Ghiwa Zreik
Dallas,Texas
Summary
A motivated, goal oriented and dynamic individual who is passionate about project management, sales, marketing and client relationships. A tri-lingual, ambitious team player and leader with the ability to influence, adapt, think outside the box and deliver results.
Overview
14
14
years of professional experience
1
1
Certification
Work History
District Manager
We Smoke - Smoke Shop
07.2023 - Current
- Oversaw daily operations of multiple retail locations, ensuring compliance with local, state, and federal tobacco/vape regulations.
- Led recruitment, training, and performance management of store managers and staff to drive operational excellence.
- Increased regional sales performance through effective goal setting, sales analysis, and targeted coaching.
- Maintained strict inventory control across all stores, minimizing shrinkage and ensuring optimal stock levels.
- Ensured high standards of customer service and brand consistency across all locations.
- Implemented marketing strategies, in-store promotions, and visual merchandising to boost customer engagement.
- Managed P&L statements, controlled labor and operational costs, and identified areas for financial improvement.
- Served as liaison between corporate leadership and store-level teams, promoting alignment and accountability.
Branch Supervisor
Advanced Construction Technology Services (ACTS
01.2018 - 04.2024
- Developed and implemented brand strategies to align with corporate goals and market trends in the construction technology industry.
- Oversaw the creation and consistency of brand messaging across digital, print, and trade channels.
- Collaborated with product, sales, and engineering teams to translate complex technology offerings into compelling brand narratives.
- Managed cross-functional teams and external agencies to deliver integrated marketing campaigns.
- Conducted market research and competitive analysis to identify opportunities for brand positioning and differentiation.
- Ensured brand compliance across all internal and external communications, including product launches, investor materials, and client presentations.
- Led the development of visual identity systems, including logos, style guides, and branded templates.
- Measured brand performance through KPIs such as brand awareness, engagement, and lead conversion rates.
- Represented the brand at industry events, trade shows, and client meetings to strengthen market presence.
Quality Control Technician
Advanced Construction Technology Services (ACTS)
11.2014 - 12.2018
- Maintained quality documentation and records for conformance with relevant standards.
- Collaborated with production teams to address and resolve quality concerns, improving overall product reliability.
- Inspected raw materials and finished products to verify quality and disposed items that did not meet safety requirements.
- Evaluated samples against standards by completing measurements, visual inspections, and other established tests.
Assistant Manager
Advanced Construction Technology Services (ACTS)
01.2012 - 11.2014
- Supervised day-to-day operations to meet performance, quality and service expectations.
- Maintained a clean, safe, and organized store environment to enhance the customer experience.
- Developed strong working relationships with staff, fostering a positive work environment.
- Monitored cash intake and deposit records, increasing accuracy, and reducing discrepancies.
Education
Civil Egineering
Saint Joseph College
Beirut, LebanonSkills
- Leadership skills
- Recruiting and hiring
- Strategic planning
- Customer service
- Training and coaching
- Attention to detail
- Operations management
- Sales management
- Decision-making
- Budget management
- Data analytics
- ACI Concrete Field- Testing Technician-Grade I
Certification
ACI Concrete Field- Testing Technician-Grade I
Languages
English
Arabic
French
Timeline
District Manager
We Smoke - Smoke Shop
07.2023 - Current
Branch Supervisor
Advanced Construction Technology Services (ACTS
01.2018 - 04.2024
Quality Control Technician
Advanced Construction Technology Services (ACTS)
11.2014 - 12.2018
Assistant Manager
Advanced Construction Technology Services (ACTS)
01.2012 - 11.2014
Civil Egineering
Saint Joseph College
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