Jennifer Marshall
Georgetown,United States
Summary
Talented Regional Director known for training employees to achieve maximum potential while generating new business opportunities. Pursuing new role where expertise in hospitality will be widely appreciated.
Overview
19
19
years of professional experience
1
1
Certification
Work History
Regional Director of Sales and Marketing, Texas
Pacifica Host Hotels
04.2022 - Current
- Responsible for helping to achieve hotels topline revenues for 4 hotels. (Crowne Plaza Dallas Love Field, Holiday Inn Austin Town Lake, Holiday Inn Sea World and Residence Inn by Marriott Austin River Place).
- Provide strong leadership and strategic planning with Director of Sales at each property.
- Monitored sales and hotel performance using tools such as Delphi, Agency 360 and Revenue Management reports to effectively work with team members to increase revenues.
- Proactively prospect, solicit and sell potential business opportunities for each property.
- Responsible for airline crew, tour and travel and wholesale contracts for Holiday Inn Austin Town Lake hotel.
Director of Sales & Marketing
Pacifica Host Hotels- Holiday Inn Austin Town Lake
04.2019 - 04.2022
- Promoted to Director of Sales & Marketing on property from Senior Sales Manager position that was previously held at hotel
- Organize and lead a sales team of 6 for a 323 full service property with over 6,600 sq feet of meeting space in Downtown Austin
- Also, oversee sales efforts for Residence Inn by Marriott Austin River Place
- Actively respond to financial performance, and provide strategic direction to the sales team to ensure Holiday Inn Austin Town Lake achieves its top-line revenues
- Accountable for hotels marketing budget to assure appropriate spend
- Act as the hotel ambassador by establishing relationships with the community to increase the hotel's exposure
- Communicate effectively with other departments within the hotel to ensure a successful arrival for all guests
- Work tactically with the on property revenue manager and Vice President of Revenue to ensure all marketing channels are being saturated.
Senior Sales Manager
Pacifica Host Hotels-Holiday Inn Austin Town Lake
09.2011 - 04.2021
- 323 room property responsible for booking corporate group up to 150 room nights on peak and business transient
- Visit all travel agencies nationwide responsible for booking within the Austin market
- Complete weekly sales calls to include outside calls, telemarketing calls and site visits
- Firm Knowledge of all market supply and demand generators
- Hotelligence call leader for Pacifica Host in leading the sales team on monthly calls to seek new prospective accounts.
Sales Manager
Interstate Hotels & Resorts-Marriott Courtyard & Residence Inn West University
06.2008 - 05.2011
- Two Marriott hotels, responsible for booking SMERFE group
- Negotiate and maintain accounts to increase weekend revenue
- Assist/complete hotel's marketing and sales plan
- Participate and contribute to weekly revenue management meetings using the GRC, Brand Reports and Star Reports ensure revenue goals are achieved.
Guest Service Representative
Interstate Hotels & Resorts-Hilton Garden Inn
05.2005 - 06.2008
- Guest Check In / Check Out
- Learned the name and face of each Hilton Honors member to ensure guest satisfaction
- Created reservations for both individual guests as well as group reservations when sales needed assistance.
Education
Masters of Science in Hospitality & Tourism -
Purdue University
12.2019
Bachelor of Arts in Communication -
University of Texas of the Permian Basin
01.2017
Skills
- Excellent Communication Skills
- Strong Work Ethic
- Persuasiveness
- Adaptability & Innovation
- Judgment and Decision-making
- Mentor
- Relationship Building
- Staff Training and Development
Certification
Mentor- Marriott Ready Set Sell Training- completed Feb 2024.
Timeline
Regional Director of Sales and Marketing, Texas
Pacifica Host Hotels
04.2022 - Current
Director of Sales & Marketing
Pacifica Host Hotels- Holiday Inn Austin Town Lake
04.2019 - 04.2022
Senior Sales Manager
Pacifica Host Hotels-Holiday Inn Austin Town Lake
09.2011 - 04.2021
Sales Manager
Interstate Hotels & Resorts-Marriott Courtyard & Residence Inn West University
06.2008 - 05.2011
Guest Service Representative
Interstate Hotels & Resorts-Hilton Garden Inn
05.2005 - 06.2008
Masters of Science in Hospitality & Tourism -
Purdue University
Bachelor of Arts in Communication -
University of Texas of the Permian Basin
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