Judith Flowers
Edinburg,TX
Summary
Leader focused on sales coaching, team development, and customer experience improvement. Leads performance execution by building accountability, strengthening needs-based conversations, and aligning employee behavior with business goals, with results including 92% customer experience scores, 87% fewer errors, and stronger credit activity across high-performing teams.
Overview
24
24
years of professional experience
Work History
Roving Banker Manager
Wells Fargo Bank
03.2025 - 09.2026
- Led and performance-managed a team of 12 roving bankers, elevating 50% from the bottom 20% to the top 20% of regional personal banker performers while increasing credit applications, partner referrals, and customer experience results.
- Executed individualized development plans for four bankers with no credit applications in the previous 12 months, boosting productivity to two applications per month within the first quarter of coaching.
- Standardized needs-assessment conversations and scalable coaching practices, elevating team customer experience scores to 92%—12 percentage points above 80% company goal and reducing errors by 87%, from five per month to two per quarter.
Lead Business Execution Consultant
Wells Fargo Bank
09.2024 - 03.2025
- Maximized branch operations and efficiency by utilizing tools and resources on Branch Banking Portal, providing leaders with actionable feedback during pre-plans and visits, contributing to progress in Voice of the Customer and Discover Needs Conversations.
- Influenced growth through senior leaders by managing the behavior framework during branch visits, diagnosing opportunities, and providing feedback linked to outcomes on Engage More/Help More Dashboard metrics.
- Enhanced district manager effectiveness by promoting employee accountability and consistency in the management cycle through skill practice and feedback during branch visit pre-plans and follow-up calls.
Sr. Business Execution Consultant
Wells Fargo Bank
10.2020 - 02.2023
- Directed and influenced market strategy execution through effective coaching-based leadership, modeling, and use of the Behavior Framework and the Customers First leadership tools and resources with district managers and branch managers.
- Positively impacted the region’s exceptional Customer Experience and Convenient Mobile outcomes by building Branch Manager coaching confidence and competence with coach the coach activities during branch visits and market meetings teaching and modeling coaching scenarios, tool utilization, and data analysis.
- Facilitated 68 Behavior Framework banker pods, delivering immediate feedback to managers and weekly updates to the Region Bank Director and district managers.
- Consulted field feedback and insights for the Region Bank Director and district managers, enhancing strategy execution alignment with Branch Banking initiatives.
- Guided teams in identifying and resolving application processing issues, improving overall workflow and efficiency.
- Effectively prepared branches for new credit card soft launch resulting in district leading application activity for all soft launch districts in Central Texas Region.
- Assisted onboarding new Business Execution Consultant, District Manager, and multiple new branch managers.
Retail Small Business Credit Consultant
Wells Fargo Bank
10.2017 - 10.2020
- Increased South Texas-El Paso region’s banker credit participation to the 75th percentile beyond the card, leading all Texas regions, through effective and consistent leadership engagement and coaching activities focused on a holistic customer approach and deeper conversations.
- Substantially increased branch manager and banker product and process knowledge and conversation skills through weekly Credit Connection calls and the facilitation of credit modules.
- Collaborated with Affluent and Mortgage Partners to ensure consistent branch visit coaching activities, and enhance overall coaching effectiveness.
- Partnered with Affluent Segment Coach and participated in monthly Premier Banker Effectiveness calls to align on pipeline activities and improve credit appointment strategies.
- Taught branch managers how to create a holistic approach to serving affluent and small business customers, including credit needs, during Customer Connection meetings.
- Connected with partners from several lines of business (Consumer Credit, Practice Finance, Merchant Services, Affluent Segment Coach, Business Banking, Mortgage) to expand credit and Small Business knowledge and increase effectiveness through up-skilling and cross training Premier and Small Business Bankers to proactively support customers’ credit needs.
- Facilitated SBA Paycheck Protection Program application process, streamlining support for businesses during the critical funding period.
- Proactively provided ongoing support for the region with PPP customer escalations, Loan Forgiveness, resources, and tools. Empowered over 100 employees during weekly PPP module calls.
Regional Bank Sales Development Consultant
Wells Fargo Bank
02.2014 - 10.2017
- Developed South Texas University product knowledge and skill development curriculum with the Area President, focusing on critical customer experience and product knowledge modules aligned with the region’s priorities.
- Executed South Texas growth strategy through coaching, consulting, and collaboration with the Area President and 6 district managers across diverse segment markets.
- Facilitated consumer and small business product knowledge and skill development workshops, enhancing team capabilities.
- Reinforced workshop learnings through branch observations, coaching, and skills practices.
Branch Manager
Wells Fargo Bank
11.2002 - 02.2014
- Exceeded quarterly sales and service goals through consistent daily feedback, observation, and accountability.
- Led branch banking operations, coached team of 25 on sales, service, and customer experience to enhance overall performance.
- Facilitated community outreach initiatives to strengthen local partnerships
Skills
- Influential Approachable Change Leader Strategic Consulting Employee Development Customer Experience Growth Communication Facilitation Bilingual
- Cross selling
- Sales coaching
- Developing customer relationships
Timeline
Roving Banker Manager
Wells Fargo Bank
03.2025 - 09.2026
Lead Business Execution Consultant
Wells Fargo Bank
09.2024 - 03.2025
Sr. Business Execution Consultant
Wells Fargo Bank
10.2020 - 02.2023
Retail Small Business Credit Consultant
Wells Fargo Bank
10.2017 - 10.2020
Regional Bank Sales Development Consultant
Wells Fargo Bank
02.2014 - 10.2017
Branch Manager
Wells Fargo Bank
11.2002 - 02.2014