Jessica Haynes
Seminole
Summary
Dynamic sales leader with a proven track record within retail media, adept at driving revenue through strategic partnerships and innovative media solutions. Exceptional relationship-building and communication skills, combined with expertise in CRM tools, have consistently achieved ambitious sales targets and fostered long-term client loyalty.
Overview
14
14
years of professional experience
1
1
Certification
Work History
Director of Sales
Epsilon
St. Petersburg, FL
03.2024 - Current
- Drive revenue by forging strategic partnerships with major retailers and brands, selling Epsilon's media solutions.
- Managed accounts to retain existing relationships and grow share of business.
- Build and maintain strong relationships with key decision-makers at retailers, brands and agencies.
- Develop and deliver customized presentations showcasing tech products & analytics to meet specific client needs.
- Achieve ambitious targets for retention and account expansion, with accurate forecasting and reporting.
- Work with internal teams (tech, creative, operations) to deliver intergraded client solutions.
- Stay ahead of retail media trends, acting as a trusted advisor and thought leader.
Director of Sales
CitrusAd
St. Petersburg, FL
07.2020 - 03.2024
- Build and maintain strong relationships with key decision-makers at retailers, brands and agencies.
- Managed accounts to retain existing relationships and grow share of business.
- Achieve sales goals targets by cultivating new client relationships.
- Developed compelling presentation decks to gain approval for ideas and communicate results.
- Work with internal teams (tech, creative, operations) to deliver intergraded client solutions.
- Be a though leader and trusted advisor to brands building startegic media plans that align with their KPI's and retailers initiatives.
Account Manager
Triad Retail Media
St. Petersburg, FL
01.2018 - 07.2020
- Execute and manage multi-channel digital media campaigns for large brands while providing top line sales support.
- Monitored service after sale and implemented quick and effective problem resolutions.
- Built relationships with brands and agencies to promote long term business growth.
- Gained customer trust and confidence by demonstrating compelling, persuasive and composed professional demeanor.
- Attended monthly sales meetings and quarterly sales trainings.
- Worked with sales team to collaboratively reach targets, consistently meeting or exceeding personal quotas.
- Fostered lasting relationships with customers through effective communication and quick response, resulting in long-term loyalty and expanded client base.
- Collaborate with cross-functioning teams (creative, operations, analytics) to ensure campaign timelines are met, project scoop is followed and media campaigns launch and deliver on time.
- Utilize CRM (Salesforce & Hub Spot) database to ensure it reflects correct information and is the core center of truth for all sales related activites.
Digital Media Planner
Triad Retail Media
St. Petersburg, FL
08.2017 - 12.2017
- Developed media campaign strategies across multiple verticals that align with brand and retailers initiatives and KPI's.
- Engage with cross-functioning teams on media campaign best practices to ensure executional feasibility to meet client objectives.
- Maintain an understanding of all media planning tools in order to to serve as an internal consultant and knowledge resource on systems and targeting capabilities.
- Participate in weekly and monthly team meetings and account related calls.
Sales and Marketing Specialist
Lightning Master
Clearwater, FL
05.2012 - 02.2017
- Followed through with leads to close sales over phone, in office and during external consumer engagements.
- Collaborated with leadership to identify marketing and communication needs for team and stakeholders.
- Communicated relevant information to internal and external stakeholders.
- Contributed to team objectives in fast-paced environment.
- Fielded customer complaints and facilitated negotiations, resolving issues and reaching mutual conclusions.
- Generated advertising brochure for vendor use.
- Performed effectively in self-directed work environment, managing day-to-day operations and decisions.
- Developed and maintained strong working relationships with professionals within assigned territory.
- Worked with sales team to collaboratively reach targets, consistently meeting or exceeding personal quotas.
Education
Business Administration And Management
St. Petersburg College
Clearwater, FLSkills
- Deep understanding of retail media concepts and digital advertising platforms
- Ability to uncover needs, identify opportunity, and position solutions
- Exceptional communication skills
- Strong relationship-building skills
- Ability to manage multiple priorities and collaborate cross-functionally
- Experience with CRM tools (Salesforce and Hub Spot) and media planning processes
Certification
- Foundations of Digital Media Marketing - August 2017
- Digital Media Marketing - August 2017
Timeline
Director of Sales
Epsilon
03.2024 - Current
Director of Sales
CitrusAd
07.2020 - 03.2024
Account Manager
Triad Retail Media
01.2018 - 07.2020
Digital Media Planner
Triad Retail Media
08.2017 - 12.2017
Sales and Marketing Specialist
Lightning Master
05.2012 - 02.2017
Business Administration And Management
St. Petersburg College