John Carthum
Seattle,US
Summary
Motivated Account Executive with a proven track record of exceeding sales targets. Skilled at generating pipeline, leading discovery, building executive relationships, and closing high-value deals. Driven by curiosity, a growth mindset, and a commitment to continuous development.
Overview
6
6
years of professional experience
Work History
Account Executive
Salesforce
Seattle, Washington
09.2023 - Current
- Closed 18+ new logos generating $250K+ ACV over 2 years, driving net-new business growth
- Consistently exceeded quota, achieving 87% of target in FY25 and pacing at 120% in FY26
- Core AE expanding Customer 360 adoption across Sales, Service, Marketing, and Revenue Cloud accounts in SMB and Growth segments
- Collaborated with co-prime AEs on Slack, Tableau, and Mulesoft opportunties to deliver integrated solutions
- Partnered with RevOps, Sales, Marketing, Customer Service, and Finance leaders to align solutions with business objectives
Account Executive
Highspot
Seattle, WA
12.2021 - 06.2023
- Managed full sales cycle for SMB and commercial accounts, from prospecting to close
- Delivered compelling presentations and product demos to Marketing, Sales, and RevOps leaders
- Ranked in top 10% of segment for ACV closed and top 3 for pipeline generation (FY23)
- Self-sourced and closed a $100K+ ACV, $300K TCV deal
- Certified in Corporate Visions sales methodology to drive structured, consultative selling
Sr. Account Development Representative
Highspot
Seattle, WA
04.2021 - 11.2021
- Quota attainment: 108%
- Exceeded $2.7M in pipeline generation
- Selected to named account program focused on qualifying priority target accounts
- Generated and ran meetings with VP and C-Level Executives at Enterprise accounts
- Outbound prospecting qualified Chief Sales Officer at account which closed for >$400,000 ACV
Account Development Representative
Highspot
Seattle, WA
01.2020 - 04.2021
- Built AE pipeline through outbound outreach and value-focused discovery with marketing, sales, and enablement leaders
- Quota attainment: 104%
- Exceeded $2M in pipeline generation
- Three outbound pipeline opportunities generated in 2021 moved to closed-won status resulting in over $400,000 ACV
- Selected to facilitate training for Account Development interns on how to conduct effective discovery
Education
Bachelor of Arts - Public Relations, Advertising, and Applied Communication
Washington State University
Pullman, WASkills
- Prospecting & lead generation
- Full-cycle sales & closing deals
- Pipeline management & forecasting
- C-level relationships & presentations
- Product demos & solution selling
- Discovery & needs assessment
- Objection handling
- Fast-paced & adaptable
- AI & SaaS technology
Timeline
Account Executive
Salesforce
09.2023 - Current
Account Executive
Highspot
12.2021 - 06.2023
Sr. Account Development Representative
Highspot
04.2021 - 11.2021
Account Development Representative
Highspot
01.2020 - 04.2021
Bachelor of Arts - Public Relations, Advertising, and Applied Communication
Washington State University