JULIE BOCCACCIO
Buffalo
Summary
High-performing clinical sales professional with 20+ years of nursing experience rooted in Labor and Delivery and maternal health. Proven ability to influence clinical practice, drive protocol evolution, and expand product adoption across complex hospital systems. Trusted partner to execute leadership, physicians, and frontline clinicians, with deep relationships spanning Western and Central NY and beyond. Recognized for shifting provider behavior in high-stakes environments and delivering exceptional growth including 96% YoY in 2024!
Overview
26
26
years of professional experience
Work History
Clinical Sales Territory Manager
Laborie medical technologies
Buffalo
04.2025 - 04.2026
- Promoted into territory leadership role based on performance and ability to drive provider engagement and business growth in a territory of 40,000 births, covering 38 hospitals including major systems such as Kaleida Health, University of Rochester Medical Center, Rochester Regional Health and Crouse
- Drove adoption of the Jada System across Upstate NY, introducing a first-in-class solution for postpartum bleeding management
- Facilitated practice change in high-risk clinical scenarios, including maternal hemorrhage management, by aligning education, workflow and stakeholder priorities to enhance patient safety
- Partnered with OB/GYNs, labor and delivery teams, and hospital stakeholders to implement new clinical protocols and improve patient and hospital outcomes by translating clinical data into real world application
- Cultivated relationships with executive leadership, including chief medical officers and system-level quality leaders, establishing trust in clinical and operational decision making
- Navigated complex, multi-layered sales cycles including clinical education, value analysis committees, and executive level decision makers
- Built and maintained a robust pipeline of new business opportunities, positioning the territory for continued growth despite market challenges
- Delivered high-impact product training and in-service education, accelerating clinician confidence and adoption rates
- Distinguished disruptive technology in conservative clinical environment by addressing objections and showcasing clinical and economic value
- Leveraged clinical relationships to facilitate a connection that contributed to the identification and development of a national spokesperson initiative for Organon, expanding authentic patient advocacy and brand credibility
Clinical Sales Educator
Organon
Buffalo
01.2023 - 04.2025
- Delivered clinical education, in-services, and product training, accelerating adoption and improving clinical outcomes
- Partnered with KOLs to advocate for products and influence purchasing decisions
- Supported implementation of clinical initiatives, enhancing utilization and integrating workflows
- Conducted consultative engagements with healthcare providers to identify needs and position tailored solutions
RN
Sister's Hospital
Buffalo
08.2000 - 12.2022
- Served as Charge Nurse, coordinating unit operations, assigning staff based on acuity, and ensuring safe, efficient patient care during high volume shifts
- Provided comprehensive labor and delivery nursing care in a high-acuity hospital setting, supporting patients through antepartum, intrapartum and postpartum stages
- Supported emergency obstetric interventions including fetal distress, hemorrhage, and operative deliveries
- Collaborated with Physicians, anesthesia providers, lactation consultants, and neonatal teams to optimize maternal and infant outcomes
- Acted as a Preceptor, mentoring and onboarding newly hired nurses and student nurses, fostering clinical competency and adherence to best practices in maternal-newborn care
- Participated as a member of the Neonatal Abstinence Syndrome (NAS) committee, contributing to protocol development, interdisciplinary care coordination, and quality improvement initiatives for substance exposed newborns
- Maintained strong patient advocacy focus while delivering evidence-based, family-centered care
- Earned Nurse of the year status for the WNY Perinatal Bereavement program in 2022
Co-Owner and Founder
RevIVe
Amherst
03.2018 - 08.2019
- Founded and operated IV therapy business, overseeing operations, staffing, and service delivery to ensure high-quality patient care
- Developed IV cocktail menu in collaboration with compounding pharmacist and MD to enhance treatment options
- Managed daily operations for wellness and recovery services at RevIVe.
- Developed marketing strategies to promote holistic health offerings and attract clients.
- Oversaw staff training to enhance customer service and product knowledge.
Education
RN -
SUNY Niagara
05-1997
Skills
- Market Access Strategy
- Territory Growth and Account Expansion
- Market Analysis
- Stakeholder Engagement
- Hospital System Navigation
- Labor and Delivery/Maternal Health Expertise
- Hemorrhage management exposure
- Clinical Education that drives Behavior change
Extracurricular Activities
- Cuddler- Spend time with neonatal patients that need extra time and attention between feedings or family visits.
- Foster Parent at Ten Lives Club
Timeline
Clinical Sales Territory Manager
Laborie medical technologies
04.2025 - 04.2026
Clinical Sales Educator
Organon
01.2023 - 04.2025
Co-Owner and Founder
RevIVe
03.2018 - 08.2019
RN
Sister's Hospital
08.2000 - 12.2022
RN -
SUNY Niagara