Jessie Wang
Summary
Product Marketing professional with experience across GTM strategy, lifecycle marketing, analytics-driven growth, and customer engagement initiatives.
Overview
5
5
years of professional experience
Work History
Product Marketing Manager
WeJob HR Solutions LLC
New York
03.2025 - Current
- Drove inbound/outbound GTM strategy for HR outsourcing services, securing 5 B2B clients in 6 months via targeted outreach/events, aligning with business goals and revenue growth.
- Orchestrated end-to-end client lifecycle for 100+ employees across 5 clients, ensuring 95% satisfaction through cross-functional coordination with sales/operations teams.
- Built/optimized Excel payroll calculators with state-specific tax logic + ADP integration, cutting processing time 30% and enabling scalable service delivery.
- Acted as a cross-functional liaison between clients, sales, and internal teams, synthesizing customer feedback to identify pain points and drive process improvements and more scalable service solutions, while supporting B2B content and positioning strategy on RedNote to enhance engagement and brand visibility.
Event Planner Intern
Overseas Student Service Corp.
New York
11.2024 - 01.2025
- Executed 5 large-scale events with social media recruitment (growth channel), attracting 50 participants/event (+30% vs prior), using tailored narratives/Canva for user flywheel.
- Optimized RedNote account (social/growth), publishing 30 posts for 1K follower growth (+15% in 3 months); analyzed metrics to define positioning and refine global-scale content strategy.
- Drove TikTok livestream engagement (influencer-like), boosting traffic 20% (1K→1.2K viewers/session) via realtime narratives, enhancing user adoption.
Public Relations Specialist
Bob Ore Blue Collection
Hangzhou
10.2021 - 05.2024
- Developed and executed data-driven replenishment and marketing strategies based on historical sales data, seasonal trends, and market forecasts, ensuring smooth supply chain operations and 10%+ stockout reduction.
- Analyzed sales/revenue data to optimize campaigns, driving 15% monthly sales uplift through positioning and crosschannel alignment.
- Used Google Analytics/Excel to track paid/social ROI, refining use cases/content for higher engagement in consumer verticals.
- Launched PPC/organic social campaigns (paid/growth channels), improving CTR/conversion rates via compelling product narratives.
- Managed Instagram marketing, growing brand visibility through curated posts, targeted tags, and follower engagement; drove 20% follower growth in 6 months.
- Led influencer partnerships (Instagram/RedNote, 10M followers total), securing cost-free 600K-follower collab generating 60K sales (+30% conversions via iterated strategies).
- Continuously iterated on influencer and content strategies based on tracked performance data, achieving 30% higher conversion rates from optimized campaigns.
Education
Master of Science - Data Science
New England College
Henniker, NH03-2027
Master of Science - Integrated Marketing
New York University
New York, U.S.08-2024
Skills
- Data analysis
- Product lifecycle
- Brand visibility
- Product marketing
- Go-to-market plans
Projects
A/B Testing for Ad Effectiveness, 01/24
- Designed and executed an A/B testing plan to compare a new ad creative against the existing version, aiming to increase click-through rate (CTR) and drive higher user engagement in digital marketing campaigns.
- Collaborated with design and analytics teams to implement the test, define null (H0) and alternative (H1) hypotheses, and align success metrics with business goals.
- Generated 10,000 bootstrap samples, calculated p-values, and assessed CTR variability to evaluate statistical significance.
- Delivered recommendations to stakeholders: the new design showed no statistically significant improvement (p = 0.9987); advised retaining current creative and exploring new alternatives.
Timeline
Product Marketing Manager
WeJob HR Solutions LLC
03.2025 - Current
Event Planner Intern
Overseas Student Service Corp.
11.2024 - 01.2025
Public Relations Specialist
Bob Ore Blue Collection
10.2021 - 05.2024
Master of Science - Data Science
New England College
Master of Science - Integrated Marketing
New York University