Julie Baker
Wauwatosa
Summary
Dynamic Executive Assistant with a proven track record at SAP, excelling in executive support and project management. Adept at enhancing customer relationships and brand visibility, leveraging strong communication skills and expertise in Microsoft Office. Successfully coordinated high-profile events, driving engagement and fostering collaboration across global teams.
Overview
30
30
years of professional experience
Work History
Remote Executive Assistant
GQ Virtual Assistant
Remote
02.2026 - 2026
- Supported executives and private clients by anticipating needs and streamlining communication.
- Managed complex calendars and inboxes, prioritizing tasks to align with shifting executive demands.
- Coordinated global meetings across multiple time zones, ensuring timely collaboration and effective communication.
Customer Relationship Coordinator (CRC)
Nordstrom
Wauwatosa
02.2025 - 07.2025
- Cultivated strong customer relationships through proactive outreach, enhancing retention and repeat business.
- Executed customer programs and outreach lists, enhancing engagement through targeted email and phone communications.
- Resolved customer issues and influenced shopping decisions to deliver personalized experiences.
- Partnered with store managers and Nordstrom regional sales to implement customer initiatives, improving in-store customer experience.
- Collaborated with cross-functional teams to coordinate customer appointments during events and non-events, increasing sales results.
Executive Assistant to the President and CEO
Milwaukee World Festival, Inc.
Milwaukee
02.2024 - 05.2024
- Managed support operations for CEO and board of directors, ensuring alignment with strategic objectives.
- Executed sophisticated calendar management for CEO, scheduling executive team meetings.
- Oversaw communications, including emails, phone calls, reports, and internal correspondence, streamlining information flow.
- Acted as liaison for board of directors, coordinating meetings and events effectively.
- Arranged logistics for board meetings, including agenda drafting and presentation preparation.
- Facilitated CEO leadership by coordinating administrative tasks and supporting special projects.
- Prioritized inquiries and requests, resolving conflicts to maintain smooth daily operations.
- Collaborated with CEO to communicate upcoming commitments and responsibilities.
Executive Assistant to the CEO
Lesaffre Yeast Company
05.2023 - 08.2023
- Streamlined operations of CEO's office by connecting departments and managing multiple projects to enhance communication.
- Coordinated CEO’s calendar using MS Outlook, scheduling appointments efficiently.
- Managed time priorities for CEO, overseeing shared calendars as assigned.
- Facilitated board meetings, executive meetings, and company events to support organizational objectives.
- Prepared travel itineraries and expense reports for CEO and executive management.
- Monitored and prioritized mail, phone calls, and email correspondence, independently addressing routine inquiries to ensure timely communication.
- Maintained conference room reservation schedule to optimize usage.
- Organized appointments for customers, visits, and international guests.
Brand Ambassador for American Natural Premium (ANP)
Burlo Pet Services
09.2021 - 12.2022
- Increased distributor sales by 68% through targeted growth strategies.
- Created marketing materials that increased brand awareness and generated sales opportunities.
- Managed new product packaging initiatives, ensuring adherence to branding standards.
- Promoted ANP product line while effectively addressing customer inquiries and sales support.
- Formulated social media strategies to boost online presence and engagement.
- Managed production operations and manufacturing for ANP pet food line.
- Provided invoice reporting and sales support using QuickBooks expertise.
Marketing Project Coordinator
Northwestern Mutual
08.2020 - 08.2021
- Implemented and drove various marketing projects aligned with corporate priorities.
- Integrated cross-channel marketing initiatives to enhance brand visibility.
- Collaborated with business and marketing teams to manage IP marketing materials, ensuring alignment with brand strategy.
- Engaged diverse audiences, including clients, sales force, corporate employees, and leadership, to foster strong relationships and enhance communication.
- Independently delivered C-level leadership webcasts, managing planning and analysis phases.
- Created and updated marketing resources for advisor distribution system, facilitating access to essential tools for business growth.
Integrated Marketing Programs Senior Specialist
SAP
01.2002 - 04.2019
- Managed marketing roles within SAP Global Marketing, supporting transformation studies, success stories, press opportunities, rebranding, analyst surveys, events, references, executive support, speaker recruitment, and content development, resulting in enhanced customer engagement and improved brand perception.
- Cultivated cross-functional relationships with global stakeholders, including leadership, marketing, account executives, and partners, to align programs and campaigns.
- Developed customer content and messaging to highlight customer journey, publishing over 500 customer stories and videos, ensuring the stories supported SAP’s evolving brand strategy.
- Key participant on a team responsible for developing a new customer reference platform for SAP, optimizing the best internal practices, and implementing a key tracking system for onboarding global customers into the program.
