Joey Lockett
Jacksonville,TX
Summary
Highly competitive, sales driven professional, focused on building profitable sales, loyal to the brand through tactical and strategic sales initiatives...Sales Manager offering more than 25 years in outside sales, sales operations and marketing. Successful in new account acquisition and growing account sales while working remotely out of home office in Texas covering the entire south central and south east U.S. while managing a sales team.
Overview
34
34
years of professional experience
Work History
District Sales Manager
Sungro Horticulture
Agawam, MA
06.2018 - Current
- Responsible for delivering combined product sales of professional peat moss and mixes according to approved sales and marketing plans.
- Achieved a 52% sales increase within the first year.
- Initiated and monitored realistic, measurable sales programs.
- Implemented Salesforce CRM to enhance territory efficiency.
Sales Representative
Vital Earth / Carl Pool Fertilizer
Galdewater, TX
08.2014 - 06.2018
- Market various micronutrients and fertilizers manufactured in TX.
- Create leads and sales opportunities within the southern U.S. while providing customer service and technical support to customers.
- Travel a multi-state territory selling, attending conferences, and seminars to stay up to date with the fertilizer/micronutrient industry.
- Responsible for approximately $9 million in sales.
- Provide customer service and technical support to clients throughout a multi-state territory.
Regional Sales Manager
AGRINOMIX
Oberlin, OH
06.2012 - 01.2014
- Analyzed market trends and competitor activities to develop strategies for success.
- Generated CAD drawings to illustrate potential automation implementations aimed at reducing labor costs.
- Manufactured and sold automation solutions for agriculture and horticulture industries.
- Drafted contractual agreements for secured sales.
Regional Sales Manager
Premier Tech Horticulture
Riviere Du Loup, Quebec Canada
05.2002 - 07.2012
- Recruited, trained, coached, mentored, and evaluated a team of regional sales representatives.
- Provided technical advice and support on product features and benefits to customers.
- Negotiated contracts with distributors, vendors, retailers. in the region.
- Implemented effective territory management techniques across the region.
- Oversaw sales team operations across 10 southern states and multiple sales representatives.
- Developed knowledge of market size, key players, potential customers, trends, and needs. Identified needs of customer and presented proposals to best achieve desired results.
- Managed periodic forecast cycles, including yearly, quarterly, and monthly assessments.
Assistant General Manager
Damon Ramey Plants Inc.
Reklaw, TX
05.1991 - 05.2002
- Managed daily operations of the operation, including scheduling and supervising staff.
- Led a team comprising up to 120 employees during peak seasons.
- Oversaw daily management and ongoing maintenance of a 110-acre plant production operation.
- Created new revenue streams through alternate sales strategies.
- Implemented automation solutions to streamline production and reduce costs.
- Created budgets in relation to yearly operations.
Handled shipping logistics for orders placed from major box stores. - Kept track and maintained business relationships with customers and vendors.
- Placed orders with suppliers and negotiated pricing, and terms acceptable to both parties.
Education
Associate of Applied Science - Electronics Technology
Tyler Jr. College
Tyler, TX08-1989
Some College (No Degree) - Business
University of Texas At Tyler
Tyler, TXSkills
- Territory cultivation
- Sales oversight
- Sales territory management
- Prospecting and account acquisition
- Business development and planning
- Product allocation
- Territory reporting
- Marketing strategy
- Prospecting
- Operations
- Product Knowledge
- Product Demonstration
- Market Penetration
- Key account development
- Customer Relationship Management
- Budget Management
- Salesforce CRM experience
References
References available upon request.
Timeline
District Sales Manager
Sungro Horticulture
06.2018 - Current
Sales Representative
Vital Earth / Carl Pool Fertilizer
08.2014 - 06.2018
Regional Sales Manager
AGRINOMIX
06.2012 - 01.2014
Regional Sales Manager
Premier Tech Horticulture
05.2002 - 07.2012
Assistant General Manager
Damon Ramey Plants Inc.
05.1991 - 05.2002
Associate of Applied Science - Electronics Technology
Tyler Jr. College
Some College (No Degree) - Business
University of Texas At Tyler
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