Johnny Hillebrand
Atlanta,GA
Summary
Innovative and passionate Media professional skilled in creating and implementing various marketing strategies, executing budgeting plans and utilizing market research to identify customer needs. Thrives as a self-starter in a Startup or small business atmosphere where my passion for making an impact is strongest. Demonstrated ability in increasing brand visibility and market share. Possessing both a strong analytical mind with creative approaches to challenges faced.
Overview
13
13
years of professional experience
1
1
Certification
Work History
Director of Marketing
SportsQuack
10.2023 - 03.2024
- Spearheaded digital marketing efforts, including website redesign and social media strategy, driving significant growth in new user acquisitions and brand awareness.
- Mentored junior staff members in best practices for modern marketing techniques, fostering a culture of continuous learning within the organization.
- Negotiated favorable contracts with affiliates and social media partnerships, reducing costs while improving the quality of deliverables for acquiring more valuable new users.
- Oversaw rebranding efforts that resulted in enhanced company identity and improved brand perception among our target audience.
- Boosted brand awareness by implementing targeted marketing campaigns and strategic partnerships.
- Optimized new user onboarding flows to maximize the conversion rates of our acquisition channels, while improving retention and reactivation efforts of our current users.
- Implemented user rewards programs to retain VIPs and increase average revenue per user on the company's app.
Media Supervisor
PrizePicks
05.2022 - 09.2023
- Grew media spend efficiently across social channels from $10M to $50M per year.
- Managed Channels: Facebook, Instagram, Twitter, SnapChat, TikTok, Apple Search & Reddit
- Improved campaign performance with continuous monitoring, analysis, and data-driven optimizations.
- Trained junior team members on industry best practices and company processes, contributing to overall team growth and development.
- Developed strong relationships with media partners, fostering collaboration and securing advantageous deals.
- Evaluated emerging media channels for potential inclusion in client strategies, staying ahead of industry shifts and innovations.
- Collaborated with creative teams to develop compelling ad concepts that resonated with target audiences and drove desired actions.
Media Buyer
PrizePicks
06.2020 - 05.2022
- Grew yearly ad spend on Social platforms from $1M to $10M while consistently delivering CAC below target goals.
- Managed Channels: Facebook, Instagram, Twitter, TikTok, Snapchat and Apple Search.
- Developed effective strategies on TikTok and SnapChat that had initial budgets under $10K per month increase to over $100K per month.
- Established strong relationships with media vendors, resulting in better negotiated rates and added value for PrizePicks.
- Handled all data aggregation and reporting to better improve targeting and creative strategies for each social platform.
Director of Media
PrizePicks
11.2019 - 04.2020
- Transitioned from overseeing all of the Marketing Channels to focus on the Media buying for new user acquisition.
- Focused on Facebook, Instagram and Twitter for our primary channels of acquisition, while exploring new opportunities with SnapChat for scalable ad spend.
- Negotiated favorable contracts with media vendors, resulting in cost savings and improved ad placements.
Head of Marketing
PrizePicks
03.2018 - 11.2019
- Increased brand awareness by developing and implementing strategic marketing campaigns across both online and offline channels.
- Executed a rebrand of the company one month before going live in the appstores, establishing a new name, tagline, color scheme, website and social media handles.
- Managed all channels of our marketing efforts: Email, Retention, Offline events, Paid Social, College Ambassadors and Affiliates.
- Improved Customer onboarding experience to better track results by channel, while focusing on conversion rates at different stages on the customer journey.
Associate Media Buyer
PlusUp
06.2016 - 03.2018
- Oversaw the largest client for the company, Carters/OshKosh who grew from spending $15M per year to over $50M per year on paid social channels Facebook, Instagram and Pinterest.
- Managed both online ad spend along with the brick & mortar spend for over 250 stores located across the US.
- Maintained up-to-date knowledge of industry trends and emerging media opportunities to inform future strategies.
- Tracked key performance metrics to assess the success of implemented strategies against predefined benchmarks.
- Created and presented insightful reports with data-driven ideas for testing different creative, ad formats and placements to maximize ROAS.
Campaign Manager
Admixt
09.2015 - 05.2016
- Enhanced campaign performance by developing and implementing targeted marketing strategies.
- Implemented A/B testing methodologies to optimize creative elements and drive higher engagement rates within campaigns.
- Managed clients across various business backgrounds with strategic approaches to meet their specific goals, whether that be awareness, Direct Response or CPG sales.
Manager of Strategy & Reporting
InsightPool
07.2014 - 03.2015
- Created Final Reports, Weekly Reports and Up-sell/Renewal decks for customer retention
- Analyzed organic Twitter market data to determine trends and recommendations for client strategies
- Developed optimized processes for various Client Services needs
- Recruited, Trained and Developed Strategy & Reporting Team
- Clients Included: Docusign, ReddiWhip, Tervis Tumbler, Lucas Group, Warner Brothers, NBC Universal, Pepsi, Home Depot
Media Manager
BLiNQ Media
06.2011 - 07.2014
- Managed over $6M in revenue over three years and 150+ Media Campaigns on Facebook, Twitter and Linked-In.
- Brands include: CVS, Hanes, Publix, Baskin Robbins, Toyota, Airheads, Corona, Mike’s Hard Lemonade, AT&T and Costa Rica Tourism
- Over the course of 3 years I consistently improved campaign performances up to 60% from start to end date, resulting in contract renewals and additional budgets.
- Oversaw International Campaigns across Latin America, UK, Germany and Canada
- Executed year long campaign and strategy for Southeast Toyota. With an IO Revenue of $1 million covering 250 Dealers who participated in the program.
- Trained new interns, Media Managers and Account Managers on Social Media best practices
Education
Bachelor of Science - Business Management
Georgia Institute of Technology
Atlanta, GA12.2010
Skills
- Content Strategy
- Strategic Partnership Development
- Marketing Analytics
- Creative Direction
- Influencer Marketing
- Media Planning/Buying
- Branding
- Digital Marketing
- Advertising Campaigns
- Creative, Innovative and Analytical
Certification
- Meta Blueprint Certified
Passions
- Sports: Baseball, Golf, Football, Ping Pong & Bowling
- Gaming & Esports
- TV, Film and Entertainment Media
- Live Music
- Dogs
Timeline
Director of Marketing
SportsQuack
10.2023 - 03.2024
Media Supervisor
PrizePicks
05.2022 - 09.2023
Media Buyer
PrizePicks
06.2020 - 05.2022
Director of Media
PrizePicks
11.2019 - 04.2020
Head of Marketing
PrizePicks
03.2018 - 11.2019
Associate Media Buyer
PlusUp
06.2016 - 03.2018
Campaign Manager
Admixt
09.2015 - 05.2016
Manager of Strategy & Reporting
InsightPool
07.2014 - 03.2015
Media Manager
BLiNQ Media
06.2011 - 07.2014
Bachelor of Science - Business Management
Georgia Institute of Technology