- Facilitated acquisition and rebranding of SAP Ariba, SAP SuccessFactors, and SAP Hybris, ensuring alignment of customer and employee messaging with SAP’s brand identity.
- Special project team lead for Analyst Relations, effectively positioning SAP SuccessFactors as the top leader in the Gartner Magic Quadrant for HCM Cloud and Talent Management.
- Planned and executed industry event for 200 SAP retail customers on New York Stock Exchange floor, securing high-profile celebrity host to elevate event profile.
- SAP is the world’s largest provider of enterprise applications and cloud software. Serving over 430,000 customers in over 180 countries. They were founded in 1972 in Walldorf, Germany.
Marketing Manager
SAP Campbell
01.2000 - 01.2002
- Integrated Campbell Software into SAP AG, retaining customers and employees while enhancing global competencies.
- Led team efforts to rebrand Campbell Software Inc., a twice-named Fortune 500 fastest-growing private company, into the new entity, SAP Campbell, over 2 years.
- Managed integration of operations during company acquisition and office relocation.
- Worked closely with product development and management to create and maintain fresh, innovative marketing materials.
- Executed internal and external events, trade shows, and office promotions to elevate the new brand, partnering with third-party advertising agencies.
- Coordinated with senior sales, engineering, and business development executives to develop best-practice marketing initiatives and media positioning for vertical markets.
- SAP Campbell is an acquisition of Campbell Software. Campbell Software Inc. was a leading provider of workforce management software for the retail and food service industries. Founded in 1989 in Chicago, IL.
Executive Assistant
SAP
01.1996 - 01.2000
- Coordinated calendars, meetings, conferences, and global travel arrangements.
- Supported CEO by managing administrative tasks and facilitating business operations.
- Enhanced CEO’s office reputation through professional and respectful internal and external interactions.
- Planned and coordinated PR, corporate, and customer communication initiatives, as well as business development events, board meetings, and holiday parties.
- Organized and maintained all customer contracts, including confidential company information.
Education
Bachelor of Applied Arts and Science - Communications, Minor in Radio, TV, Film, and Public Address
University of Wisconsin
Madison, WIWisconsin in Scotland Program Semester Abroad -
University of Wisconsin
La Crosse, WISkills
- Executive support
- Scheduling software expertise
- Office productivity tools
- Event and meeting planning
- Client support
- Project management
- Cross-functional teamwork
- Collaboration strategies
- Internal communications
- Remote work skills
- Global business acumen
- Brand marketing
- Brand strategy
- Stakeholder engagement
Volunteer Experience
- Girl Scout Leader
- East Tosa Neighborhood Association Event Volunteer
- Wauwatosa School District Classroom Volunteer
- Tosa Kickers Team Coach and Manager
- Milwaukee Harbor District Event Volunteer
- Hunger Take Force Lead
- Rescue Gang Foster
Other Experience And Skills
- Public Relations Coordinator for Miller Brewing Company
- Hospitality and Retail, Various roles
- Equine Therapy teaching assistant.
- Customer Service Insurance agent assistant
- Microsoft Office, including Outlook, Word, PPT, Excel, Teams, OneDrive, and SharePoint
- Google, Google Docs, Gmail, and Google Drive
- Zoom, Slack, MS Skype, and Smartsheet
- Social Media branding and meta-posting on LinkedIn, Facebook, and Twitter.
- Dropbox, Box, We Transfer, Send Anywhere
- Adobe Suite
- QuickBooks
- Grammarly
- Expensify, Concur, Calendly, Mailchimp, Survey Monkey
- Event and Meeting Planning
- Project Management
- Cross-functional teams
- Global Business
- Teamwork and Collaboration
- Customer and Brand Marketing
- C-level Relationships
- Corporate and Executive Communications
- Remote work environment
- Conversational Spanish
Timeline
Remote Executive Assistant
GQ Virtual Assistant
02.2026 - 2026
Customer Relationship Coordinator (CRC)
Nordstrom
02.2025 - 07.2025
Executive Assistant to the President and CEO
Milwaukee World Festival, Inc.
02.2024 - 05.2024
Executive Assistant to the CEO
Lesaffre Yeast Company
05.2023 - 08.2023
Brand Ambassador for American Natural Premium (ANP)
Burlo Pet Services
09.2021 - 12.2022
Marketing Project Coordinator
Northwestern Mutual
08.2020 - 08.2021
Integrated Marketing Programs Senior Specialist
SAP
01.2002 - 04.2019
Marketing Manager
SAP Campbell
01.2000 - 01.2002
Executive Assistant
SAP
01.1996 - 01.2000
Bachelor of Applied Arts and Science - Communications, Minor in Radio, TV, Film, and Public Address
University of Wisconsin
Wisconsin in Scotland Program Semester Abroad -
University of Wisconsin