Summary
Overview
Work History
Education
Skills
Affiliations
Interests
Timeline
Volunteer
John S. Wolfe, MBA

John S. Wolfe, MBA

Marketing And Communications Professional
1839 E. Auburn Drive, Tempe,AZ

Summary

Creative and team-oriented leader with 25 years' experience with public-facing organizations and trade associations, combining exacting communication skills with positive, goal-oriented ambitions.

Overview

21
21
years of professional experience
5
5
years of post-secondary education

Work History

Owner

Sibley's West: The Chandler And Arizona Gift Shop
Chandler, AZ
10.2010 - 06.2021
  • Created a multi-layered brand-awareness initiative for unique award-winning retail outlet in Chandler, AZ through mix of traditional and new-media marketing to targeted audiences, including use of SEO tactics for search and news generation for publicity
  • Developed and implemented marketing plan to build relationships with customers through in-store experiences and events, print and online advertisements, social media platforms, website SEO strategies, and bimonthly email newsletters
  • Identified marketing "hooks" to promote the stories and products of more than 100 Arizona artists and small businesses
  • Led outreach efforts to Arizona tourism groups and chambers of commerce to involve company in promotional events and fund-raising activities

Director

Independent Newspapers Inc.
Phoenix, AZ
08.2006 - 09.2008
  • Developed strategic priorities and corporate messaging themes with company chairman
  • Introduced online training manual for editorial policies, production benchmarks, and best practices for content creation.
  • Coordinated annual-meeting program and agenda for Independent Newspapers’ Board of Directors, soliciting and packaging summary reports and financial analyses from numerous stakeholders in four different states.
  • Oversaw Independent Newspapers’ annual employee recognition program, reviewing nominations and crafting profiles so as to celebrate individual initiative and company objectives.

Executive Editor

Independent Newspapers, Inc
Phoenix, AZ
07.2000 - 08.2006
  • Coached newspaper editors and reporters in four states on news judgment, productivity, time-management priorities, and corporate values.
  • Chaired weekly meeting of production managers over six-month period to implement new procedures for internet transfer of newspaper pages, standard practices for file creation, and information-sharing on quality control in design and imaging.
  • Performed high-level outreach to community leaders in both established newspaper markets and potential markets, sowing the seeds for long-term relationships.

Education

MBA -

Arizona State University
Tempe, AZ
08.2008 - 05.2010

Bachelor of Science - Journalism

Medill School of Journalism
Northwestern University, Evanston, IL
09.1982 - 06.1986

Skills

Strategic Planning

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Affiliations

Greater Phoenix Visitors Association

Arizona Small Business Association

Arizona Newspapers Association, director and past president

Cox Communications Charities, director

Chandler Chamber of Commerce, director

Interests

Travel, History, Current Events, Golf

Timeline

Owner

Sibley's West: The Chandler And Arizona Gift Shop
10.2010 - 06.2021

MBA -

Arizona State University
08.2008 - 05.2010

Director

Independent Newspapers Inc.
08.2006 - 09.2008

Executive Editor

Independent Newspapers, Inc
07.2000 - 08.2006

Bachelor of Science - Journalism

Medill School of Journalism
09.1982 - 06.1986

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John S. Wolfe, MBAMarketing And Communications Professional