Professional Summary
Overview
Work History
Education
Skills
ADDITIONAL EXPERIENCE
Timeline

JENNIFER SIEGEL

HOLLAND CAT COVE
Holland,MI
14
years of professional experience

Strategic and results-driven professional with extensive experience in client relationship management, team leadership, and business operations across the health benefits and HR technology sectors. Proven track record of strengthening client partnerships, leading complex initiatives, and driving operational improvements through strategic planning, change management, and data-driven decision-making. Skilled in business development, compliance, project management, and employee engagement, with a reputation for navigating complex challenges and serving as a trusted advisor to clients and stakeholders. Adaptable, collaborative leader committed to delivering exceptional client experiences, developing high-performing teams, and achieving organizational goals.

Work History

Owner

1 Year 9 Months
HOLLAND CAT COVE | 01.2025 - Current
  • Led end-to-end launch of a customer-facing business from concept to execution in 6-months
  • Conducted market and competitive analysis to validate demand, pricing strategy, and service offerings
  • Developed financial models covering startup costs, operating expenses, revenue forecasts, and break-even analysis
  • Designed scalable operating processes across customer experience, staffing, animal care, and vendor management
  • Navigated regulatory landscape (health, zoning, licensing), coordinating with multiple external stakeholders to secure approvals
  • Built partnership with Harbor Humane Society to align on mission, adoptions and procedural workflows
  • Created and executed go-to-market strategy, including branding, messaging, and customer acquisition campaigns
  • Managed external vendors

Vice President, Professional Services

3 Years
EVIVE | 01.2022 - 01.2025
  • Managed team of 35 people in the U.S. and India, including all client facing teams.
  • Owned client relationship management for the full book of business, including strategy and renewals.
  • Facilitated plan that helped improve NPS score by 50 points over 12-month period.

Director, Professional Services

2 Years
EVIVE | 01.2020 - 01.2022
  • Owned client relationship management for the full book of business, including strategy and renewals.
  • Managed client facing teams (e.g. implementation, account management and customer support)

Customer Success Partner

2 Years
EVIVE | 01.2018 - 01.2020
  • Responsible for assigned client relationships, including employee engagement, reporting, client satisfaction and communications.

HR Technology Consultant

1 Year
AJ GALLAGHER | 01.2017 - 01.2018
  • Benefits administration technology consultant, focused on large and jumbo market clients.
  • Created and managed RFP processes, including pricing

Senior Director, Customer Success

1 Year
CARRUM HEALTH | 01.2016 - 01.2017
  • Oversaw project assurance, employee engagement, and client satisfaction.
  • Conducted communications and marketing for all clients.

Client Relationship Manager

3 Years
WILLIS TOWERS WATSON | 01.2013 - 01.2016
  • Managed project assurance, strategy, client satisfaction, and change management.
  • Directed business development for outsourcing services, including H&W, pension, call center administration, and total rewards.

Education

MBA - Human Resource Management

DEPAUL UNIVERSITY | Chicago, Illinois

Bachelor of Arts - Social Science

MICHIGAN STATE UNIVERSITY | East Lansing, Michigan

Skills

Relationship building
Client service
Employee development
Operations management
Change management
Verbal and written communication
Business management
Strategic planning
Small business operations

ADDITIONAL EXPERIENCE

  • ALIGHT, Lincolnshire, Illinois, Health and Benefits Consultant, 2011-2013. Functioned as full-time, onsite, de facto Vice President of Benefits at Goldman Sachs in New York City. Oversaw health and benefits plan strategies, plan design modifications, renewal negotiations, vendor management and regulatory compliance.
  • ALIGHT, Lincolnshire, Illinois, Health and Welfare Implementation Consultant, 2010-2011.
  • ALIGHT, Lincolnshire, Illinois, Sales Operations Manager, 2009-2010.
  • ALIGHT, Lincolnshire, Illinois, Client Manager, 2006-2008.
  • ALIGHT, Lincolnshire, Illinois, Health and Welfare Implementation Manager, 2001-2005.
  • ALIGHT, Lincolnshire, Illinois, Health and Welfare Operations Manager, 1999-2000.

Timeline

Owner

HOLLAND CAT COVE
01.2025 - CurrentRead More

Vice President, Professional Services

EVIVE
01.2022 - 01.2025Read More

Director, Professional Services

EVIVE
01.2020 - 01.2022Read More

Customer Success Partner

EVIVE
01.2018 - 01.2020Read More

HR Technology Consultant

AJ GALLAGHER
01.2017 - 01.2018Read More

Senior Director, Customer Success

CARRUM HEALTH
01.2016 - 01.2017Read More

Client Relationship Manager

WILLIS TOWERS WATSON
01.2013 - 01.2016Read More

DEPAUL UNIVERSITY

MBA from Human Resource Management
Read More

MICHIGAN STATE UNIVERSITY

Bachelor of Arts from Social Science
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JENNIFER SIEGEL