Summary
Overview
Work History
Education
Skills
Accomplishments
Timeline
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Juan Ayala

Denton,TX

Summary

Dynamic leader with a proven track record at Bimbo Bakeries USA, adept in business development and strategic planning. Excelled in creating impactful marketing strategies and fostering team growth, showcasing exceptional organizational and communication skills. Achieved significant sales goals by leveraging creative merchandising and cross-functional collaboration.

Overview

19
19
years of professional experience

Work History

Market Sales Leader

Bimbo Bakeries USA
11.2018 - Current
  • Monitored metrics and marketing investments to assess performance and implement continuous improvements
  • Identified, hired and trained highly-qualified staff by teaching best practices, procedures and sales strategies
  • Developed value-added solutions and approaches by leveraging trends in customer marketplaces and industries
  • Coached employees in successful selling methods and encouraged cross-selling to drive revenue
  • Monitored customer buying trends, market conditions and competitor actions to adjust strategies and achieve sales goals
  • Initiated new sales and marketing plans for product roll-outs, including developing sales, distribution and media strategy
  • Organized promotional events and interacted with community to increase sales volume
  • Created effective strategies to target new markets after researching and analyzing competitor behavior
  • Maintained up-to-date knowledge of products and services offered to customers.
  • Provided leadership, guidance and direction to sales team members, offering assistance with any need at any time.
  • Worked with retailers such as Walmart, Kroger, United Super Markets, La Michoacana Meat Markets and El Ahorro in the Sweet Baked Goods, Imports and Salty categories.

Independent Business Partner

JUAN AYALA INC.
09.2011 - 11.2018
  • Conducted target market research to scope out industry competition and identify advantageous trends
  • Evaluated suppliers by assessing quality, timeliness and compliance of deliveries to maintain tight cost controls and maximize business operational efficiency
  • Established and administered annual budget with effective controls to prevent overages, minimize burn rate and support sustainability objectives
  • Stayed current with market trends to determine optimal pricing of goods and services and to capitalize on emerging opportunities

Technician/ Trainer

Southern Star
06.2006 - 08.2011
  • Leveraged knowledge of raw materials, production processes, quality control, costs and other techniques to maximize effective manufacture and distribution of goods
  • Completed all job reports and logs immediately following service calls
  • Assist in developing specialized fixtures, test equipment and procedures for failure analysis
  • Maintained quality assurance and customer satisfaction objectives
  • Read manuals and manufacturer instructions to effectively install and troubleshoot devices
  • Meticulously tracked all parts and devices used on each service call
  • Perform complex mechanical alignments and calibration of equipment to quality standards
  • Set up and perform test activities

Production Operator

Performance Pipe
12.2005 - 08.2006
  • Inspected final products for defects and flaws using proper QA procedures.
  • Kept work area clean, neat and organized to prevent accidents, mishaps and misplaced tools.
  • Used established assembly instructions to complete jobs quickly, accurately and with zero errors.
  • Supported machine operators in setup and operation of production equipment resulting in efficient runs.
  • Used hand trucks, forklifts and scissor lifts to complete tasks and transport items.
  • Documented production information via daily system logs and discussed non-conformance issues with management.

Education

Business Administration

West Texas A&M University
Canyon, TX

High School Diploma -

Hereford High School
Hereford, TX
05.2002

Skills

  • Creative merchandising
  • Business Development
  • Sales and marketing
  • Organization
  • Communications
  • MS Office
  • Relationship development
  • Project organization
  • Business planning
  • Customer service
  • Problem resolution
  • Team building
  • Team leadership
  • Strategic Planning
  • Cross-functional collaboration
  • Time management

Accomplishments

Completed:

The Hombres de HACE program December 11, 2023

This program focuses on developing and advancing strong latino leaders.

Earning this badge required:

Successful completion of the Hombres de HACE Program consists of 34 professional leadership development hours including a final group project presentation.

Skills

  • Discovering leadership style and influence
  • Leadership development
  • Personal branding
  • Insights discovery


Coaching for Performance program - December 2024

CFP is a rich experience that contributes to your growth and is intended to also cascade to the growth of your frontline team.

Consists of 4 performance modules:

1. Planning success

2. Engagement and Developmental Success

3. Executing Success

4. Evaluating Success

Timeline

Market Sales Leader

Bimbo Bakeries USA
11.2018 - Current

Independent Business Partner

JUAN AYALA INC.
09.2011 - 11.2018

Technician/ Trainer

Southern Star
06.2006 - 08.2011

Production Operator

Performance Pipe
12.2005 - 08.2006

Business Administration

West Texas A&M University

High School Diploma -

Hereford High School

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