JOSH CAPLAN
Morgantown,WV
Summary
Accomplished business and marketing professional with over fifteen years in the healthcare industry. Engaged director who demonstrated success in developing and implementing strategic approaches to drive rapid market growth and bottom-line profitability. Strong communicator with natural leadership talent and high energy.
Overview
17
17
years of professional experience
Work History
Market Sales Manager
UnitedHealthcare
01.2020 - Current
- Continually build and nurture stable of Medicare agents, brokers and agencies
- Provide a structured on-boarding process, leveraging contracting, certifications and training processes, tools and systems
- Organize involvement in formal and on-the-job training to ensure accurate understanding of UHC products, compliance, sales processes and sales systems
- Monitor sales results, trends, and Key Performance Indicators to coach for optimal performance
- Identify and develop relationships with individuals and organizations within the state of West Virginia that help to influence the buying behavior of Medicare and Medicaid audiences
Director of Relationship Marketing
MedExpress Urgent Care
01.2014 - 01.2020
- Responsible for all facets of partner relationship management
- Strategically source potential partners, cultivated relationships and followed through on deliverables
- Key point person on company-wide initiatives with health systems maximizing efficiencies and ensuring best possible patient care
- Managed various critical aspects of MedExpress’s first joint venture with a large health system
- Executed on key company strategic initiative to develop marketing and sales program around entry into ambulatory infusion
- Led multiple efforts with payers and providers around member, patient engagement
- Managed executive giving budget of approximately $250,000 annually
Associate Director of Relationship Marketing
MedExpress Urgent Care
01.2013 - 01.2014
- Responsible for identifying potential partnerships and maximizing current collaborative agreements to ensure market growth
- Designed and implemented marketing and engagement strategy with established hospital and health system partners
- Led cross-departmental payer and broker initiative helping to identify who and how to target around urgent care education
- Developed and maintained efforts around patient, provider engagement through various physician group relationships
Marketing Supervisor
MedExpress Urgent Care
01.2010 - 01.2013
- Oversaw a team of outreach coordinators working to maintain territory efforts in multiple states
- Responsible for designing, implementing and executing outreach strategy for multi-state territory
- Led efforts for multiple clinic openings around pre, post launch and day of grand opening
Outreach Coordinator
MedExpress Urgent Care
01.2008 - 01.2010
- Oversaw community involvement for assigned territory including event, sponsorship and other engagement initiatives
- Coordinated outreach efforts in advance of new clinic openings including grand opening logistics
- Managed and maintained per clinic budget for marketing and outreach activities
Director
Lakeview Golf Resort & Spa
01.2006 - 01.2008
- Managed a team of over 30 including front desk personnel, group aerobics, training staff and outdoor pool team
- Led membership sales team including efforts to retain and attract new members
- Developed and supervised staff by providing orientation, training, support and direction
- Managed daily operations by overseeing financials, key performance indicators and employee performance
Education
Life and Health insurance license -
West Virginia
Bachelor of Science - Sport Management, Communications
West Virginia University
2001
Skills
- Professional relationship development
- In-depth knowledge of healthcare markets
- Highly effective communicator
- Community Involvement, Youth sports coach
- Interpersonal Communication Skills
Timeline
Market Sales Manager
UnitedHealthcare
01.2020 - Current
Director of Relationship Marketing
MedExpress Urgent Care
01.2014 - 01.2020
Associate Director of Relationship Marketing
MedExpress Urgent Care
01.2013 - 01.2014
Marketing Supervisor
MedExpress Urgent Care
01.2010 - 01.2013
Outreach Coordinator
MedExpress Urgent Care
01.2008 - 01.2010
Director
Lakeview Golf Resort & Spa
01.2006 - 01.2008
Life and Health insurance license -
West Virginia
Bachelor of Science - Sport Management, Communications
West Virginia University
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