Jessica Lynch
Arvada,CO
Summary
14 Years of revenue management experience. 11 Years in Director roles. Empowering leadership style - expertise in developing and motivating dynamic, productive managers and teams. Foundation in long-term strategic planning to maximize revenue through the analysis of data, market trends, competitors, economic trends and customer behavior. Strong background in budgeting, forecasting and pricing. Strong ability to work and communicate with multiple teams and stakeholders.
Overview
14
14
years of professional experience
Work History
Regional Director of Revenue Management
Aparium Hotel Group
01.2021 - Current
- Regional Director of Revenue Management for a portfolio of lifestyle hotels, each in a unique and diverse market.
- Opening Director for two hotels and led implementation of systems, reporting tools, team development and pre-opening revenue driving plan.
- Collaborate with sales leaders and hotel operations to maximize revenue and profitability through business mix and channel distribution. Focus on evaluating account and channel production based on gross and net revenue.
- Develop marketing strategies in conjunction with marketing team through creation of offers based on consumer trends, email content and guest communication, as well as involvement in digital marketing. Focus on Book Direct strategies.
- Manage leisure driven markets through yielding and price optimization.
- Achieve +/- 5% forecast accuracy in monthly and 90 day rooms forecast.
- Lead process and completion of annual budgets and marketing plans.
- Work closely with ownership groups, asset management teams and senior leadership teams to ensure strategies and results are accurately communicated.
Area Director of Revenue Management
Sage Hospitality Group
08.2019 - 09.2020
- Area Director of Revenue Management for two historic properties in downtown Denver with both a leisure and group focus to achieve revenues.
- Implemented business and funnel review process within the sales team with strong focus on banquets and catering revenue in addition to rooms.
- Led Business Travel account evaluation, development of target accounts and pricing strategy.
- Actively involved in marketing and PR through the development of offers, email content and booking engine enhancements.
- Achieved 2019 overall hotel budget by achieving 3% RevPAR growth.
Area Director of Revenue Management
InterContinental Hotels Group
03.2018 - 08.2019
- Area Director of Revenue Management for a downtown convention hotel with focus on citywide participation and a beach property with focus on capturing internal group while optimizing leisure demand.
- Managed property under renovation and responsible for displacement analysis.
- Achieved 4% YOY RevPAR growth at Crowne Plaza Denver and 2.4% at Crowne Plaza Redondo Beach in 2018.
Director of Revenue Management
Westin Denver Downtown
03.2016 - 03.2018
- Leader of Revenue Management team for the a downtown property focused on group and business travel business.
- Collaborated with sales leaders to ensure property achieved optimal mix of the sales driven segments through daily group business reviews and weekly evaluation of business travel contribution.
- Implemented 3rd Party leisure strategies including OTA promotions, opaque rates and pay-per click marketing to increase weekend revenue as this was a large opportunity for the property.
- Surpassed 2016 rooms revenue budget by 2.6%, resulting in a 5.6% YOY RevPAR gain.
- Achieved a 106.7 RPI in 2016 and held the number one position in STR set.
- Hotel reached the #1 ranking in STR set for the first time in 2016 and held in 2017.
Director of Revenue Management
Westin Book Cadillac Hotel
03.2014 - 03.2016
- Leader of Revenue Management team at a newly renovated property in an emerging market with a focus on developing group, business travel and leisure strategies through hotel ramp.
- Achieved 2014 rooms revenue budget by growing RevPAR YOY by 11.3% and reached #1 position in STR set.
- Achieved 2015 rooms revenue budget by growing RevPAR 7% YOY, maintained #1 position in STR set.
Director of Revenue Management
The Tremont Chicago Hotel at Magnificent Mile
06.2013 - 03.2014
Manager of Space Optimization
Sheraton Chicago Hotel & Towers and The Westin River North Complex
06.2012 - 06.2013
Revenue Management Trainee
Sheraton Chicago Hotel & Towers and The Westin River North Complex
01.2011 - 06.2012
Education
Major: Political Science, Minor: Economics -
Miami University
Oxford, OH05.2006
Systems
IDeas, Synxis, Concerto, Opera, Delphi, Galaxy, Demand360, Agency360, ROS, ISSAC, PDA Tools, Profit Sword, Salesforce, OTA Insight, Spider BI, HMS Infor, Windsurfer SHR, Salesforce and Microsoft Office
Timeline
Regional Director of Revenue Management
Aparium Hotel Group
01.2021 - Current
Area Director of Revenue Management
Sage Hospitality Group
08.2019 - 09.2020
Area Director of Revenue Management
InterContinental Hotels Group
03.2018 - 08.2019
Director of Revenue Management
Westin Denver Downtown
03.2016 - 03.2018
Director of Revenue Management
Westin Book Cadillac Hotel
03.2014 - 03.2016
Director of Revenue Management
The Tremont Chicago Hotel at Magnificent Mile
06.2013 - 03.2014
Manager of Space Optimization
Sheraton Chicago Hotel & Towers and The Westin River North Complex
06.2012 - 06.2013
Revenue Management Trainee
Sheraton Chicago Hotel & Towers and The Westin River North Complex
01.2011 - 06.2012
Major: Political Science, Minor: Economics -
Miami University
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