Reach business owners with outbound calling, email, social media to encourage participation in program
Maintain account & sales activity in Salesforce environment
USA Today Co. Community Choice, Remote
SMB ADVISOR
USA Today Co. LocaliQ
03.2024 - 03.2025
Prospect local & national businesses for advertising opportunities.
Strategic partnerships, promotions & wholesale programs for retailers.
Manage designated markets and customer base.
Research & develop lead lists for outbound prospecting & coordinate data in Salesforce environment.
Work with customers and in-house production team to prepare program assets.
USA Today Co. LocaliQ, Remote
AFFILIATE SALES MANAGER - Contract
Sunrise Business Solutions
10.2023 - 03.2024
Outbound prospecting for new ERC & SETC clients.
Research & develop strategic partnerships with call centers & other affiliates globally for ERTC & SETC customer acquisition.
Train affiliate teams and work with operations team for smooth onboarding & collaboration.
Prepare & implement sales & marketing materials for affiliates.
Manage lead generation for affiliates ensuring lead quality and timely customer service.
Sunrise Business Solutions, Remote
SENIOR BUYER
Brandstar Studios
Pompano Beach, FL
03.2020 - 10.2022
Outbound B2B sales.
Research & solicit consumer goods & merchandise manufactures for national DRTV commercials for Lifetime Television, Amazon & Walmart.com programs.
Meet with retail brands in person to discuss strategic partnerships.
Negotiate wholesale & retail rates for products and/or services.
Secure product samples for production.
Brandstar Studios, Pompano Beach, FL
MEDIA CONSULTANT
Independent Consultant Firm
Fort Lauderdale, FL
12.2011 - 10.2019
Outbound B2B sales.
Advertising industry consultant specializing in lead research & development and outbound calling for new client acquisition.
Media buying, affiliate network & publisher management, email & display marketing management, website development & monetization, and posting & tracking platform integration and management.
Development of in-house media divisions for agencies, email marketing firms, call centers and data aggregators.
Work with extensive number of advertisers, publishers (offline & online) and affiliate networks.
Independent Consultant Firm, Fort Lauderdale, FL
DIRECTOR OF SALES & ONLINE SERVICES
Serengeti Interactive
Miami, FL
02.2007 - 12.2011
Outbound B2B sales.
Manage online division for full-service advertising agency specializing in the higher education space.
Extensive research & outbound calling for new client acquisition, manage all media placements & affiliate and vendor partnerships, plan and attend industry related trade shows and events.
Serengeti Interactive, Miami, FL
DIRECTOR OF SALES & ONLINE SERVICES
1 Touch Marketing Inc.
Boca Raton, FL
04.2004 - 10.2006
Outbound B2B sales.
Manage online division for full-service advertising & email marketing agency
Extensive research & outbound calling for new client acquisition, manage all media placements, affiliate and vendor partnerships.
Plan and attend industry related trade shows and events.
1 Touch Marketing Inc., Boca Raton, FL
SENIOR ACCOUNT EXECUTIVE
Innovation Ads
West Palm Beach, FL
01.2004 - 03.2005
Outbound B2B sales.
Research & outbound calling for new client acquisition, manage all education campaigns for West Palm Beach Division of Innovation Ads, Inc.
Attend industry related trade shows and events.
Innovation Ads, West Palm Beach, FL
PRESIDENT
Private Placement Network
Boca Raton, FL
01.1998 - 12.2004
Business consulting firm for financial industry.
Work with companies nationwide procuring funding for corporate development programs.
Develop private placement programs for syndication.
Private Placement Network, Boca Raton, FL
SALES AND MARKETING DIRECTOR
Mirror Image Inc.
Mendon, MI
03.1986 - 12.1994
Outbound B2B sales.
Manage sales/marketing staff for Point-of-Purchase retail display manufacture.
Research & outbound calling for new client acquisition.
New product development.
Plan and attend industry related trade shows and events.