Lead a multidisciplinary team of 15+ writers, editors, designers, and content creators in the development and execution of innovative creative work aligned with client objectives.
Spearhead the execution of content marketing initiatives for a global kitchen and laundry appliance brand, significantly enhancing brand visibility and market position.
Collaborate with cross-functional teams to understand business goals and client expectations to translate them into creative concepts.
Oversee all aspects of creative creation, including ideation, production, editing, and distribution across digital, print, and social media platforms.
Cultivate a culture of creativity, collaboration, and continuous learning within the team to foster innovation and professional growth.
Associate Creative Director
Aisle Rocket
11.2019 - 11.2021
Developed strategic content for a diverse portfolio of CPG, D2C, and B2B clients.
Provided leadership and mentorship to a creative team, fostering a culture of innovation, excellence, and collaboration.
Drove the development of editorial calendars, content workflows, and production schedules to streamline processes and optimize resource utilization.
Coordinated with the strategy and account teams to ensure content alignment with overall business goals, leading to more cohesive and impactful marketing efforts.
Ensured that the creative needs of clients and audiences were exceeded while staying on-brand, on time and within budget.
Associate Director, Digital Marketing
Massachusetts College of Pharmacy and Health Sciences
09.2018 - 11.2019
Spearheaded the development of customer personas and journeys, leading to enhanced understanding and engagement.
Established and nurtured a high-performing marketing team, instilling a culture of innovation and driving tangible outcomes.
Directed the creation and dissemination of compelling content across platforms, with an emphasis on SEO value and elevating brand storytelling.
Managed the social media strategy, significantly increasing the follower base and interaction through captivating content.
Oversaw email marketing campaigns, implementing segmentation strategies and leveraging analytics to enhance engagement and personalization.
Senior Editorial Manager
Skyword
03.2017 - 09.2018
Led the editorial operations for a global technology client’s online publication, ensuring alignment with business objectives.
Monitored content performance metrics against KPIs, iteratively adjusting strategies for optimal results.
Achieved content delivery targets, providing a steady flow of diverse multimedia assets.
Influenced content strategy and supported campaign and product launch plans through insightful content marketing.
Editorial Manager
Skyword
07.2015 - 03.2016
Managed in-house and freelance editorial teams, developing content that aligned with client objectives.
Implemented data-driven improvements to content strategies, enhancing effectiveness.
Ensured content adhered to brand voice and standards while driving engagement through SEO and paid media tactics.
Proposal Coordinator
STV Incorporated
12.2014 - 07.2015
Contributed to all facets of the proposal process, ensuring timely and compelling submissions.
Collaborated closely with cross-functional teams to produce custom proposal documents.
Millwork Sales Specialist and Installation Manager at Boston Building Materials CoopMillwork Sales Specialist and Installation Manager at Boston Building Materials Coop