Jessica Oliver
Frisco,TX
Summary
Results-driven sales and event development leader with 20+ years of success driving tournament, fundraising, sponsorship, membership, and corporate event revenue within golf, hospitality, and membership-based organizations. Proven track record of generating multimillion-dollar revenue growth, securing strategic corporate and nonprofit partnerships, and leading the full sales cycle from prospecting through contract negotiation, execution, and renewal. Recognized for building long-term client relationships, expanding event portfolios, and delivering exceptional customer experiences that drive retention and revenue growth.
Overview
25
25
years of professional experience
Work History
DIRECTOR OF EVENT & MEMBERSHIP SALES
Orion Management
Carrollton, TX
01.2017 - 01.2026
- Lead business development efforts for charity, corporate, association, sponsorship, and member tournaments and outings.
- Manage the full sales cycle from prospecting and lead generation through proposal development, contract negotiation, execution, and renewal.
- Cultivate strategic relationships with corporate sponsors, nonprofit organizations, associations, and community leaders to increase participation and revenue.
- Expanded club membership from approximately 50 members to more than 400 members through targeted marketing, sales outreach, and retention strategies.
- Consistently drive revenue growth through proactive account management, new business acquisition, and client retention initiatives.
- Developed and executed strategic sales plans to achieve revenue growth objectives.
- Directed operational planning, ensuring resource allocation and process optimization across departments.
- Collaborated with executive leadership to define long-term vision and strategic direction for the organization.
- Enhanced team collaboration through regular communication, goal setting, and performance evaluations.
DIRECTOR OF SALES & MARKETING
Arcis Golf (Eagle Golf)
Dallas, TX
01.2001 - 01.2016
- Increased annual event sales revenue from $320K to more than $2.5M through strategic business development, relationship management, and targeted sales initiatives.
- Managed a diverse portfolio of corporate, nonprofit, and association accounts while overseeing prospecting, proposals, contract negotiations, and renewals.
- Developed and expanded long-term partnerships resulting in significant repeat business and sustained revenue growth.
- Negotiated sponsorship and event agreements that strengthened client retention and increased profitability.
- Established relationships with many organizations including QuikTrip, Keurig Dr Pepper, Capital One, AT&T, Dallas Claims Association, Special Olympics and United Way.
- Consistently exceeded revenue objectives through account expansion, strategic prospecting, and customer-focused sales leadership.
Education
Some College (No Degree) - Business Studies
University of North Texas
Denton, TXSkills
- Tournament & Fundraising Sales
- Corporate Partnerships & Sponsorships
- Revenue Growth Strategy
- Contract Negotiation
- Strategic Prospecting
- Client Retention & Expansion
- Executive Relationship Building
- Microsoft Office Suite
- Sales Reporting & Analytics
- CRM Database Management
- Sales training and leadership
CAREER HIGHLIGHTS
- Increased annual event sales revenue from $320K to more than $1M through strategic business development and relationship management.
- Expanded club membership from approximately 50 members to more than 340 members through targeted sales and marketing initiatives.
- Managed tournaments, fundraising events, and corporate outings generating average event revenue exceeding $70K per event.
- Built long-term partnerships with corporate, nonprofit, and association organizations, resulting in recurring business and sponsorship growth.
- Successfully led the full sales cycle, including prospecting, proposal development, contract negotiations, event execution, and renewals.
- Developed and maintained executive-level relationships that drove client retention and account expansion.
Timeline
DIRECTOR OF EVENT & MEMBERSHIP SALES
Orion Management
01.2017 - 01.2026
DIRECTOR OF SALES & MARKETING
Arcis Golf (Eagle Golf)
01.2001 - 01.2016
Some College (No Degree) - Business Studies
University of North Texas