Overview
Work History
Education
Websites
Timeline
Generic

Jessica Gilman

Roslindale,MA

Overview

9
9
years of professional experience

Work History

Creative Director / Director of Editorial

Aisle Rocket
11.2021 - Current
  • Lead a multidisciplinary team of 15+ writers, editors, designers, and content creators in the development and execution of innovative creative work aligned with client objectives.
  • Spearhead the execution of content marketing initiatives for a global kitchen and laundry appliance brand, significantly enhancing brand visibility and market position.
  • Collaborate with cross-functional teams to understand business goals and client expectations to translate them into creative concepts.
  • Oversee all aspects of creative creation, including ideation, production, editing, and distribution across digital, print, and social media platforms.
  • Cultivate a culture of creativity, collaboration, and continuous learning within the team to foster innovation and professional growth.

Associate Creative Director

Aisle Rocket
11.2019 - 11.2021
  • Developed strategic content for a diverse portfolio of CPG, D2C, and B2B clients.
  • Provided leadership and mentorship to a creative team, fostering a culture of innovation, excellence, and collaboration.
  • Drove the development of editorial calendars, content workflows, and production schedules to streamline processes and optimize resource utilization.
  • Coordinated with the strategy and account teams to ensure content alignment with overall business goals, leading to more cohesive and impactful marketing efforts.
  • Ensured that the creative needs of clients and audiences were exceeded while staying on-brand, on time and within budget.

Associate Director, Digital Marketing

Massachusetts College of Pharmacy and Health Sciences
09.2018 - 11.2019
  • Spearheaded the development of customer personas and journeys, leading to enhanced understanding and engagement.
  • Established and nurtured a high-performing marketing team, instilling a culture of innovation and driving tangible outcomes.
  • Directed the creation and dissemination of compelling content across platforms, with an emphasis on SEO value and elevating brand storytelling.
  • Managed the social media strategy, significantly increasing the follower base and interaction through captivating content.
  • Oversaw email marketing campaigns, implementing segmentation strategies and leveraging analytics to enhance engagement and personalization.

Senior Editorial Manager

Skyword
03.2017 - 09.2018
  • Led the editorial operations for a global technology client’s online publication, ensuring alignment with business objectives.
  • Monitored content performance metrics against KPIs, iteratively adjusting strategies for optimal results.
  • Achieved content delivery targets, providing a steady flow of diverse multimedia assets.
  • Influenced content strategy and supported campaign and product launch plans through insightful content marketing.

Editorial Manager

Skyword
07.2015 - 03.2016
  • Managed in-house and freelance editorial teams, developing content that aligned with client objectives.
  • Implemented data-driven improvements to content strategies, enhancing effectiveness.
  • Ensured content adhered to brand voice and standards while driving engagement through SEO and paid media tactics.

Proposal Coordinator

STV Incorporated
12.2014 - 07.2015
  • Contributed to all facets of the proposal process, ensuring timely and compelling submissions.
  • Collaborated closely with cross-functional teams to produce custom proposal documents.

Education

Bachelor of Arts - English

University of Connecticut
05.2009

Timeline

Creative Director / Director of Editorial

Aisle Rocket
11.2021 - Current

Associate Creative Director

Aisle Rocket
11.2019 - 11.2021

Associate Director, Digital Marketing

Massachusetts College of Pharmacy and Health Sciences
09.2018 - 11.2019

Senior Editorial Manager

Skyword
03.2017 - 09.2018

Editorial Manager

Skyword
07.2015 - 03.2016

Proposal Coordinator

STV Incorporated
12.2014 - 07.2015

Bachelor of Arts - English

University of Connecticut

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Jessica Gilman