Summary
Overview
Work History
Education
Skills
Timeline
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John H Hickman IV

Baltimore,MD

Summary

Marketing and Leadership Executive skilled in creating and implementing digital strategies, increasing brand awareness and developing customer-centric communication initiatives. Successfully collaborates with all departments to deliver consistent marketing message across all platforms. High degree of working knowledge in niche marketing and branding.

Overview

27
27
years of professional experience

Work History

President of Sales and Marketing

The Fine Swine
01.2007 - 01.2022
  • In charge of daily Management of Retail/E-commerce Operations
  • Sourced, Created and Designed all merchandise for the store, catalog and website
  • Maintained 90% customer retention rate by providing excellent customer service and creating customer loyalty programs
  • Cut product and store costs up to 75% by seeking out alternative sourcing options
  • Established long term relationships with key vendors to ensure quick access to inventories thus reducing store stocking costs by over 50%
  • Created and implemented effective marketing and sales strategies to increase customer engagement and revenue.
  • Managed sales promotions and marketing strategies on major social media sites.
  • Developed value-added campaigns and executed technical solutions to streamline and improve marketing efficiencies.
  • Cultivated and maintained strategic alliances with key partners and vendors.
  • Built relationships with customers and community to establish long-term business growth.
  • Achieved sales goals and service targets by cultivating and securing new customer relationships.
  • Resolved problems with high-profile customers to maintain relationships and increase return customer base.

Head Coach and Trainer

Crusaders FC
09.2001 - 06.2019
  • Promoted good sportsmanship with competing teams on- and off-field.
  • Evaluated individual knowledge, skills, and strengths, and assigned team positions to maximize talent areas.
  • Increased overall team proficiency by using educational drills and activities.
  • Organized and led practices and scrimmages to increase competitive attitude and skills.
  • Prepared athletes for special competitions and tournaments.
  • Mentored beginner players to foster sense of healthy competition and confidence prior to focusing on skill-building.
  • Cultivated team player dedication and loyalty by teaching excellent sportsmanship and commitment.
  • Used previous game and team data to make informed decisions regarding game strategies.

President and Managing Director

Sporting Classics, Inc
01.1995 - 01.2007
  • Mail Order Golf Gifts and Awards Catalog; Corporate Merchandising and Awards -Successfully launched mail -order business specializing in Golf events and corporate merchandising
  • Transitioned business to ecommerce as an early adopter
  • Increased Business exposure by establishing long term relationships with Private Clubs, Schools and PGA sections.
  • Grew Sales 25%+ annually by focusing on niche markets within Golf Clubs and Corporations -Cut production time for custom Merchandise over 50% by creating key vendor relationships.

Education

MBA - Business Management And Finance

McGill University
Montreal, Quebec

Bachelor of Arts - English Literature And Business

New England College
Henniker, NH, Arundel, West Sussex, England

Skills

  • Executive Leadership
  • Niche Marketing and Branding Specialist
  • Process Improvement
  • Social Media Marketing
  • Customer Relationship Management (CRM)
  • New Business Development
  • Analytical problem solver
  • Business development and planning
  • Coaching and mentoring
  • Strategic planning
  • Account management

Timeline

President of Sales and Marketing

The Fine Swine
01.2007 - 01.2022

Head Coach and Trainer

Crusaders FC
09.2001 - 06.2019

President and Managing Director

Sporting Classics, Inc
01.1995 - 01.2007

MBA - Business Management And Finance

McGill University

Bachelor of Arts - English Literature And Business

New England College

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John H Hickman IV