Joseph Pedri
Las Vegas,NV
Summary
Goal-driven sales management professional bringing career history in sales and proven track record of strategic business growth. Skilled at aiding in product marketing efforts. Adept at cultivating productive client relationships through positive rapport, tailored solutions and client engagement.
Overview
21
21
years of professional experience
Work History
Sales Manager
KLAS-TV
Las Vegas, NV
02.2023 - 12.2024
- Led sales efforts for television broadcast station, station website and digital services.
- Executed strategic sales plans to expand customer base and revenue.
- Created sales packages to entice the current and future client base to enhance their advertising efforts, utilizing all available station assets.
- Managed and supervised fifteen local sellers in Las Vegas and twenty national sellers with sales offices in New York, Los Angeles, Chicago, Dallas, and Atlanta.
- Established and retained excellent relationships with key clients, while continually building new business with local and national accounts.
- Entertained clients with meals, tickets to sporting events, attractions, and concerts in Las Vegas and outside national offices.
Senior Sales Executive
KLAS-TV
Las Vegs, NV
12.2009 - 02.2024
- Managed, maintained, and enhanced a senior account list that included five of the top ten local accounts.
- Developed specific sales strategies to target individual clients' unique advertising needs.
- Demonstrated products and features to customers, answered questions and overcame objections.
- Team leader in new business revenue by creating long-term business plans to help clients build and maintain their business growth.
- Consistently led all sales personnel in sports sales - NFL, NCAA, PGA, et al. Closed three of the four NFL full-season packages in 2024.
- Monitored market trends, competitor activities, and product developments to adjust sales strategies accordingly.
General Sales Manager
KTUD-TV
Las Vegas, NV
11.2007 - 01.2009
- Managed and supervised an eight-person sales team and a four-person traffic department for a UHF independent television station.
- Identified, hired and trained highly-qualified staff by teaching best practices, procedures, and sales strategies.
- Directed sales efforts with a national sales representative firm, with offices in major advertising cities.
- Achieved sales goals and service targets by cultivating and securing new customer relationships.
- Increased sales by 25% in my first six months.
General Sales Manager
KVCW/KVMY
Las Vegas, NV
06.2004 - 11.2007
- Oversaw sales for a fourteen-person sales team, including a local sales manager, and a national sales manager.
- Recruited, interviewed and hired employees and implemented mentoring program to promote positive feedback and engagement.
- Built relationships with customers and community to establish long-term business growth.
- Collaborated with upper management to implement continuous improvements and exceed team goals.
- Consistently overachieved budgets.
Education
BBA - Marketing
Bernard M Baruch
New York, NYSkills
- Leadership and team building
- Sales planning and implementation
- Revenue growth management
- Key account retention
- National account management
- Solution selling
- Advertising and marketing
- Revenue generation
Affiliations
- Travel, sports fan, pickleball
Timeline
Sales Manager
KLAS-TV
02.2023 - 12.2024
Senior Sales Executive
KLAS-TV
12.2009 - 02.2024
General Sales Manager
KTUD-TV
11.2007 - 01.2009
General Sales Manager
KVCW/KVMY
06.2004 - 11.2007
BBA - Marketing
Bernard M Baruch
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