Julia Vasquez Giguere

In addition to the Account Executive responsibilities in the next section:

• Focuses on media strategy and outreach for General Motors Energy and ghost writes bylines on behalf of executives
• Leads events and global coordination for Equinix
• Supports executive media strategy, outreach and coordination for Cruise
• Supports media strategy, outreach and coordination for BrightDrop
• Manages client and media relations for Cisco Capital
• Develops blogs and bylines for Cisco Capital
  

• Advises B2B technology clients on PR strategies
• Works cross-functionally with marketing, sales and channel teams to develop and perform corporate communications strategies and campaigns
• Drafts press releases and supports product and service announcements and campaigns
• Integrates internal communications departments to develop comprehensive reports post- announcements and campaigns
• Drives reporting and measurement for global announcements and monthly PR reports across AMER, APAC and EMEA
• Ghost writes articles on behalf of executives
• Pitches and communicates with trade and national media to secure news coverage
• Clients include Cisco, Equinix, Veritas Technologies, Renesas Electronics and Atos North America.

• Provided strategic counsel and account support for B2B technology clients
• Worked cross-functionally with marketing, sales and channel teams to develop corporate communications strategies and campaigns
• Engaged in reactive and inbound media inquiries; helped with crisis communication
• Supported product and service announcements and campaigns
• Coordinated global communications strategies across LATAM, APAC and EMEA
• Ghost wrote articles on behalf of executives
• Pitched and communicated with national media to secure news coverage
• Clients included Cisco, Equinix, Finquest, Renesas Electronics and Atos North America

• Executed media relations, including developing pitches, generating media lists, pitching reporters, securing media briefings, developing briefing sheets, securing contributed byline placements and drafting media alerts and press releases
• Created and delivered coverage reports, social media reports and administrative reports
• Clients included Western Digital, Equinix, Renesas Electronics, Druva, Atos North America, Centria Autism and Golden Corral

• Provided support for media relations and PR activities
• Participated in new business pitches
• Drafted pitches and articles showcasing client products and services
• Tracked coverage and identified media opportunities
• Clients included Equinix, HTC Vive, Western Digital and Renesas Electronics.

- Assisted in the discovery process for various intellectual property cases

- Worked with several legal databases including Westlaw and LexisNexis