Justin Cruz
Long Beach,United States (US)
Summary
A passion for crafting high-impact digital marketing strategies to drive growth for B2B tech companies. I have 7+ years of experience implementing demand-generation campaigns that increase awareness and drive sales opportunities, primarily focusing on strategic paid advertising with SEO and website conversion rate optimization tactics.
Overview
8
8
years of professional experience
1
1
Certification
Work History
Sr. Digital Marketing Manager
TSIA
San Diego, CA
02.2023 - Current
- Collaborated with internal creative teams and external agencies for the redesign of tsia.com in 2023.
- Currently leading TSIA's digital paid advertising strategy with a 2+ million annual budget.
- Led the digital strategy for all Conference and Partner Programs' paid promotions, which resulted in a 110% increase in revenue in Q2 2024 YoY.
- Implemented a demand generation strategy, which has led to a 20% increase in YoY revenue in Q1, 2024.
- Implementing AI tools to A/B test and optimize high-performing Google Search and Paid Social ad creative.
- Currently leading TSIA's digital paid advertising strategy with a 2+ million annual budget to drive awareness and capture demand for the TSIA Portal.
Digital Marketing Manager
FMG Suite
San Diego, CA
01.2022 - 02.2023
- Managed Google Search and Display ads, paid social, and ABM advertising campaigns with a $1.2 Million annual budget.
- Increased demo conversions from paid campaigns by 59% YoY 2022 and contributed to the top 2 sales months in FMG history.
- Led design and strategy of creative assets, migrations from UA to GA4, and implemented CRO strategies with support from third-party agencies.
- Partnered with an SEO agency to implement strategies for traffic growth during a CMS migration, which increased new users by 20% YoY.
- Increased organic search traffic by 12%, and increased demo conversions from organic search by 16% YoY in 2022.
Marketing Manager
TQL
Irvine, California
11.2020 - 12.2021
- Collaborated with agencies and led the rebranding strategy for the company intranet, marketplace, and prospect website.
- Developed Paid Digital Marketing campaigns on Google Search, Display, and Meta Ads with an annual budget of 500K+.
- Implemented a personalization CRM strategy that increased 5-star reviews by 25% in Q1.
- Increased website traffic by 30% in Q1 by implementing an SEO strategy with pillar content.
- Implemented a content marketing strategy that increased video views by 50%.
- Optimized landing pages for improved lead generation conversions.
Digital Marketing Consultant
Freelance
07.2017 - 10.2020
- Consulted with small to mid-size businesses on marketing and design strategies for business growth in various industries, including real estate, tax services, trade schools, and legal services.
- Managed projects in full scope, including creating perimeters, timelines, and budgets in consultation with client needs.
- Average Facebook Campaigns with CTR of 2.94% and a CPC of $0.32.
- Maintained Email open rates above industry benchmarks.
- Landing Page & Lead Magnet Optimization and Content Expert.
- Wrote social media content to increase engagement with customers.
- Oversaw social media and digital marketing strategy to increase brand exposure and audience engagement.
Marketing & Digital Specialist
Xceed Financial Credit Union
06.2016 - 10.2020
- Managed Xceed and Wealth Management Group WordPress sites.
- Executed digital strategy implementation of Google Search & Display Campaigns, Facebook, Instagram, LinkedIn, and Email campaigns.
- Increased organic search traffic by 112% through keyword-driven blog content and SEO tactics.
- Optimized Search and display campaign, which increased paid traffic by 8%.
- Implemented a personalization strategy on email campaigns, increasing open rates by 10%.
- Improved website bounce rate by 13% with insights from analytics.
- Google Analytics reporting ownership saved the department over $20k in yearly billing.
- Managed Paid Search & Social Campaigns of over $50k monthly Ad budget.
Education
Bachelor of Science - Business Marketing
California State University – Long Beach
Skills
- Digital Marketing Campaign Strategy
- Google Ads Campaign Manager
- B2B Paid Social (LinkedIn Ads & Meta Ads)
- Programmatic (Display, CTV)
- Account Based-Marketing (Terminis)
- Conversion Rate Optimization (Semrush, CrazyEgg, Webflow CMS)
- Demand Generation & Demand Capture Strategy
- Google Analytics (GA4)
- Google Tag Manager Expertise
- Project Management (ClickUp)
- Marketing Automation (Marketo & Hubspot)
- Partnership & Conference Advertising
Certification
Google Analytics Individual Qualification
Google Digital Academy (Skillshop)
The Account-Based Strategy Certification: Fundamentals
Terminus
Google Ads Search Certification
Google Digital Academy (Skillshop)
HubSpot Marketing Software Certification
HubSpot Academy
LinkedIn Marketing Strategy
LinkedIn
Campaign Manager Certification
Google Digital Academy (Skillshop)
Semrush for Digital Agencies Certification
Semrush
Timeline
Sr. Digital Marketing Manager
TSIA
02.2023 - Current
Digital Marketing Manager
FMG Suite
01.2022 - 02.2023
Marketing Manager
TQL
11.2020 - 12.2021
Digital Marketing Consultant
Freelance
07.2017 - 10.2020
Marketing & Digital Specialist
Xceed Financial Credit Union
06.2016 - 10.2020
Bachelor of Science - Business Marketing
California State University – Long Beach
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