Jordana Luchetti de Camargo
Orlando,Flórida
Summary
Visionary marketing strategist, public relations expert, and business consultant with over20 years of experience leading impactful initiatives in branding, multicultural marketing, and lead generation. Accomplished executive with a proven track record of organizing300+ global events across the United States, Brazil, and Europe, and delivering tangible business growth for clients. Bilingual (English/Portuguese) with expertise in strategic communication, event production, and media hosting. Adept at connecting brands with audiences, fostering innovation, and driving organizational success.
Overview
23
23
years of professional experience
1
1
Certification
Work History
Licensed Real Estate Agent
KW
- Specialized in international real estate sales and investments, providing exceptional service tailored to client goals
- Negotiated deals that maximized client value and built lasting relationships with key stakeholders
Event Production Specialist
Tony Robbins Events
01.2018 - Current
- Coordinated the production of13+ transformative Tony Robbins events, including six Business Mastery conferences
- Managed logistics, vendor relationships, and team execution to ensure seamless, high-impact audience experiences
Chief Executive Officer
JLC Public Relations & Marketing
02.2015 - Current
- Founded and scaled a leading PR and marketing agency specializing in lead generation, branding, and business growth strategies
- Successfully organized and managed300+ events in the U.S., Brazil, and Europe, driving sales growth and market visibility for diverse clients
- Designed tailored marketing strategies that delivered exceptional ROI and enhanced client positioning in competitive markets
Public Relations Specialist
FEBRACIS Boston
01.2015 - Current
- Spearheaded the first FEBRACIS Boston event in2015, setting the foundation for the organization’s growth and brand awareness in the U.S
- Market
- Developed and executed innovative public relations strategies that directly contributed to a300% business growth between2016 and2017
- Fostered strong relationships with local and international stakeholders to enhance the company’s visibility and reputation
- Coordinated event logistics and marketing efforts, resulting in increased attendance, lead generation, and engagement for FEBRACIS initiatives
- Played a pivotal role in maintaining the organization’s consistent growth trajectory through strategic PR initiatives and audience engagement
Media Producer and Host
InTour Program – Caras Brasil & TVC
01.2002 - Current
- Produced and hosted the InTour program, a tourism and cultural showcase, engaging audiences globally with compelling storytelling and innovative content
- Established a trusted media presence and built a loyal audience through high-quality production and impactful narratives
Spokesperson for the Brazilian Community
CRBE & Boston Brazilian Consulate
03.2018 - 03.2020
- Represented over400,000 Brazilians at national and international forums, including the10th CRBE Meeting in Salvador, Brazil
- Strengthened community engagement through partnerships with government officials and local organizations
Social Media Manager
Dream Homes & Estates Reslty
11.2014 - 01.2019
- Developed targeted advertising campaigns, driving website traffic and generating leads.
- Boosted engagement rates with the creation of compelling and visually appealing content.
- Increased brand awareness by developing and implementing effective social media strategies.
- Streamlined content creation processes, improving efficiency while maintaining quality standards.
Education
Certified Leadership Graduate - undefined
Community Leadership Institute of Cape Cod
MA11.2017
Certification - Social Media & Digital Marketing
Cape Cod Community College
MA06.2015
Bachelor’s Degree - Law
Paranaense University (UNIPAR)
11.2003
Piano Graduate - undefined
Institute of Arts
Paraná01.1998
Skills
- Public Relations & Marketing Strategy
- Multicultural & Global Market Expertise
- Lead Generation & Branding
- High-Level Event Production (300 events)
- Media Production & Hosting (TV/Radio)
- Strategic Partnerships & Community Engagement
- Digital Marketing & Social Media Analytics
- Team Leadership & Cross-Functional Collaboration
Certification
- CDA (Child Development Associate) – USA
- Real Estate Agent License – Massachusetts, USA
- Life Insurance License – Florida, USA
- Tony Robbins Program Graduate:
- Business Mastery (6 events)
- Unleash the Power Within
- Date with Destiny
Languages
English (Fluent)
Portuguese (Native)
Accomplishments
- Produced and hosted InTour, a long-standing tourism-focused media program since2002.
- Organized300+ high-impact global events, enhancing client brand visibility and revenue.
- Played a critical role in Tony Robbins’ events, contributing to their seamless execution and transformational experiences.
- Advocated for the Brazilian-American community, building lasting partnerships and cultural initiatives.
Publications
- Propósito Sem Limites (Author)
- Guia Prático para Prosperar nos EUA (Author)
- Co-author of four additional business and leadership publications.
Timeline
Spokesperson for the Brazilian Community
CRBE & Boston Brazilian Consulate
03.2018 - 03.2020
Event Production Specialist
Tony Robbins Events
01.2018 - Current
Chief Executive Officer
JLC Public Relations & Marketing
02.2015 - Current
Public Relations Specialist
FEBRACIS Boston
01.2015 - Current
Social Media Manager
Dream Homes & Estates Reslty
11.2014 - 01.2019
Media Producer and Host
InTour Program – Caras Brasil & TVC
01.2002 - Current
Certified Leadership Graduate - undefined
Community Leadership Institute of Cape Cod
Certification - Social Media & Digital Marketing
Cape Cod Community College
Bachelor’s Degree - Law
Paranaense University (UNIPAR)
Piano Graduate - undefined
Institute of Arts
- CDA (Child Development Associate) – USA
- Real Estate Agent License – Massachusetts, USA
- Life Insurance License – Florida, USA
- Tony Robbins Program Graduate:
- Business Mastery (6 events)
- Unleash the Power Within
- Date with Destiny
Licensed Real Estate Agent
KW
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