Jonathan P. Lanctin
Marathon County,WI
Summary
Results-driven medical sales professional with experience in molecular diagnostics, regenerative medicine, territory development, and healthcare relationship management. Proven success opening and managing more than 60 healthcare accounts throughout Wisconsin. Recognized for building strong physician relationships, educating providers on complex clinical solutions, and driving business growth across large geographic territories.
Overview
1
1
Certification
2027
2027
years of professional experience
Work History
Regional Representative
Cellmyx
Midwest
06.2026 - Current
- Cultivate relationships with regional clients to enhance customer satisfaction and retention.
- Coordinate product demonstrations and training sessions for new clients, improving user adoption rates.
- Monitor market trends and competitor activities to inform strategic planning and decision-making efforts.
- Develop tailored proposals based on client needs, resulting in increased sales opportunities.
Regional Account Manager
Vikor Scientific / Vanta Diagnostics
Wisconsin
01.2025 - 2026
- Opened and actively managed more than 62 healthcare accounts throughout Wisconsin.
- Sold advanced molecular diagnostic testing solutions to physician practices, long-term care facilities, and mobile healthcare providers.
- Developed relationships with physicians, practice administrators, Directors of Nursing, and healthcare executives.
- Educated providers on PCR diagnostics, infectious disease testing, specimen collection, and clinical applications.
- Created customized sales and marketing materials that accelerated customer acquisition and territory growth.
Regional Sales Representative
Nova Vita Laboratories
Midwest
01.2025 - 2025
- Successfully sold regenerative medicine and biofluid products to physicians and healthcare providers.
- Educated clinicians on regenerative medicine applications and patient-care benefits.
- Developed new business opportunities across multiple medical specialties through consultative sales techniques.
General Manager
Vino Latte
Wausau, WI
01.2022 - 01.2025
- Directed operations for a restaurant, coffee shop, and wine boutique, overseeing staff leadership, budgeting, inventory management, customer service, and revenue growth.
Constituent Services/District Director
U.S. Congress
Wausau, WI
2014 - 2022
- Advocated for healthcare-related issues through direct engagement with the Department of Veterans Affairs (VA), Centers for Medicare & Medicaid Services (CMS), and the Food & Drug Administration (FDA).
- Managed 100–200 active constituent cases simultaneously while maintaining exceptional service standards.
- Provided recommendations that informed healthcare-related policy improvements at VA Medical Centers and Community-Based Outreach Clinics.
- Trained and directed congressional staff on federal regulations and case-management best practices.
Education
Bachelor of Science -
University of Wisconsin–Eau Claire
Associate Degree - Applied Sciences
Ridgewater College
Skills
- Territory Management
- Account Development
- Business Development
- Molecular Diagnostics
- Regenerative Medicine
- Clinical Education
- Consultative Selling
- Healthcare Provider Relations
- Strategic Partnerships
- Leadership
- Prospecting
- CRM Management
- Executive Communication
Certification
- Wine & Spirits Education Trust (WSET) Level 2 and Level 3 Awards in Wines
- Certified Executive Protection Specialist
- Graduate of the Pathfinder School
- Master Mason (Virginia Falls Lodge 226)
Timeline
Regional Representative
Cellmyx
06.2026 - Current
Regional Account Manager
Vikor Scientific / Vanta Diagnostics
01.2025 - 2026
Regional Sales Representative
Nova Vita Laboratories
01.2025 - 2025
General Manager
Vino Latte
01.2022 - 01.2025
Associate Degree - Applied Sciences
Ridgewater College
Constituent Services/District Director
U.S. Congress
2014 - 2022
Bachelor of Science -
University of Wisconsin–Eau Claire