Joseph Hinds
Cherokee Speed Center/JH3 Enterprises LLC
Canton,GA
1
Certification
17
years of professional experience
Dynamic Sales Director with proven success in driving business growth and strategic planning. Expertise in customer relations, sales management, and project oversight, cultivating relationships that enhance revenue and market presence.
Work History
Owner, Automotive Aftermarket Consultant
3 Years 11 Months- Provided Expertise on sales and sales management, business development, employee retention and training, and best business practices for shops and manufacturers in the high-performance automotive aftermarket.
- Wrote books (Cartech/SA Design), articles, and training and marketing materials.
- Provided technical expertise for complex automotive projects, including specific parts recommendations, along with the sourcing of the parts and materials through extensive industry contacts.
- Covered automotive events of interest while doing research for my book projects
Owner
8 Years 1 Month- Developed and implemented strategic marketing initiatives to increase brand visibility and customer engagement.
- Performed work on customer vehicles, primarily engine swaps (LS, Hemi, Coyote, Godzilla), wiring, suspension and brake modifications, and other upgrades.
- Provided EFI installations and support through my own shop, as well as for other shops on a contract basis.
- Fabricated custom-length 8.8 Ford rear axle assemblies to retrofit into a variety of vehicles.
- Developed new parts for engine swap applications, primarily Ford 5.0 Coyote and 7.3 Godzilla.
Service Manager
1 Year- Managed customer inquiries and resolved issues to enhance service quality.
- Collaborated with team to ensure efficient workflow and timely service delivery.
- Trained new staff on operational procedures and company standards.
- Handled all purchasing functions for the restoration, fabrication, and paint and body departments.
- Prospected for and closed new customers
- Created standard operational procedures (SOPs) to ensure quality and consistency of service, and to prevent the need for warranty work.
Sales Director, Business Development
1 Year- Created a new dealer program and grew it from 0 to nearly $1M in less than one year, with a pipeline that resulted in an estimated $3-5M in annual sales in the following year.
- Cultivated relationships with key stakeholders to enhance business development opportunities.
- Proposed and trained a Technical Sales Team (Inside Sales) that increased DTC sales by an average of $100,000 per week, using existing customer service employees at virtually no additional cost to the company.
- Provided strategic analysis of competing companies, sales forecasts, market analyses, and competitive assessments to assist ownership in strategic decision-making.
- Worked with the marketing and R&D teams in the US and China to create ad copy, product descriptions, and instruction manuals.
- Analyzed competitors' product pricing and provided pricing recommendations to the ownership team.
- Created an event schedule to maximize exposure and ROI.
- Implemented new policies and procedures for dealer and WD accounts.
- Worked with ownership and HR department to locate and recruit talent for both the Sales and Marketing teams.
- Submitted ideas for new products and enhancement of existing products.
- Worked closely with the ownership team in China and learned how to most effectively and tactfully address issues while being mindful of cultural differences and the chain of command.
- Used personal contacts to develop relationships with automotive influencers, and TV and YouTube personalities such as David Newbern, Mike Cotten, and Kevin Tetz.
- Fostered relationships with event organizers and marketing representatives of companies involved in shows, racing, and automotive-themed entertainment companies.
Technical Sales Team Lead
2 Years 3 Months- Supervised 12 representatives directly and provided support to 44 representatives. Many of these representatives were also remote, so electronic means (listening to calls, reviewing emails and Hubspot replies, etc.) were used to ensure everyone remained productive.
- Achieved highest sales of any team in Holley history in 2021, with nearly 2.75M in DTC sales.
- Mentored and coached for call quality and technical accuracy, and provided sales strategies to help representatives maximize their sales and incomes within company guidelines.
- Promoted to Tech Sales Team Leader within 1 year (first remote team lead in company history).
- Ensured all representatives exceeded company standards for phone and email production while maintaining high quality.
- Provided support to the Marketing Department and directly for the CEO to assist high profile customers such as racers, TV personalities, and social media influencers, as well as to assist irate customers and address their concerns.
- Handled escalated issues from customers, which could be either technical or a service/product related issue.
- Provided support to Technical Sales Representatives, Reseller Services, and other departments with procedural and product questions, and service related issues. These consultations often required follow-up with engineering, upper management, or other departments within the company
Owner/President
8 Years 8 Months- Started company as a home-based shop, and grew it into one of the largest restoration and performance shops in the Atlanta area.
- Supervised a team of up to 10 technicians, while producing 40+ hours of personal billable labor each week. This work included metal fabrication, suspension and engine swaps, EFI installations, and full builds on a variety of domestic and foreign vehicles.
- Directed comprehensive restoration projects, ensuring quality standards and client specifications met consistently.
- Planned projects based on customer's intended usage and budget, and sourced the highest quality parts and materials to best reach their goals.
- Handled all direct customer contact through phone, email, social media and web forums.
- Trained and mentored staff in restoration techniques, enhancing team skill sets and productivity.
- Processed all estimates invoices, purchase orders, and HR functions.
Education
BBA - Marketing
Skills
Customer engagement
Industry partnerships
Marketing
Project management
Operations management
Strategic planning
Technical expertise
Customer relations
Client service
Relationship building
Sales management
Market analysis
Certification
ASE Automotive Technician
FuelTech Base Tune Certified
Holley EFI and Carburetor Certified
Porsche Engine Management (Callas Rennsport)
ACES EFI Certified
Timeline
Service Manager
Sixes Custom
08.2025 - 08.2026Read More
Sales Director, Business Development
ACES Fuel Injection, Inc.
11.2023 - 11.2024Read More
Owner, Automotive Aftermarket Consultant
JH3 Enterprises
09.2022 - CurrentRead More
Technical Sales Team Lead
Holley Performance Products Inc.
06.2020 - 09.2022Read More
Owner
Cherokee Speed Center/JH3 Enterprises LLC
07.2018 - CurrentRead More
Owner/President
Bulldawg Musclecars Restoration and Performance, Inc.
11.2009 - 07.2018Read More
University of Georgia
BBA from Marketing
Read More