape and emerging technologies to best position brand in global marketplace.

Director of Human Resources

Adevia Spa Salon
2009.06 - 2010.01
  • Structured compensation and benefits according to market conditions and budget demands.
  • Maintained optimal staffing levels by tracking vacancies and initiating recruitment and interview processes to identify qualified candidates.
  • Developed succession plans and promotion paths for all staff.
  • Devised hiring and recruitment policies for 30-employee company.

Group Sales Manager

Macy's
2000.05 - 2008.11
  • Managed $11 million Cosmetics department
  • Direct supervision on 17 counter managers and 60 sales associates
  • Increased sales by 20% in one year; through effectively training employees, closely monitoring regional and local markets and managing inventories.
  • Accomplished sales goals and boosted revenue by $36,000 in 2007; through product knowledge and customer relationship management.
  • Set weekly goals for counter managers and sales teams to achieve total department goal

Education

MBA - Marketing

University of Wisconsin-Parkside
Kenosha, WI
2023-12

Bachelor of Science - Hospitality And Tourism Management

University of Wisconsin -Stout
Menomonie, WI
1999-12

Skills

  • Territory development
  • Skincare and Makeup expertise
  • Promotional planning
  • Business networking
  • Product and service sales
  • Public Speaking
  • Sales Strategy
  • Team Building
  • Event Planning
  • Product Portfolio Management
  • Database Management
  • Sales Forecasting

Accomplishments

L'Oreal President's Club Award Winner 2024

Timeline

Sales Account Executive

L'Oreal Luxe
2014.04 - Current

Associate Account Executive

Philosophy A Division Of Coty
2010.01 - 2014.04

Director of Human Resources

Adevia Spa Salon
2009.06 - 2010.01

Group Sales Manager

Macy's
2000.05 - 2008.11

MBA - Marketing

University of Wisconsin-Parkside

Bachelor of Science - Hospitality And Tourism Management

University of Wisconsin -Stout