Jessica Tyler
New York,NY
Summary
Performance driven leader who has diverse experience in the Media Agency field for over 10 years in Local TV, National Cable TV as well as Cinema platforms. Thoroughly understands a client's goals and plays a lead role managing staff and workflow to deliver quality results. As a true professional who is detail-oriented and customer focused, able to work effectively in a collaborative, results-driven environment. Seeking to work for an innovative company that gives its employees the tools and resources needed to build a rewarding career.
Overview
16
16
years of professional experience
Work History
Direct Response Media Supervisor
Apex/Publicis Media
03.2018 - Current
- Plan and execute media plans; provide analysis
- Serve as market expert, providing insight to marketplace conditions and opportunities in specific platforms
- Partner effectively with Account Planning teams and participate in client meetings
- Manage Senior Buyers, Buyers, and Associates, assigning and managing workload
- Train and Mentor Buyers and Associates regarding media fundamentals, policies/procedures, and computer systems
- Work closely with sales reps to promote strong client relations
- Daily use of Core and SBMS computer systems
- Responsible for ensuring month-end billing is up to date
- Maintain knowledge and understanding of industry trends and new technologies.
- Lead Media Training (basic knowledge, best practices, feedback and coaching to enable continuous improvement).
- Represent agency at online advertising/media conferences and trade shows.
Direct Response Senior Media Buyer
Horizon Media, Inc.
12.2016 - 03.2018
Direct Response Media Buyer
Zenith Optimedia/Publicis
04.2013 - 12.2016
Traffic Manager/Media Coordinator
Allscope Media
09.2007 - 05.2012
Education
Bachelor of Arts - Communications
The College of Saint Rose
Albany, NY01.2006
Skills
- Performance reporting
- Customer Service
- Computer Proficiency
- Data Analysis
- Budget Management
- Client Relationship Management
- Team Collaboration
- Campaign Implementation
- Media plan presentations
- Team Development
Timeline
Direct Response Media Supervisor
Apex/Publicis Media
03.2018 - Current
Direct Response Senior Media Buyer
Horizon Media, Inc.
12.2016 - 03.2018
Direct Response Media Buyer
Zenith Optimedia/Publicis
04.2013 - 12.2016
Traffic Manager/Media Coordinator
Allscope Media
09.2007 - 05.2012
Bachelor of Arts - Communications
The College of Saint Rose
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