Jessica Haynes
Seminole
Summary
Dynamic sales leader with a proven track record within retail media, adept at driving revenue through strategic partnerships and innovative media solutions. Exceptional relationship-building and communication skills, combined with expertise in CRM tools, have consistently achieved ambitious sales targets and fostered long-term client loyalty.
Overview
14
14
years of professional experience
1
1
Certification
Work History
Director of Sales
Epsilon
03.2024 - Current
- Drive revenue by forging strategic partnerships with major retailers and brands, selling Epsilon's media solutions.
- Managed accounts to retain existing relationships and grow share of business.
- Build and maintain strong relationships with key decision-makers at retailers, brands and agencies.
- Develop and deliver customized presentations showcasing tech products & analytics to meet specific client needs.
- Achieve ambitious targets for retention and account expansion, with accurate forecasting and reporting.
- Work with internal teams (tech, creative, operations) to deliver intergraded client solutions.
- Stay ahead of retail media trends, acting as a trusted advisor and thought leader.
Director of Sales
CitrusAd
07.2020 - 03.2024
- Build and maintain strong relationships with key decision-makers at retailers, brands and agencies.
- Managed accounts to retain existing relationships and grow share of business.
- Achieve sales goals targets by cultivating new client relationships.
- Developed compelling presentation decks to gain approval for ideas and communicate results.
- Work with internal teams (tech, creative, operations) to deliver intergraded client solutions.
- Be a though leader and trusted advisor to brands building startegic media plans that align with their KPI's and retailers initiatives.
Account Manager
Triad Retail Media
01.2018 - 07.2020
- Execute and manage multi-channel digital media campaigns for large brands while providing top line sales support.
- Monitored service after sale and implemented quick and effective problem resolutions.
- Built relationships with brands and agencies to promote long term business growth.
- Gained customer trust and confidence by demonstrating compelling, persuasive and composed professional demeanor.
- Attended monthly sales meetings and quarterly sales trainings.
- Worked with sales team to collaboratively reach targets, consistently meeting or exceeding personal quotas.
- Fostered lasting relationships with customers through effective communication and quick response, resulting in long-term loyalty and expanded client base.
- Collaborate with cross-functioning teams (creative, operations, analytics) to ensure campaign timelines are met, project scoop is followed and media campaigns launch and deliver on time.
- Utilize CRM (Salesforce & Hub Spot) database to ensure it reflects correct information and is the core center of truth for all sales related activites.
Digital Media Planner
Triad Retail Media
08.2017 - 12.2017
- Developed media campaign strategies across multiple verticals that align with brand and retailers initiatives and KPI's.
- Engage with cross-functioning teams on media campaign best practices to ensure executional feasibility to meet client objectives.
- Maintain an understanding of all media planning tools in order to to serve as an internal consultant and knowledge resource on systems and targeting capabilities.
- Participate in weekly and monthly team meetings and account related calls.
Sales and Marketing Specialist
Lightning Master
05.2012 - 02.2017
- Followed through with leads to close sales over phone, in office and during external consumer engagements.
- Collaborated with leadership to identify marketing and communication needs for team and stakeholders.
- Communicated relevant information to internal and external stakeholders.
- Contributed to team objectives in fast-paced environment.
- Fielded customer complaints and facilitated negotiations, resolving issues and reaching mutual conclusions.
- Generated advertising brochure for vendor use.
- Performed effectively in self-directed work environment, managing day-to-day operations and decisions.
- Developed and maintained strong working relationships with professionals within assigned territory.
- Worked with sales team to collaboratively reach targets, consistently meeting or exceeding personal quotas.
Education
Business Administration And Management
St. Petersburg College
Clearwater, FLSkills
- Deep understanding of retail media concepts and digital advertising platforms
- Ability to uncover needs, identify opportunity, and position solutions
- Exceptional communication skills
- Strong relationship-building skills
- Ability to manage multiple priorities and collaborate cross-functionally
- Experience with CRM tools (Salesforce and Hub Spot) and media planning processes
Certification
- Foundations of Digital Media Marketing - August 2017
- Digital Media Marketing - August 2017
Timeline
Director of Sales
Epsilon
03.2024 - Current
Director of Sales
CitrusAd
07.2020 - 03.2024
Account Manager
Triad Retail Media
01.2018 - 07.2020
Digital Media Planner
Triad Retail Media
08.2017 - 12.2017
Sales and Marketing Specialist
Lightning Master
05.2012 - 02.2017
Business Administration And Management
St. Petersburg College