Jennifer Parker

As an experienced Field Marketing Manager, I specialize in driving brand awareness and enhancing customer engagement through strategic event planning and execution. I excel in developing and implementing comprehensive event strategies that closely align with business objectives, ensuring seamless management of logistics including budgeting, vendor relationships, and attendee experiences. Known for my strong organizational skills, attention to detail, and proactive problem-solving approach, I collaborate effectively across marketing, sales, and creative teams to deliver impactful events that resonate with target audiences. I am passionate about leveraging events as powerful marketing tools to foster meaningful connections and drive sustained business growth.

As an accomplished Events Manager, I spearheaded the planning, execution, and strategic oversight of diverse events including trade shows, customer forums, internal meetings, and more. My responsibilities encompassed venue selection, client and supplier liaison, logistics coordination, budget management, invoicing, accreditation, risk management, and post-event analysis. I also managed travel logistics and expenses for meeting participants, ensuring seamless coordination across departments such as product management, technical services, manufacturing, gaming operations, and sales to align event strategies with audience needs. Within the marketing team, I assumed a leadership role, overseeing the entire event lifecycle from inception to successful completion. Known for my proactive approach and innovative event management expertise, I consistently delivered impactful results while effectively managing multiple priorities. Additionally, I directed arena partnerships and sponsorship activities, serving as the primary liaison to ensure comprehensive event support and successful outcomes.

As the dedicated Manager overseeing North American trade shows, customer events, casino promotions, and sponsorships, I leveraged strong relationship management skills to collaborate effectively across all levels of the organization. My role entailed nurturing ongoing partnerships with internal departments, ensuring alignment and achieving measurable outcomes across sales, gaming operations, and game sales initiatives. I prioritized customer-centric strategies, regularly engaging in meetings to foster and strengthen client relationships, thereby enhancing our business focus. Additionally, I uphold and enhance our corporate image, consistently promoting industry standards through meticulous attention to detail and proactive management practices.

As the Manager overseeing North American trade shows and customer events, I took ownership of strategic planning and execution while also contributing to international trade show initiatives. My role extended to providing dedicated support to the sales team through oversight of product launches, sales collateral development, banking strategies, and engaging directly in customer meetings and field visits. I exceled in fostering collaborative relationships across diverse departments within the organization, consistently delivering impactful results across all responsibilities. Additionally, I ensured the games showroom maintained a high standard of presentation, effectively showcasing products to uphold our corporate image and industry standards.

As the Order Management Specialist, I oversaw the seamless flow of orders throughout the organization, starting from initial receipt by sales representatives through to timely delivery to customers. My role involved collaborating closely with multiple departments to ensure accurate and punctual product delivery as committed. I was accountable for both initiating startup procedures and conducting thorough follow-up to track and ensure on-schedule product delivery. Additionally, I actively participated in cross-functional projects with various departments, contributing to strategic planning, tracking, and successful product launches. This position demanded strong interpersonal and communication skills, effective problem-solving abilities, and a proactive, results-oriented approach. I thrive in fast-paced environments, consistently meeting challenging deadlines while maintaining high standards of performance and quality.