Coaching, Marathons, Cooking
JOEL THOMSON
Minneapolis,MN
Summary
Results-driven and strategic sales leader with deep expertise in Print & Digital loyalty marketing, customer retention strategies, and technology-driven engagement solutions. Proven track record in securing multimillion-dollar contracts, leading high-performing teams, and driving revenue growth through data-driven loyalty programs and omnichannel marketing strategies.
Dynamic and influential sales leader, skilled in developing and executing growth strategies while navigating senior procurement and marketing teams to establish long-term partnerships. Committed to driving high-value business opportunities through an entrepreneurial mindset, strong negotiation abilities, and a passion for improving marketing ROI.
Overview
27
27
years of professional experience
Work History
National Account Director
Point B Solutions
12.2020 - Current
- Established robust relationships with executive stakeholders across retail and distribution, proactively identifying and solving complex organizational challenges.
- Drove new business opportunities through targeted prospecting and strategic account planning, leading to a 17% year-over-year revenue increase.
- C-Level relationship development and growth within organizations.
- Developed high-impact presentations tailored to executive audiences, securing multi-year contract commitments.
- Collaborated with cross-functional teams to create customized solutions, ensuring client success and long-term partnerships.
- Consistently surpassed sales targets by leveraging data-driven insights to guide decision-making.
- Achieved over e 12 years of sustained customer retention.
Vice President, Sales & Marketing
General Marketing Solutions
06.2011 - 12.2020
- Developed and scaled dealer programs, improving channel partnerships and distribution efficiency
- Executed multi-channel marketing mix strategies, integrating digital and traditional marketing to optimize outreach
- Spearheaded influencer-driven campaigns, increasing customer trust and market penetration
- Led customer retention strategies, securing multi-year contracts and increasing client satisfaction
- Negotiated high-level deals with procurement teams, adapting sales strategies to complex B2B purchasing environments
Vice President
General Marketing Solutions, Inc.
01.2008 - 06.2011
- Implemented targeted marketing mix approaches, increasing customer engagement and brand awareness-blending $9MM in top line revenue
- Executed marketing campaigns, positioning the company as an industry leader
- Managed the company’s transition post-merger, ensuring seamless client continuity and revenue growth
- Developed strategic dealer programs, improving partner sales performance and overall efficiency
Vice President
General Marketing Services
09.1997 - 02.2008
- Pioneered business expansion efforts, leading to the company’s successful merger with Turnkey Marketing in 2008
- Cultivated high-value client relationships, increasing long-term revenue and customer retention
- Managed financial planning and budgeting processes, ensuring fiscal responsibility and maximizing return on investments.
Education
Bachelor of Arts - Business Management
St. Johns University
Collegeville, MNSkills
- Client engagement
- Critical thinking
- Sales & Marketing
- Relationship management
- Coaching and mentoring
- Account growth
- Sales and marketing strategy
- Client relationship building
- Sales presentations
- Negotiation and persuasion
- Solution selling
- Business growth and retention
- Sales leadership
Target - Best of the Bullseye
Earned the Best of the Bullseye Award by leveraging data analysis, optimizing print production layouts, enhancing supply chain processes with REMSTAR injection, and refining store floor walk sequences—resulting in six-figure labor savings across all U.S. stores.
Interests
Timeline
National Account Director
Point B Solutions
12.2020 - Current
Vice President, Sales & Marketing
General Marketing Solutions
06.2011 - 12.2020
Vice President
General Marketing Solutions, Inc.
01.2008 - 06.2011
Vice President
General Marketing Services
09.1997 - 02.2008
Bachelor of Arts - Business Management
St. Johns University
Similar Profiles
Larry StevensonLarry Stevenson
Automotive Fixed Operations Business Consultant at Point Business SolutionsAutomotive Fixed Operations Business Consultant at Point Business Solutions
Mamta Mamta null
Trainer at 1 Point 1 SolutionsTrainer at 1 Point 1 Solutions
Louise NeilLouise Neil
Founder | Lead Coach | Career Engagement & Pivot Planner at Pivoting Point Career SolutionsFounder | Lead Coach | Career Engagement & Pivot Planner at Pivoting Point Career Solutions