Joanna Shore
Davie,FL
Summary
Strategic luxury sales professional with expertise in wholesale business development and multi-state territory management. Demonstrated success in cultivating high-value client relationships and driving sales growth in competitive markets. Proficient in territory development, account acquisition, retail events, and client service, with a strong focus on the relationship-driven nature of premium accounts.
Overview
20
20
years of professional experience
Work History
Southeast Regional Sales Manager
ANATOMIE
Miami, FL
01.2021 - Current
- Grew Anatomie’s Florida wholesale business by 40% since taking over the territory through strategic account development and relationship management.
- Managed exclusive wholesale sales for Florida and expanded territory to include Georgia, South Carolina, North Carolina, Tennessee, and Alabama.
- Developed and maintained relationships with luxury retail accounts, golf and country clubs, and high-value clientele, driving engagement throughout the Southeast.
- Identify new wholesale opportunities and develop long-term relationships with accounts aligned with Anatomie’s luxury positioning.
- Supported Anatomie retail stores and major retail events, including the Hamptons Classic, helping strengthen brand visibility and sales.
- Participate in seasonal product development, providing market feedback and customer insight to help guide new collections.
Senior Regional Makeup Artist & Sales Professional — Chanel & NARS
FREELANCE SALES
01.2013 - 09.2022
- Provided freelance sales and client-development support for luxury beauty brands Chanel and NARS, enhancing brand visibility and customer engagement.
- Represented premium brands as a senior regional makeup artist and salesperson in luxury retail environments.
- Consistently increased sales in assigned stores by 20–30% annually while engaged.
- Built strong customer relationships, delivering elevated, personalized service and product expertise to drive repeat business.
VIP Client Service Executive
ANATOMIE
01.2009 - 12.2017
- Contributed to growth of Anatomie from $500K to $11M-per-year through strategic initiatives.
- Secured luxury accounts with Ritz-Carlton, Four Seasons, Frenchman’s Creek Country Club, and Biltmore Hotel, enhancing brand presence.
- Managed retail and wholesale relationships with some of Florida’s most prestigious golf and country clubs.
- Coordinated retail events and trunk shows, driving customer engagement and boosting sales.
- Researched the Florida market and identified customer needs that contributed to the company’s evolution from a fitness-focused clothing line into a successful luxury travel brand.
- Played a key role in helping grow Anatomie from a $500K company to an $11M-per-year enterprise.
Manager — South Florida
THEORY
01.2007 - 12.2009
- Managed the South Florida business for Theory men's and women's clothing.
- Trained and coached sales staff to enhance customer service and drive sales performance.
- Trained and coached sales staff to deliver strong customer service and sales performance.
- Conducted market research to analyze customer preferences between New York and South Florida markets.
- Participated in product development based on regional market needs and customer preferences.
Education
UNIWERSYTET WROCŁAWSKI EKONOMII - EKONOMII
UNIWERSYTET WROCŁAWSKI EKONOMII
Wrocław, PolandSkills
- Wholesale sales
- Luxury Account Management
- Club account management
- Territory Management
- New Account Acquisition
- Retail & Wholesale Sales
- Market Trend Analysis
- Strategic Planning
- Sales coaching
- Retail Events & Trunk Shows
- Client Engagement
- Client relationship
Languages
English, Polish
Timeline
Southeast Regional Sales Manager
ANATOMIE
01.2021 - Current
Senior Regional Makeup Artist & Sales Professional — Chanel & NARS
FREELANCE SALES
01.2013 - 09.2022
VIP Client Service Executive
ANATOMIE
01.2009 - 12.2017
Manager — South Florida
THEORY
01.2007 - 12.2009
UNIWERSYTET WROCŁAWSKI EKONOMII - EKONOMII
UNIWERSYTET WROCŁAWSKI EKONOMII